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We’ve all witnessed a fair share of diverse reactions to advertisements throughout the year. This particular advert had most of the expats’ tear ducts flowing non-stop,  yet on a lighter side gave rise to many a memes on the internet mainly because of the lead’s Shahrukh Khan-esque hiccupy acting.
Still in the news, this ill-fated print ad of Nargis Fakhri endorsing Mobilink Jazz X became viral but not in a way preferable by any brand. Hardee’s advertising agency aims to shock the sensibilities of the viewers from the get go. The TVC is refreshingly funny, under the direction of Ahsan Rahim, where it takes a domestic quarrel and turns it into a full-fledged fight scene with the wife (Sanam Saeed) beating up her alarmed husband (Mikaal Zulfiqar) for interrogating her about the bills. This advert was quickly released to jump on the cricket season bandwagon and to cheer on the Pakistani team featuring Javed Miandad reminiscing the 1992 world cup. Primarily, Lighting Up Lives was a campaign designed for the Holy month of Ramadan to propagate a message of coming together to help ‘light up the lives’ of the less privileged.
The ad pays tribute to the first and the only Pakistani woman Samina Baig who climbed Mount Everest to propagate a message of nothing is impossible and follow your dreams. How can you not hate and resist the temptation of watching the guy with golden locks who endearingly charms a lady with ‘Axcuse me, aap bhi?’ and manages to get away with it?
This has been a great year for Waseem Hassan as he earned fame with his ultra-ridiculous ads but did the trick – he became an internet sensation and is still continuing to shoot ads.

Once upon a time when notwithstanding uncovering would have started riots, Milind Soman and Madhu Sapre postured bare for Tuff shoes. Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem?Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet. We've launched an all-new version of Coloribus.It's a brand new set of tools for the perfect workflow.
From ads inspiring social network memes to the most ads making rounds on the internet for good or bad. Playing on Mobilink’s trouble, Ufone checkmated the game with a hilarious spoof garenering appreciation from the social community. The Hardees ads to nobody’s surprise, reigned discussions and debates and managed to remain viral. Ufone Hisaab SMS takes the non-violent route and informs the consumer without them even inquiring. They have combined all of the ingredients that make a good TVC campaign; great looking pair of leads and a strong relatable storyline. Soho Square and sharp image did a commendable job with Strings producing the music for the cricket world cup song for 2015.
So far, they have launched two versions of the ad where a couple connecting with Novella and a father-daughter relationship is showcased.

They perfectly utilize the product to literally to light up.The advertising agency behind this campaign was Walter. They stood exposed, near one another with a python close by and just Tuff shoes on the body. He seems frustrated with Delhi CM Arvind Kejriwal who himself features in most of the odd-even advertisements. The moment when Fawad Khan turns around makes our hearts drop to our feet and we’re won over. Manhattan Communications has successfully been able to depict how Novella brings people together.
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