Video ads adwords keyword,internet marketing promotion tools,youtube video player size - Easy Way

29.08.2014
In this article we are going to look at the targeting options available with Google TrueView video ads compared to Facebooks video ads.
First we will explain the main features of each, and then we will analyse cases when each might be best utilised. Viewers are served your TrueView video ads whilst searching for related web content (including in suggested videos on YouTube and the Google Display Network).
It is advised by Google that you set broad parameters for your Targeting Groups – this includes in terms of target demographics, topics and interests.
You can create different targeting groups, which you can then apply to different ad campaigns. Remarketing lists – Google have developed a clever way for you to reach viewers based on how they have interacted with you previously.
Content keywords – using keywords to target your audience, as with the Google Display Network the keywords are used to find relevant sites in the network.
Search keywords – the same concept as when you use search keywords for other non-video ads. To get started go to the Adwords Display Planner, you will need to be an Adwords customer to access it. They have only just released specific video advertising and we have not yet had an opportunity to test it out so this guidance is base don promoting video content (or other content) using standard Facebook ads. As you start to narrow down your audience with the targeting options below, Facebook automatically tells you approximately how many people your advert is likely to appear to – giving you an immediate sense of the ad’s potential reach.
1) Audience – Facebook allow you to import an existing contact list, which means you can direct the ad to people who you already know. 4) Interests – You can narrow down your audience by interests (those likes and interests that they will have expressed affiliation to on Facebook).


5) Connections – Connections targeting allows you to choose whether or not to display your adverts to users who have already connected with you somehow on Facebook.
If you have a very clear picture of who your customers are, and they happen to be a niche group, then Facebook can be a great tool.
As well as that you need to consider the frame of mind that people are in whilst on Facebook; they are there to socialise with friends and relax so you need to take this into consideration when creating your ads and setting up your targeting.
TrueView offers a different level of reliability, in the sense that you are targeting people who are on websites or channels that have a connection with your product or service.
On balance, both TrueView and Facebook video ads have their strengths when it comes to targeting options. This entry was posted in Video Marketing and tagged Facebook video ads, Trueview Video Ads on 17 March 2014 by Neil Davidson. If you would like to learn more or just have an informal discussion over a coffee, then just send us a note. SubscribeGet a weekly dose of clear, practical and easily applicable video production and marketing tips by email. You may not, except with our express written permission, distribute or commercially exploit the content. You will see that there is some crossover – both allow you to target geographically for example, but this post will help you to identify which is best depending on what your goals are. The obvious great advantage of this way of presenting ads to viewers is that they choose the ads that are relevant and of interest to them – meaning you reach the eyes and ears of those people who want to hear your story. The platform allows you to target very specifically which means you can reach the most relevant audiences.
If you select other targeting options (after selecting an existing contact list) those options will be applied to your group.


If you are advertising very specific services or events that are only available in particular geographical areas, then Facebook gives you the opportunity to target them very directly, and not waste impressions on people who aren’t interested. However, the counter-argument is that Facebook tells you how many people your ad will reach, after you have narrowed down your audience with the targeting options. Facebook seems to be stronger for targeting niche audiences, and TrueView allows you to target very relevant audiences more generally. Nor may you transmit it or store it in any other website or other form of electronic retrieval system. This means that you will only play for each occasion when a viewer actually chooses to watch your ad. As an added bonus, views of your TrueView Ads will contribute to your overall YouTube video view count. This is great if you really want to be that specific, but if not, it can seriously restrict the impressions your video ad will get. Facebook provides useful analytics on adverts, which allow you to see how successful they have been at getting results.
So, for example, if you have video ad content, which solves a very specific problem for people, you are able to reach audiences who will benefit from this.
So, unlike other options, you don’t pay for instances when an impression is served to a viewer. Placements are a great way to do this as you then maintain control over which sites your ads are shown on.



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