Tutsplus effective landing page design in photoshop,sound editing software windows 10 exist,editing film on macbook pro,video editor free download for windows 10 download - Videos Download

06.04.2015
Represent yourself on the web professionally and effectively to get attention of your product and service online.
Need a custom logo design on affordable price? Get it done now with our custom logo design service on affordable price. With the arrival of web derived world in the modern era, Internet has become terra firma of huge future prospects. If a businesses don’t have and effective website he fails to attracts millions of potential buyers in the today’s scenario where number of competitors have gone up at the same rate.
Going through the advantage of landing page, you might have questions in your mind that what landing page really meant for? Fundamentally a landing page is a web page that is used intensively by affiliate marketers.
Landing pages are not a magic bullet that will make most visitors do whatever you are trying to make them do. Landing page designs are the means to convince a targeted and motivated user to pursue the process.
The first thing which you should keep in your mind before creating any landing page designs is to know the visitors being targeted in detail. This is another important principle which leads to the success in the way of converting visitors into customers. It is often seen that people thinks hundred times before purchasing any products, hiring any services or making any online transaction as it becomes too much risky to make transaction with someone you don’t know. All the images and graphics should be carefully chosen which must enhance the design of the landing page.
One of the best principles for designing landing pages is to assure satisfaction guarantee to the potential customers. Most of the experts suggest that a landing page should cover all the necessary information which is most often looked over by most of the visitors.
It is regarded as best practice that a landing page design should match the related promotional messages as much as possible as when the user enters the lading page, they expect to see the same kind of promotional headline side by side. About Latest Posts Steven BowenSteven Bowen is an ardent team member of No-refresh - Web to Print Design Tool Provider Company bestowed with professionalism in to develop fully-functional solutions. This is great post with list of principal of landing page design, I always do follow some of them in my design. A good, persuasive landing page grabs the attention of visitors and compels them to complete a conversion. The look, feel, and overall structure of your page design will have a huge impact on the effectiveness of your landing page and how well it drives conversions. Be sure to maintain a clean page with obvious, natural navigation and no distractions (such as pop ups). Take into account what key info needs to be shown above the fold within the visitors’ direct line of vision, and what can be put below the fold.
A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. Some landing pages choose to push their value proposition to the main headline and use the sub-heading to discuss the actual software or offer. Good landing pages make abundant use of trust signals, which can indicate to visitors that their offer and brand are trustworthy. Even unofficial (and, honestly, meaningless) buttons like those purchased from stock graphic sites add an element of trust and build confidence in your offer. These days it’s essential that your landing page can easily be navigated on mobile devices, as nearly 30% of all web activity comes from mobile. When a user visits your site, naturally as an online marketer you want to collect as much data as you can from them.
If you have a great offer and have been promoting it well, you’ll likely be getting traffic from a number of different sources.
Effective landing pages make sure to match the words used in their page copy with the keywords and text used in their PPC ads.
The AdWords Landing Page Grader is a free tool that checks your PPC landing pages for best practices, conversion rate optimization and more. Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.
Each example will examine the thought process you’d go through when analyzing a page (or the reaction a visitor might have when arriving for the first time), a testing hypothesis for how the page might perform better, and some examples of what you could test to prove your hypothesis.
Note: Each landing page was built by customers using Unbounce, and permission was kindly provided by the page creators. Be warned, I’ll call out anyone (nicely) who uses that foul button language in the critiques below.
And remember – every page can be better, and the best way to get better is by testing.
By reducing the length of the page by removing the features section, and making it available as needed, the page will communicate its main message more succinctly, and keep the form top of mind – increasing the number of signups. Interested in learning more about landing page optimization?Download this ebook and become an expert at designing landing pages that convert like crazy. By entering your email you'll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius. By enhancing the messaging of the form area to explain, and focus on, the purpose of the page, the clarity of communication will improve and encourage more people to complete a form they know will benefit them.
Add a FAQ: You can remove the need for so many questions by opening a FAQ page in a lightbox that addresses all of the questions you are currently answering via external links.
At first glance, I thought this was an ebook download, but after a bit of reading figured out it was for a bundle of something. Finally, the social proof at the bottom is all about KISSmetrics, which is very dominant and doesn’t really seem congruent with the purpose of the page.
By listing the companies included in the bundle and providing a clearer sense of what the cheat-sheet actually is, the download rate will increase. KISSmetrics have such a beautifully crafted value proposition that is being wasted on the first landing page. My first reaction is that the headline is an incomplete sentence until you read the sub-header. I like that the form uses the principle of encapsulation to separate it visually from the rest of the page, highlighting this as the area of interaction. The design elements at the top and bottom feel like a distraction to me, and the top image essentially bumps the ebook image and form down for no real reason.
