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In a first, marketers will be able to feature and promote user-generated video testimonials and stories from brand advocates within native ad units in users’ Facebook newsfeeds. VideoGenie’s video platform enables easy user-generated video creation and sharing, while Moontoast has developed interactive and transactional Social Rich Media ad units to run in Facebook timelines.
Moontoast leverages the Facebook Exchange and their ads API partnerships with SocialCode, Kenshoo, BLiNQ, SHIFT to meet client targeting needs. Brands will have full moderator controls and be able to approve and reject user submissions. Nassiri wouldn’t disclose initial client names, but did say a major automotive brand is among them.
As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. JustGo Music is an electronic music social platform providing a dashboard of tools for artists and DJs to help them manage their social media and grow their fanbase, and for fans we provide a kind of social music newspaper experience.

With offices in the world’s leading advertising markets, we create new profits within the fast-expanding world of online video and connected devices for all rights holders.
Base79?s unique rights management technology and media relationships create a generation of new, safe and powerful revenue opportunities for its partners. The mobile ad units take advantage of the increasing popularity of viewing video without having to turn your phone.
With more video being created for vertical viewing (in large part thanks to Snapchat), video distribution platform Virool is launching a mobile vertical video ad unit. Ad tech firm Rubicon Project will continue to be the exclusive programmatic provider of Virool’s ad units for advertisers and publishers, including all video advertising on desktop and mobile web.
Through a new partnership announced today, social rich media platform Moontoast and user-generated video platform VideoGenie are aiming to make it easier for brands to achieve that scale through Facebook.
They can then share their friends’ videos and record their own video from within the ad unit. Budlight, ShoeDazzle, Levis and UNICEF are among the brands that have worked with VideoGenie to create earned social media campaigns. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

Our extensive catalogue of over two million videos from over 300 leading rights producers and independent production companies currently generates more than 20 million daily views globally.
Called Video Reveal, the units appear dynamically inline within editorial content on mobile devices, including iOS and Android. Moontaost has worked with companies such as Lexus, Intel, Hyundai and was a 2013 Facebook PMD Innovation Competition winner.
The units also include social sharing icons, and advertisers can customize calls to action and end cards in the video ads. With one simple line of code, you instantly have access to one of the most impactful video units in the industry. It will also be available through a banner ad unit where consumers will click-to-play the video.The ad unit features customizable interactivity buttons within the video player, putting users a touch away from experiencing branded video content.

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