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A lot of businesses these days are making use of online video platforms like YouTube, Vimeo and Vine to market their services and industry knowledge to large, global audiences. Video also helps to increase engagement and shareability of content, which is why it’s important to start incorporating it in your online marketing strategy. YouTube is without doubt the highest-trafficked web-based video publishing platform and has more than 1 billion unique user visits each month. A website is fifty times more likely to appear on the first page of a search engine results page if it includes video. Advertising campaigns can often be expensive but the great thing about YouTube is you can upload as many videos as you want for nothing. YouTube is the second top search engine in the world, only behind… you guessed it Google.
Though many companies have relaxed internet restrictions on YouTube, the site is probably going to be banned in some offices. With over 100 hours of video being uploaded to YouTube every minute, it’s safe to say that not all of it is going to be of a high quality. Vimeo is a lot smaller than YouTube when it comes to users but attracting a niche audience can be used to your advantage. Vimeo caters to users seeking quality content, so if this describes your market niche, Vimeo’s audience will reward that.
The only way for users to gain access to more storage is to pay for one of Vimeo’s many tiered accounts.

None of the Vimeo plans give users the ability to upload an unlimited amount of videos, which is something that YouTube offers for free. When choosing a video hosting platform, it is best to consider the goals of your business and your budget. The only question you’ll have to ask is, which video hosting platform should I be using for my business?
You don’t even have to make a professional advert, you can use simple tools such as a hand held camera, and the film editing tools available through YouTube. Doing this will build back-links to your site, meaning you get found on Google more often by people searching. This could make it difficult to hit your target audience if you’re solely using this platform. If you’re trying to position yourself in a professional way it could be harmed by spammy or offensive content appearing next your videos. Vimeo has been kind enough to keep their website free of ads, which means they have to make money another way, via paid subscriptions. Vimeo has instituted certain policies and constraints that purposefully limit the amount of video uploaded and ensures a certain standard of quality.
This simple requirement goes a long way in tacitly enforcing a level of quality that YouTube simply does not even come close to. Though this helps keep the site from being inundated with content, it does put a limit on the users who want to upload a lot of videos.

Ultimately, it is not about which is the better platform, it is about what’s best for your business. Remember though the average length of the most-viewed YouTube videos is around 31-120 seconds so don’t try to cram too much into one video. There is a much better chance of a user watching your entire video if they don’t have to watch ads or deal with banners popping up during the process. For example, Vimeo allows for videos of unlimited length and quality, but curbs the storage space allotted to each user. The platform’s strategy of limiting uploads can be a problem for companies that want to release large quantities of videos quickly to their audience. Whichever one you do choose though, your business will benefit from incorporating video into your online marketing strategy. One of the biggest implications of this acquisition was that Google removed most video snippets from its search engine results pages that weren’t from YouTube. This made it difficult for businesses using other video platforms to get their videos in search results.

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