By removing the top-right design elements, the page layout will have more flexibility to raise the dominance of the form area, increasing downloads. Clearer headline: Try removing the shapes and run the headline right across the top, including a supporting sub-header for clarity. This is a really really long landing page, which can be great for warming up your visitors so that they are making an informed decision. By focusing the whole page on getting a free assessment, there will be more form submissions, resulting in more qualified leads and potential business. Lightbox Benefits: Reduce the length of the page by listing the 6 benefits as bullets, then opening the full details on demand. By clarifying the platform and adding feature descriptions, the click-through-rate will increase. Social proof: Mention how many people are already playing the tournaments to give a sense of its popularity. By using the design principle of encapsulation the form area will stand out more making it clarify what the goal of the page is resulting in more form completions.
Encapsulation: Test placing a box behind the entire content section in the header photo to make it pop against the background.
By explaining more clearly what a promotional pen is and why they are beneficial, the CTA click-through-rate will increase. By changing the header to have a social media image coupled with a headline that talks about your social media life, there will be less page defections and more downloads.
By bringing social proof elements to the top of the page, more people will believe in the quality of the product, increasing downloads. Header image: Consider using the cloud-to-safe image as the main image to illustrate more immediately what the product is for.
Flow diagram: At the bottom the very last thing you see is a descriptive visual flow diagram. By including a sense of the service benefit in the CTA, click-through conversions will improve. By being more explicit in the headline about what TAVR is, more people will be able to relate, staying on the page and completing the form as a result.


Being a location based service, it would be helpful to know the level of nationwide or state coverage. By listing the range of coverage the service provides, there will be a greater confidence and relevance to a visitor, and as a result, form completions will increase. Where: Mention where the service is available and perhaps add a map that shows precise locations. If we explain that we are offering an online marketing consultation, we’ll get more targeted companies filling out the consultation request form. By focusing on the local business aspect in the CTA, there will be a better understanding of the local brick and mortar business relevance and more targeted downloads (creating better qualified leads). Directional cue: There is an arrow pointing from the sub-header to the form, helping to guide the visitor to the conversion goal. Encapsulation: This is a great example of how to use encapsulation to highlight a form, which is exactly what I was talking about for #8.
The visual design of this page is intriguing, but I don’t get a solid sense of what Bounding Box Boxing is right off the bat and would therefor have a hard time staying on the page.
Moreover, the CTA is so crowded with text that it doesn’t look like a button anymore, and requires some squinting to know why you would want to provide an email. By adding a clear headline about how a ticket holder can experience the design competition and removing any misunderstanding about who is participating and who the prize money, will increase the chance of a form completion.
By including a strong value proposition that illustrates why they are unique, people will be more willing to click through to the next step. Tagline: There could be a tagline right next to the logo (to use some of the wasted space up there) that helps define the company right away. By including explanatory copy in the CTA the purpose and main benefit of the product will be more apparent, raising the click-through-rate of the CTA. By changing the page title to directly describe the purpose of the page, the bounce rate will be lowered, and conversions lifted.
Replacing the infographic with key facts in written form will improve the clarity and time spent reading, resulting in more people completing the form, as they will have a better idea of what the benefits of using FWCanada are. Replace the infographic: Take the key points out of the infographic to inform readers who can apply, who can be a sponsor, and how to apply.
It also doesn’t say whether you will qualify as soon as you click the button, or whether you will be contacted via email to take the next step.
Form fields: If you find out if you qualify immediately upon form submission (via an online check), then consider removing the email address to decrease friction. By changing the headline to focus on the conversion goal, more people will proceed to the form to download the guide (and produce more leads).
This page is actually a microsite, so I would first suggest ripping out the header and footer navigation to increase the on-page engagement and turn it into a promotion specific landing page. What Falcon Social does really well is something that I’ve been preaching for a long time, namely the use of lightboxes to show extended content without leaving the page. However, the page lacks explanation of what the solution provides prior to asking someone to start a free trial.
By changing the CTA copy to a benefit driven statement and telling the customer what they would be when they sign up, more people will start a trial. CTA copy: To test different CTA’s, I’d run the original against a core benefit CTA such as “Grow Your Brand Socially” and a 3rd CTA that says “Grow Your Brand Socially” with a smaller supporting “x-day free trial” directly beneath the button. By describing how the ashes are transported into space and providing or alluding to information on costs, more qualified will be generated. Aside from that, I’ll reiterate the importance of having the headline in text rather an image.
