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Direct Mail is still making a difference to marketers and customers alike, with an impressive 48% of the UK population responding to a Direct Mail piece they received in the past year. Subscribe by EmailSubscribe to Tatango's SMS Marketing Blog to receive great SMS marketing content delivered right to your inbox. Social media enables you to engage in meaningful, two-way conversation with your target market, potential clients, employees, and other stakeholders.
Not only that, social media is the perfect tool to increase the exposure of your business and brand recognition, increase traffic to your website (and therefore potential leads), improve your search engine ranking, and possibly increase sales. Given all the possibilities and benefits that social media has to offer, the next question is often: on which social media channel should I focus? Will you run an integrated social media campaign, across a number of social media platforms?
All of these are internally focused factors, questions about your own business and how you operate.
Despite recent reports that the popularity of Facebook is dwindling (particularly in the tween age bracket), Australian user statistics indicate that it is still the most used social media platform, with 13.2 million unique users per month.
YouTube remains the second most popular social media platform in Australia with 12.6 million users in March 2014. The nature of Twitter makes it a very different beast to many of the other social media platforms: news often breaks on Twitter, and the hard-core social media adopters tend to be extremely active on this micro-blogging platform. Both LinkedIn and Instagram have been around for a little while now – LinkedIn since 2003, and Instagram since 2010. Before all you Pinterest and MySpace fans start jumping up and down, please note that we said might. It is essential to keep in mind that Google+ is so much more than just a social media platform. Sharing on Google+ (with its identity authentication functionality and high beneficial links to the world’s most popular search engine) in addition to the four most platforms just makes sense. Get a free basic business listing for your Australian marketing business or creative agency. Search engine usage is important for several reasons, but one of the most important reasons is simply understanding where you need to spend your time. This search engine usage report comes from a study ComScore releases called the Explicit Core Search Share Report.
The use of search engines today is truly amazing and frankly it is hard to imagine a life with out search engines. 55% of users say that search engine results and search engine quality has gotten better over time.

70% to 80% of users ignore paid search ads and focus on the free organic results according to UserCentric. 18% of all clicks on the organic search results come from the number 1 position according to SlingShot SEO. SEO Ranking Factors for Startups in 2013July 23, 2013 By Chad Luckie Leave a CommentAny Startup business owner knows the importance of SEO ranking. The College of Marketing is a free online marketing community that was started by Chad Luckie the Managing Partner of Digital at Linkmedia 360. Content on this website is designed to help small businesses, start-ups, and individuals learn how to market their business or website on the internet. Feel free to join our discussion in the forums and share your opinion on the latest online marketing strategies!
Please download the latest version of the Google Chrome, Mozilla Firefox, Apple Safari, or Windows Internet Explorer browser. Have you ever wondered how many other brands are running text message marketing campaigns as well? According to the E-tailing Group, only 7% of marketers were running a text message marketing campaign during 2011, as you can see in the equally nice little chart below. If so, contact us and let us help make sure your text messaging campaign is a huge success!
By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool. While answering these questions is vital, it is also important to consider external influences when planning and budgeting for your social media campaign. Not only that, it is still experiencing growing user levels, with a 14% increase when figures for March 2014 are compared to the same month in 2013. If you decide not to include Twitter in your social media program, you should (at the very least) be monitoring Twitter activity related to your industry. Both social media platform serve quite particular, niche markets (the corporate world and the photography fan respectively). Fast-forward a year, and each has managed to outrank some of the regular social media favourites. From a global perspective, Pinterest is one of the fastest growing social media networks, recording an 88% growth rate in 2013 (Source: Jeff Bullas). If you have a limited social media budget, focus on the social media platforms that are most popular in Australia: Facebook, YouTube, LinkedIn and Twitter. Not sure that you can handle all that social media activity with limited time and limited resources?

She is the Chief Wordsmith at Wordly: a copywriting and content marketing agency that works predominantly with WordPress powered websites. The accuracy of this report compared to others is the fact that the only searches that are counted as a true search query is one in which the user intends to click on a search result.
Investing in search engine optimization is one of the best investments a company can make regardless the type of business they own. Depending on the industry, most businesses should expect to lose money in the first year due to overhead costs. That’s a 197% increase in marketers running text messaging campaigns in only the span of one year! There’s the fact that it affords businesses real-time communication opportunities within minutes (not hours or days). YouTube and Facebook are, far and away, the most popular and most regularly used social media platforms in Australia.
You just never know with social media – one fantabulous software update and you can be kicking goals! With Google operating the leading search platform, and a variety of other popular services (like Gmail and YouTube), Google+ is one to watch. For a better explanation about what an Explicit Core Search is check out this article written by Search Engine Land. People search for anything and everything on search engines and ensuring your website is capable of ranking high in the engines is crucial to your companies marketing efforts. This year though, their statistics tell a sorry story; Pinterest dropped by 35% and MySpace plummeted by 40%. That means that, in Australia, Facebook has 20,000% more users than Google+. The funny thing is, the Google+ statistics are very different when you analyse them from a global perspective. These two platforms enable you to publish across multiple social media accounts, across multiple social media platforms. Social media gives you a real-time view of how you can, and should, be improving your services and product lines.
Apparently, Facebook still dominates at 70% of account ownership, but Google+ isn’t really that far behind, at 50% (Source: Jeff Bullas).
Buffer and Hootsuite streamline the social media process, making publishing easy and efficient.

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