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In case you're not clear, the definition of viral marketing: is a fast and inexpensive way to get the word out about your business. In the cyber world, for instance, when existing website visitors, customers or subscribers refer your site to others, or when webmasters send traffic to your site, you will be able to generate web traffic. There are definitely tens, if not hundreds, of successful viral marketing examples out there. The date April 1 was given, as well as a link to a website hosted at zeroismore.xx (xx being the corresponding TLD of the countries the posters appeared in).
This type of internet viral marketing used humnan's inante sense of curiosity to reinvent Coca-Cola once again.
This campaign is about a guy named John Freyer who advertised on eBay that literally everything he had was for sale, including an unopened box of taco shells and a half bottle of mouthwash. Another crazy but brilliant idea to add to our 10 Great Viral Marketing Examples is the pixel viral strategy by Alex Tew. In 2005, Tew came up with a brilliant idea to sell a million pixel ads on his website for $1 each to help raise money for his university education.
Warner Bros’ clever viral marketing campaign for the latest Batman flick is definitely worthy to be included in our 10 Best Viral Marketing Examples. The campaign started out with a simple teaser page featuring the image of a lone bat almost a year before the movie hit the theaters. Word about the campaign immediately got around and within hours, the page became a hit on various networking sites and generated blogs and newspaper coverage. One of the most popular bands in the world today, Radiohead scored high among the most effective viral marketing examples the world over with an out-of-the-box internet viral marketing strategy. They announced that they would be releasing an album outside of a record label and then shocked everyone when they said fans could download their album for free through the band’s website. You are never too big and you are never too small to take advantage of internet viral marketing.
A corporation that has done an excellent job of using a viral campaign to spread their message is Starbucks Coffee Company. By using a viral marketing campaign to promote and expand your business, you create unlimited publicity potential for your brand. The ICH Steering Committee (SC) will meet in Fukuoka, Japan from 6 to 11 June to discuss ongoing harmonisation activities.
The IPEC Federation (International Pharmaceutical Excipients Council) has published a three-page position paper concerning the risk-based approach of the EU Guidelines following the principles of Quality Risk Management according to ICH Q9. For many years now, discussions have been ongoing as to whether it is possible to include non-distillation technologies as a method for the production of Water for Injections (WFI).
The currently valid version of the EU GMP Guide  Annex 15 “Qualification and Validation” from 2001 will finally be replaced by 1 October 2015. With this GMP MANUAL UPDATE you have direct access to all prime regulatory changes and to our GMP expert interpretations. In a highly acclaimed talk held during our GMP Symposium, Richard Denk elucidated the risk factors for contamination and the influence of highly active substances. The European Medicines Agency (EMA) has released a Concept Paper on the Revision of Annex 1 of the Guidelines on Good Manufacturing Practice – Manufacture of Sterile Medicinal Products which addresses the need to update Annex 1 of the European GMP Guide. New versions of Chapter 3 (Premises and Equipment) and Chapter 5 (Production) have been published providing transitional arrangements for toxicological evaluation. FDA Center for Drug Evaluation and Research (CDER) launched an Office of Pharmaceutical Quality (OPQ) as part of its ongoing Quality Initiative.
The ICH Q3D Guideline on Elemental Impurities reached Step 4 of the ICH Process in December 2014 and now enters the implementation period (Step 5). The US Food and Drug Administration (FDA) has just released a list of all new and revised draft guidances it plans to release in 2015. The ICH Steering Committee (SC) and its Expert Working Groups (EWGs) met in Lisbon, Portugal on November 8–13, 2014. Before the end of the year the European Commission has published the “Commission Delegated Regulation (EU) No. The EMA has published the final version of the „Guideline on setting health based exposure limits for use in risk identification in the manufacture of different medicinal products in shared facilities”.
A biosimilar is a biological medicinal product that contains a version of the active substance of an already authorised original biological medicinal product (reference medicinal product) in the EEA. Officials of Australia and New Zealand have confirmed the plan to stop the development of the joint regulatory authority ANZTPA. This month representatives of the FDA have met with their cross-agency team from the EMA, the European Commission and GMP experts form European Union Member States in London, in order to make progress on mutual reliance on GMP inspections. ISPE released its Drug Shortages Prevention Plan during the 2014 Annual Meeting in Las Vegas, Nevada. This month the EMA released a “Reflection paper in the requirements for selection and justification of starting materials for the manufacture of chemical active substances”. On 21 October 2014, the FDA released the final version of its Guidance for Industry entitled „Circumstances that constitute delaying, limiting, or refusing a drug inspection”. The ICH Steering Committee has endorsed the final concept paper Q12 “Technical and Regulatory Considerations for Pharmaceutical Product Lifecycle Management”.