By removing the required field for email address, more leads will be captured to receive an agent callback via the phone. Form changes: Make the email field to be not required and change the CTA copy to reflect that an agent will contact you over the phone. Sounds like a cool concept, apart from the fact that I had to read every word on the page to really understand the mechanism it’s based on.
By including two embedded videos inside the phone images, the two-sided concept will clarify the concept. Doing some LP design myself with unbounce, but when I see what other people create I think I need to go back to the drawing board. Our experience web designer will read your project details and come up with an effective web design for your product and services. Through effective web design, your website will possess the key elements of what makes a website really visible in the World Wide Web. It is highly optimized with the single purpose to Seal a Deal once a targeted visitor hits one’s site.
It is the landing page optimization and conversion rate which measure the success of the landing page.
As we know that a marketing campaign passes through several phases and channels to finally reach to the potential customers. One should have thorough understanding such as motivations, desires, fears, and concerns of the visitors being targeted as this is the most important entity for the success. It is advisable that one should go through the roots of the visitors which will become clear from the below given snapshot of questionnaire. Thus it becomes very much necessary to build the trust of customers and make them out from their fear about the products and services which they are going to hire. Graphics pattern and color scheme should be selectively applied so that it must draw the attention of the customers.
It should be to the point and must be designed in such a way, that if one has to promote several things to the visitors then there should be more entry points. It is advisable that one should offer customers a warranty for products, or trial period for services. The landing page should be convincing and answered right way which must ensure the visitors that they will get the information they are looking for.
As we know, the human brain and eye reaction to a web page can be tracked using eye-tracking techniques such as placing button, graphics etc. Having adroitness in this arena, he has served an array of blogs that are basically based on the technology advancement & improve the end users’ information level. This is a grand platform where anyone can learn and share the informative concept & useful tips that revolve around the web development. Your offer may be stellar and your PPC ads might be optimized pieces of perfection, but without a good landing page, your business is bound to suffer.
The primary goal of your landing page should be to make it as easy as possible for a visitor to convert, so it is important that all elements of your page work towards the conversion objective, whether it being filling out a form, making a purchase, signing up for a newsletter, or downloading an ebook. Certain button colors such as red or green are said to increase landing page conversions, but above all make sure that there is a strong contrast between your button color and your background. A good landing page provides all the necessary information needed to encourage visitors to convert, but nothing extra.
Most visitors naturally know that they can scroll down for more information, so don’t be afraid to add more thorough descriptions down where they will be discreetly hidden. The landing page headline and subheadings provide a key opportunity to promote the value of your offer.
Don’t forget, you have about 8 seconds to convince users your offer is worth pursuing, so it’s absolutely essential that your offer and value proposition are clear and convincing. Trust signals can take a number of different forms – testimonials are a classic form of trust signal, capitalizing on word-of-mouth to reassure visitors with endorsements from past clients or customers. Trust badges often refer to the logos of well-known brands you’ve worked with in the past, certain endorsements and recognitions you’ve received, groups and coalitions you are a member of, etc.
Most users won’t mind providing their name and email address, but asking for phone numbers or date of birth can cause your drop off rate to skyrocket to 50%.
Repeating the same language and key phrases reassures visitors that they’re on the right path and shows consistency. If a user clicks a PPC ad about sleeping bags, don’t drop them in the camping section – you want to bring them to their exact desired destination. It would make sense to somehow shorten the page, yet still provide access to the features in an on-demand manner. Removing all links on the page so there is only one action, will increase the engagement with the page’s conversion goal, increasing form completions and reducing the bounce rate. If you really need to link to something, do it in a lightbox to keep prospective students on the page. This will reduce your total points of interaction to three: The CTA, privacy policy and the FAQ. The first indicates it is a cheat-sheet (perhaps only one page), but then it becomes a bundle (which is a bit confusing), and then it changes back to a cheat-sheet in the form header.


It should be placed in a prominent place on the confirmation page to reinforce the brand as the purpose of the page is to get a free consultation.
I prefer to use the sub-header as a supporting element for the headline – rather than a continuation of a sentence.
The conversion goal of this page is to get people to get a free assessment and become a highly qualified lead.
The do a good job of focusing on the form by having a CTA at the bottom jump you back up to the top. Although I don’t get a clear sense of what TAVR is right away (the tiny description of the acronym is hard to see). This would increase the Quality Score and the test would compare the change in Quality Score by making the header bot-readable. I would think they’d have more success by using some of the copy used further down the page in the supporting headline, while clarifying where the coffee will happen.
