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The video game industry has become one of the largest entertainment industries, much of which is thanks to strong marketing campaigns that entice gamers before they even have a chance to play. The film industry conceived the idea of the trailer, where audiences get a small taste of what is to come. Furthermore, samples and demos can often be shared with other customers, a lesson that video game developers learned very early on. One of the more ingenious displays of marketing prowess on the part of video game developers is the idea of the pre-order incentive. Businesses in any other industry can learn from the video game industry’s methodology regarding pre-orders and early order incentives. Not all businesses have been able to incorporate the youthful photo sharing tool Instagram but, many have. Microsoft is getting ready to reveal the next generation of the Xbox next week, and despite signs that the console market is struggling, the company this afternoon released a big batch of stats to make the case that the industry is very much alive and kicking.
He noted that the declines in year eight of previous console generations were larger, based on Microsoft’s research. Todd Bishop is GeekWire's co-founder and editor, covering subjects including smartphones, tablets, PCs, video games, and tech giants such as Amazon, Apple, Microsoft and Google. En poursuivant votre navigation sur ce site, vous acceptez l’utilisation de cookies pour vous proposer des services et offres adaptes a vos centres d’interets. Retrouvez les espaces de nos partenaires consacres a leur actualite et aux dernieres tendances du marche IT traitees sous forme de videos, articles, etudes ou livres blancs.

Laurent Michaud, responsable de la Business Unit Jeux video et chef de projet de l’etude, precise que « la periode se caracterisera par une croissance tres significative jusqu’en 2015, avant d’etre ralentie par la fin du cycle de vie des consoles portables et des consoles de salon de nouvelle generation. Nous sommes temporairement en mode de maintenance, ce qui signifie que vous ne serez pas en mesure de s'inscrire a une newsletter.
Free demos often spread virally from user to user and generate massive interest in a title.
With pre-orders, customers are ensured a copy of the game when it is released and are often offered an additional in-game reward or collectible with their purchase.
Consumers are drawn to discounts and special offers as well as anything that makes them feel special or unique.
They know how to cater to their needs and desires and don’t hesitate to go the extra step.
Household penetration has also increased as consoles have broadened beyond core video games. The major problem of the industry is finding a new method to capitalize on making money again from the music it's self.
Nos specialistes prevoient une croissance annuelle moyenne de +11% par an, qui devrait porter le marche mondial de 54 milliards d’euros en 2013 a 82 milliards en 2017.
Une part neanmoins bien en deca de celle de 2008, lors de la phase de deploiement de la precedente generation (78%). Elles font face a une concurrence de plus en plus forte de la part des jeux sur terminaux nomades.

Video game developers are perhaps some of the most savvy marketers, and business owners of all kinds can learn from their marketing success. Gamers are often offered free downloadable demos so they can experience the gameplay and see if the title is for them. Pre-orders often generate hundreds of thousands of sales before the title is even released. Other businesses can learn from their practices and adjust them to fit their own niche in order to find marketing success. Microsoft says it used its own estimates in addition to third-party research reports to pull the numbers together.
Artist need to just do more live performances in order of achieving any sort of profit from music. When products or services have complicated names or overly clever titles, consumers will forget about your brand. VGCharts shows the amount of pre-orders for each game, and some of these titles receive thousands of pre-orders per week for months before their release.
When developing your own brand identity, don’t be mysterious but rather look at games like “Grand Theft Auto,” where there is no doubt what the game entails.

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