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The Business Show is packed with the resources and contacts you need for your successful business start-up or growth, in any sector. With 25,000 visitors to the event, there is no shortage of businesses to meet, network with and bounce ideas off. Whether you’re just starting out or growing your business, be sure to book yourself into the biggest business show in the UK at London Olympia, 28-29 November.
Posted in Production Techniques and Production Facilities, TV Advertising Industry News, TV and On Demand Video Advertising.
At Concept, we like to review materials that assist entrepreneurs and marketers in building their business.
Business planning, marketing plans and overall entrepreneur strategy with a focus on internet based marketing tools. It will show you how to create marketing strategy using on-line tools such as Google Adwords, Facebook and Twitter, as well as some of the other web based networks and tools. There’s also a handy resource index at the end of the book, linking to useful tools and materials.
ON Advertising brings together great creative, clever buying and expert production to deliver advertising that works.
ON Advertising brings together great creative, clever buying and expert production to deliver broadcast advertising that works. We are a small team with friends in all the right places, so we can cherry pick creative and production talent to make the very best of your budget.

Radio advertising has so many unique traits that make it work, such as its low ad avoidance media, how it works so well with other media especially TV and how close the listener feels to the medium. London, 15 July 2010: Doro UK has engaged in its first TV advertising campaign to support sales of its growing portfolio of easy-to-use mobile phones. Film and TV actor Hugh Bonneville was chosen for the voiceover to convey Doro’s core values of trust, care and ease. Chris Millington, MD at Doro UK said: “We invest heavily in understanding the senior consumer and we use these insights to develop products that are tailored to meet the specific needs of this group. The TV exposure is being supported by a concurrent digital media campaign - which will use the same images, tone and messaging. The integrated campaign will be further amplified through PR and an interactive direct-to-consumer communications drive. The campaign has been developed by London agency DCH, through it’s specialist 50+ marketing unit Senioragency. Dick Lumsden, MD of Senioragency, said: “We’re helping to elevate the Doro brand into the realms of broadcast advertising for the first time in the UK. There are many Doro handset options that can be tailored to help address common impairments such as limited dexterity, reduced vision and hearing, or mobility.
The TV commercials promote the generic features and benefits found in all Doro mobiles – by using the newly launched Doro PhoneEasy 410s gsm handset as the vehicle. Doro is a Swedish company that focuses on developing, marketing and selling telecom products targeted particularly at seniors - a growing group of people worldwide.

The event is designed to make it a natural place to network, with a variety of networking features from speed networking to structured round table discussions on hot topics. There is a strong focus towards the development of a progressive marketing strategy based on results using performance measurements throughout – something we preach on a regular basis with our TV Advertising plans. Doro really understands the senior consumer audience and this campaign will further enhance the company’s position within the easy-to-use mobile space.
With more than 35 years of experience in the telecom sector, Doro is today a world leader in simple, user-friendly mobile phones with sales in more than 30 countries on five continents. There are more than 250 seminars delivered by business experts, 350 exhibitors offering the latest products and services, and 12 interactive workshops run by experts, as well as the UK’s largest networking event. Now we work with TV and Outdoor Media too, on regional and national campaigns, so we can offer a seamless service over a multi media mix.
Doro created the Care Electronics segments and has in recent years received several international design awards. Doro's shares are quoted on the OMX Nordic Exchange Stockholm, Nordic list, Small companies.

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