There seems to be a mismatch of company size that could make people perceive their offering targeted toward the enterprise market. These could use more consistency, and represent what the next step will reveal (assuming the homepage). I don’t know how the company differentiates from the 100 other email service providers out there. But I find myself literally going in circles – like the diagram – to decipher what the product and page is all about.
This is a great opportunity to solidify the purpose of the page, almost acting as a supporting headline. The video could be as simple as a simple voiceover as the circle revolves, explaining each method of adding leads. Took me quite a bit of reading to get people to download a restaurant furniture buyer’s guide. This could include having an introductory paragraph beside the video that mentions how long the trial is along and include a benefit statement. This will penalize you severely in the landing page quality quotient of your Adwords Quality Score. The video on the other page uses a lightbox, which would be perfect for the landing page as a mechanism to educate without leaving the page.
Removing the large “Watch Our Video” CTA will result in a single CTA with additional whitespace for clarity. Each service we provide with our best quality so it’s professional and visual look impress visitor to stay your page and purchase the product and service online. Below is an example of effective landing page design that is done by professional landing page designer.
In the today’s highly competitive market scenario, every customer likes to prefer the online business service where they can pick and choose products, compare, analyze etc without wasting any more time in gathering here and there in search of best service. Really, effective landing page designs are the elements which make a great difference in drawing the attention of the customer. Once the campaign gets started, landing pages are the first element with which user interacts.
Only after going through these entire things, one may create a landing page that will play a vital role in converting these visitors into customers. The businesses may also encourage the customers by offering free consultations without spending any money. Placing the button or graphics at the appropriate place draws the attention of the visitors and let them to take further action. There are many different button attributes you should test to ensure a good landing page – test color, placement, and size to discover the most effective landing page layout. Too much info can overwhelm visitors, so keep it simple and provide only the essential information that will guide visitors down the funnel. A good landing page design maintains a clean and attractive visual impression while still allowing visitors the information they might desire in a non-intrusive way, and taking advantage of the below the fold space is one great way to do this. Most effective landing pages confirm the offer with the headline and use the sub-heading for further explanation of the offer or to share the value proposition. This can also be done with “Like” counters, which push a more subtle form of endorsement through “Likes” and +1s from various social media sites. Your landing page should look and feel great on mobile devices – easy to navigate, fast loading, and ultra clickable.
A user that arrives at your landing page from a Facebook or Twitter post is quite different than a user that arrives at your landing page from a PPC ad or a link from your monthly newsletter. Testing and tracking results are essential for seeing what your landing page is doing right, and what it is doing wrong. And it’s about time we stopped copying bad habits and started creating relevant Calls-To-Action (CTAs). Yet, having skimmed (that’s all people will do) the page copy, I see no mention of an event. A better description of what’s inside and a list of the tools would add incentive to download.
The CTA at the end that directs people to a different page – breaking the rule of one page, one goal. However, the most important area of the page, containing the headline, form and trust symbols, is difficult to read. The features below do a much better job of outlining what it is all about – but I may not get that far having seen the headline.
If you have highly targeted ads, then you need to make sure the headline is a clear match with them. The designers can increase the conversion rates by applying best landing page practices and performing landing page optimization.
By conversion rate we mean how often people who visit the page take the action you had in mind while creating it. It is often seen that little information and missing references to essential information on a landing page divert the mind of visitors and hence leave negative impact on the business.
The info you do put front and center should be easily scannable – good landing page copy uses bullet points to explain details when possible.
Another way to add more information without overwhelming visitors with text is through video landing pages. If you want to learn more about making your landing page mobile ready, check out our guide to creating mobile-friendly websites.
The more fields you ask a visitor to enter, the less chance you have of them filling out the form and completing the desired conversion. I’d also like to know how long the document is to gauge how much detail they will go into for each tool. In my mind, the page should be entirely focused on trying to get people to fill out the assessment form.
There’s also a calculation about yearly impressions which makes it sound like a banner ad. Then include the grab a coffee as a secondary element so the brand personality is maintained. I’m also a bit confused by the focus on the diagram being about manual entry, as that seems like the most work of all the methods of lead entry. Taking this point in consideration, we have arrived here with best practices, tips and ideas which will let you to design valuable landing page. The entire goal of the designers while designing the landing page designs is to get the highest percentage of visitors to take the desired action. We are presenting here some of the few which when applied might will let you to create efficient landing page designs. Consider highlighting the key points of your offer with text and using an optional, clickable video to explain the details. The ultimate goal is to convert the traffic into campaigns like subscribing to a service, buying a product, registering for a newsletter, or making a request for more information and many more.
So my test advice is to say exactly what you will receive in the header, and reinforce that in the CTA.



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