The use of products with non-declared pharmacological activity or “other illegal medicines”, often from uncontrolled sources but also purchased from the legal market, is still a major problem within Europe. From 10-11 September 2014, the second symposium on combating counterfeits and other illegal medicines took place at EDQM. The Active Pharmaceutical Ingredients Committee, APIC, has recently published a comprehensive How to do Document regarding electronic Common Technical Documents.

The European Commission has published a revised version of Part II of the EU GMP Guide – Basic Requirements for Active Substances used as Starting Materials. The EU’s decentralised procedure is being used as a model to accelerate the assessment of applications for generic medicines as part of the International Generic Drug Regulators PilotExternal link icon (IGDRP). The ICH M7 Guideline on Assessment and Control of DNA Reactive (Mutagenic) Impurities in Pharmaceuticals to Limit Potential Carcinogenic Risk has reached Step 4 of the ICH process and is now entering the implementation period (Step 5).
FDAs Center for Drug Evaluation and Reseach (CDER) has published its yearly list of guidance documents and a list of new, revised and withdrawn guidances. Last week the FDA issued several policy documents regarding compounded drug products for human use, as part of the agency’s effort to implement the compounding provisions of the Drug Quality and Security Act (DQSA), enacted in November 2013.
EU regulators have unveiled a new logo which will appear on the websites of all authorised online pharmacies known to provide authentic medicines.
The Australian Therapeutic Goods Administration (TGA) is set to strengthen its collaboration with the European Directorate for the Quality of Medicines and HealthCare (EDQM). EMA has published the long awaited Qualified Person (QP) declaration template and accompanying guidance concerning GMP compliance of API manufacture. The FDA, in partnership with other federal and international agencies, took action last week against websites that sell potentially dangerous, unapproved prescription drugs to U.S. As previously reported, the FDA is working on a system that will help to identify and trace dangerous drugs that are counterfeit, stolen or tainted throughout the whole supply chain. This month, the WHO has published a proposal for the revision of the supplementary guidelines on GMP: Validation, namely Appendix 7 – non-sterile process validation.
The European Commission has published the final version of Chapter 6 Quality Control of the EU Guidelines for Good Manufacturing Practice for Medicinal Products for Human and Veterinary Use on April 3, 2014.
The EMA has published the final version of the long awaited Guideline on Process Validation “Guideline on process validation for finished products – information and data to be provided in regulatory submissions” on February 24, 2014. The FDA has published a Draft Guideline for Industry entitled Analytical Procedures and Methods Validation for Drugs and Biologics. The FDA initiates the Secure Supply Chain Pilot Program to enhance the security of imported drugs. The CFDA has announced the adoption of the draft amendment to the Regulations for the Supervision and Administration of Medical Devices at the executive meeting of the State Council on February 12, 2014. As announced by the Swiss Regulatory Authority Swissmedic, a Memorandum of Understanding in the area of therapeutic products was signed with the Korean Ministry for Food and Drug Safety (MFDS). Shortly after the FDA notified Ranbaxy Laboratories, Ltd., that it is prohibited from manufacturing and distributing active pharmaceutical ingredients (APIs) from its facility in Toansa, India, for FDA-regulated drug products due to particularly serious GMP deficiencies, health agencies in Europe are evaluating the FDA inspection findings to assess if these deviations from GMP have any implication on medicines on the European market. The Health Ministry of India has constituted a sub-committee to prepare guidelines regulating the transportation of drugs in the country.
Early this month, the China Food and Drug Administration (CFDA) issued an announcement on the implementation of the Good Manufacturing Practice for Drugs (2010 Revision) for sterile pharmaceutical products.
According to pharmabiz, the government of India is planning a revision of its GMP guidelines – Schedule M – and considers making them on par with the WHO-GMP standards. The International Conference on Harmonisation (ICH) Steering Committee (SC) and its Expert Working Groups (EWGs) published the results of their last meeting in Osaka: ICH Reviews Future ICH Topics and Its Organisation Towards Increased Engagement Globally. Memes, in the way we recognize them, are a popular Internet trend in which an image is paired with a clever phrase to create a relatable or funny situation. Unfortunately, some marketers are overlooking memes as a great way to integrate popular Internet humor into their campaigns. Consider the following websites that have taken advantage of the popular macro meme Foul Bachelor Frog, which depicts a frog that reveals all of the sketchy, unsanitary secrets of bachelor life. All three found relevant, already-made examples — and, in the case of Zolo, made their own to complement existing ones.
