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LensCrafters competed in a market dominated by low price retailers and fashion eyewear boutiques. Analysis of Lena€™sCraftersa€™ 35 million customer base revealed that their core customer segment spent less, but were highly loyal to the brand. The best time to sell security services is when people are buying new homes and feel an increased need for security. To maximize credibility, ADT let the consumers do the talking, in a TV campaign called a€?Real Stories, Real Resultsa€?.
ADT also held a presence in high traffic venues, public relations events and sponsorships which generated consumer buzz and even more credibility through second party exposure. Hologram Projectors are a unique and effective way to attract attention to your trade show booth in today's competitive market. You will get spell bound 3D visual depth with Full HD resolution and superior exposure to your products and your brand. RIVOX is a manufacturer and supplier of PIXELO (3D Holographic Display Unit) based at Ahmedabad, Gujarat, India. Frustrations have been mounting the last few years over the fact that traditional broadcast media has been steadily losing market share to digital media channels. Digital channels are taking credit for all the work TV stations are doing in building brand and product awareness – only because TV cannot easily demonstrate measurable impressions to the advertisers.
It’s time to give the broadcast industry a fair fight, and the exact same advantages of digital with the ability to track, measure and report the effectiveness of the ads being aired. With the increased usage of DVRs that give the option to skip ads, the accuracy of the TV performance data from Nielsen’s is increasingly being questioned by the advertisers. Television is most effective in increasing the brand awareness, which in turn widens the top of the funnel. TV stations that also offer typical digital agency services such as email marketing, mobile marketing and banner ads are very successful in delivering them to a wide audience because of the popularity of the station.

Since SmartMPM is an integrated marketing dashboard, it brings data from both online and offline advertising channels. When you depend on SmartMPM to monitor your campaigns, you’re also generating near real-time results that are ready to share at a moment’s notice. By identifying a market segment of women who desired more fashionable frames but still wanted the convenience of a national retailer, we presented LensCrafters with an area for growth. These customers were not motivated by fashion, so any brand repositioning to expand customers beyond the core had to be done without alienating the traditional franchise. The resulting segmentation, which yielded nine unique segments, allowed us to develop more relevant messaging based on distinct motivations and opportunity. At the same time, incremental ROI over a 12 month period increased by over 300% and costs were reduced 20% through the elimination of unproductive deciles from direct communications. But in the fall of 2007, homes sales were down nearly 13% and property crime rates were down almost 14%. And to highlight ADTa€™s superior technology, every touch point contained a technologically sophisticated code graphic that underscored ADTa€™s flagship message, a€?Always Therea€?. ADT Security was one of the nationa€™s few companies that enjoyed an increase in revenue in 2007 of 3.5%. What if you can show clear proof that TV ads work and are directly impacting behavior online? Increasingly, television viewers are also simultaneously online via laptops, tablets or smartphones. Produce intuitive, clean reports of all services online and on air for your advertisers through SmartMPM.
Armed with television performance data at your fingertips, you’ll retain your advertisers by guiding them towards data-driven decisions and assessing the overall marketing mix. With over 100 elegant reports, there’s really no need for another source or manual creation.

Sophisticated new direct mail and print-focused communications were developed for the fashion-oriented expansion segment and emphasized designer frames, reality-based fashion models and highly designed creative concepts.
Media emphasis concentrated on broadcast TV, print, DM and additional support through the online channel.
Concerted marketing efforts propelled ADT to #1 in the 65 billion dollar industry, helping ADT become the worlda€™s largest electronic security provider with over 7 million customers and over $8 billion in worldwide revenue. The result is a stunning display of your multiple products in 3D, which will leave viewers spell bound. Armed with data and information that demonstrates this proof, you can stop this trend to digital, retain your advertising customers and grow your TV ad revenues.
Use SmartMPM to prove that TV advertisements are effective and stake claim to the increased customer activity in digital channels when TV ads are run. Your team’s time should be spent focusing on what the analytics are telling them, not the data gathering. Communications to core customer segments were designed to reinforce value, doctor loyal, convenience and service. The segmentation also provided the basis for aggressive testing to eliminate unproductive communications, focus on moving medium value segments to higher revenue tiers, and readjust frequency loyalty mailings to optimize results. Secondary channels micro-targeted specific audiences for which the various benefits would be most relevant a€” always emphasizing the value of total security solutions.

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