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In a world overloaded with smart phones and screens, a London bus advert stands out as unique. You can achieve a high-impact and stand-out marketing campaign when you use the dynamic layout of a bus. Please note: If you are a student or researcher we cannot offer information regarding advertising.
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. The advertising landscape is evolving at an extraordinary pace as media proliferation and technology advances create new ways of connecting with consumers. While there isn’t one simple rule for maximizing advertising effectiveness in such a saturated market, understanding how consumers feel about the ads served on the various media platforms they use every day is a good place to start.
Looking at two-year digital trends, trust in paid online and mobile ads has stayed relatively consistent since 2013.
Despite continued media fragmentation, the proliferation of online formats has not eroded trust in traditional (offline) paid channels.
Self-reported action based on advertising exceeds trust by more than double digits for ads served in search engine results, ads on social networks and text ads on mobile phones. Instagram recently announced that small and large businesses can now make full use of its self-serve adverts. Instagram advertising incorporates much of Facebook’s ad infrastructure to ease targeting of messages and reach more people. In addition, the company added a range of new capabilities, including landscape photo and video, video ads up to 30 seconds long as well as delivery and optimisation tools for better performance across Facebook and Instagram. Given that Instagram has over 300m users worldwide, it is projected that the company can generate 14% or $2.8bn of mobile ad revenue for Facebook by 2017.

Would you like to be seen on the rear of the bus where drivers have more time to absorb your message? It’s an effective format to use if you wish to target your audience in a busy urban location. Our team of experts can help you decide on the best bus advertising formats and media for your budget. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction.
We watch videos on phones, stream music on laptops and read newspapers on tablets—sometimes all at once. For that reason, it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family. In fact, branded websites are the second-most-trusted format, with 70% of global respondents saying they completely or somewhat trust these sites.
Almost half of global respondents say they completely or somewhat trust online videos ads (48%, no change from 2013), ads served in search engine results (47%, down one percentage point) and ads on social networks (46%, down two percentage points). 23 and March 13, 2015, and polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The imaging app also expanded ads to 30 new countries, including Italy, Spain, Mexico, India and South Korea.
A new host of formats makes it easier to create campaigns that fit a brand’s objective.
It also presented a premium product called Marquee that drives mass awareness and expanded reach for a short time period and would benefit events and product launches. Needing to reach, resonate with, and get a reaction from the right audience in a world of choice can make it difficult to decide where to allot one’s advertising dollars.

But trust isn’t confined only to those in our inner circle, as two-thirds (66%) say they trust consumer opinions posted online—the third-most-trusted form of advertising. About four-in-10 global respondents trust online banner ads (42%, no change) and mobile advertising (43%, down two percentage points). More than six-in-10 global respondents say they completely or somewhat trust TV ads (63%), up one percentage point from 2013. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. In its blog post, Instagram notes that it has seen significant demand for its solution within eCommerce, travel, entertainment and retail. This way passers-by can see your business at street level.  Promoting your brand is easy and effective on a London bus because of the huge variety of formats available. Slightly fewer trust ads in newspapers (60%) and magazines (58%), which fell one and two percentage points, respectively, from two years ago.
During a test phase, the company noted positive results with 97% of measured campaigns on Instagram having generated significant lifts in ad recall. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion. The Nielsen Global Survey, which includes the Global Consumer Confidence Index, was established in 2005.

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