Twitter memes are among the easiest to get on board with and also among the easiest to benefit from. Physical memes usually are a certain body movement or gesture done in unique, impressive, or humorous locations. Before creating your own meme-inspired marketing campaign, it is important to consider your audience. Instead of a series of heartwarming stories (no doubt their intention), people started playing promotion hardball. Some companies are realizing that the popularity and familiarity of memes can be used for their benefit outside of the Internet.
It’s important to consider intellectual property law before you embark on your meme mashups. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. This page is a supplement to the SaaS Metrics 2.0 blog post that provides a comprehensive study of the key metrics to understand and optimize a SaaS business. Here, we have found ten companies that have taken a viral marketing campaign and, because of their excellent implementation, have created major buzz and major bucks. The public’s attention was hooked, and people started wondering what was going to happen on April 1. Blendtec founder Tom Dickson said the campaign took off instantly and has had a great impact in Blendtec’s sales.
The items sold during Freyer’s All My Life for Sale project are now featured at the Museum of Modern Art in New York and the University of Iowa Museum of Art, among others.

He never really counted on the possibility of anyone wanting to buy pixels, but he went ahead thinking he had nothing to lose.
When fans clicked on the site, they were redirected to a page that featured a District Attorney Election promotional poster for a known character from the Batman Universe named Harvey Dent. The full image was eventually exposed to reveal Heath Ledger in all his creepy glory as The Joker. One trick of the trade when you decide to use list as a viral marketing campaign: Make sure your content has a wide mass appeal. An unlikely, albeit successful viral marketing campaign strategy considered by many as one of the well-executed viral marketing examples. Before you start generating that buzz, however, make sure you define your viral strategy first. The Starbucks marketing strategy was implemented in a subtle yet highly effective way that has influenced other up and coming companies. The report was developed during a Member State Meeting on SSFFC in October 2014 in Geneva, Switzerland.
Food and Drug Administration (FDA) has published their yearly list of new and revised draft guidances CDER is planning to publish in 2015.
Food and Drug Administration (FDA) issued five draft documents related to drug compounding and repackaging to help entities in complying with important health provisions.
The EMA has published a revised version of the guideline "Guideline on similar biological medicinal products".
The report has been presented in a revised format, following comments from a stakeholder focus group. Delaying, refusing, denying – FDA inspectors often see themselves confronted with cooperation problems. Representatives from forensic and customs laboratories, national medicines and food authorities, enforcement groups and the European Commission were invited to shed light on the problem of falsification of medicines.
According to the EC this became necessary due to changes in various Annexes of the GMP Guide. FDA and the EMA (European Medicines Agency) announced the launch of a joint initiative to share information on inspections of bioequivalence studies submitted in support of generic drug approvals. The familiarity of the meme creates the blueprint of laughter; people know to expect a laugh.
The McDonald’s Twitter fiasco of last year is a great example of a meme campaign gone in the wrong direction.
For instance, there have been a slew of companies recently using meme-related images in outdoor advertising, mainly highway billboards. He reportedly gets about 200,000 visits on his site daily, earning thousands of bucks for those Google Adsense ads he’s got running on his website. Well, Tew has since earned a fortune and his success story has inspired many others to follow suit. Clicking on the page sent fans to another page with another promotional poster of a mocking Harvey Dent. It would also help to check out more viral marketing examples to really get the feel of how the system works.
The draft documents apply to outsourcing facilities, federal facilities, pharmacies and physicians. The regulation was issued on 25 November 2014 in the Official Journal of the European Union and has entered into force on 15 December 2014. They became popular because one person saw the promise of a better social standing with the new pants and because suppliers saw the promise of increased profits. You can upload your own image, or take advantage of the incredibly popular memes and get in on the fad. Now, the image is defaced and the users were asked to enter their email address so they could be given a code that would reveal a few pixels of the hidden image. That makes the campaign very easy to be incorporated into the marketing plan and can be just as effective as video or other promotional media.
Not only the new principles of ICH Q8, Q9, Q10 and Q11 constituted a new regulatory environment but also a continuous updating of Chapters of Part I of the EU GMP Guide or Annex 11 (computerised systems). Memes mark the rise and fall of all of the fashions and trends in the history of the world. Simply pay attention to what you are putting out there, spend a little time on the Internet, and creative things are bound to happen. The figures are phenomenal for a viral marketing campaign sans budget and expensive media blitzes. Another important document to be mentioned in connection with the new Annex 15 is the EMA guidance on process validation. Videos are easy to upload for free onto YouTube, which makes them incredibly shareable on social media sites.
People send the linked videos to co-workers if there is one about their profession, or friends if it is about a shared hobby.

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