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Market research - small business encyclopedia, The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past. Wish Digital is a full service digital agency, website development, search, content, social media & email marketing, serving the UK. Services: Digital Strategy, UX Design, Web Development, CMS Websites, Ecommerce Websites, SEO, PPC, Email Marketing, Social Media Marketing, Content Marketing.
Segmentation is considered to be one of the most important components of a successful email marketing campaign. In order to achieve that, they divide their market into segments with the help of our world class segmentation filtering tool. That’s what Generation Y did to one of its customers, one of the most respectable online pharmacies in Greece and Austria, and, in this case, we will see how this has influenced their email campaigns’ results. What the interactive agency decided to do, along with its customer, was to run two different email marketing campaigns.
The purpose of the first campaign was to promote the most clicked and bought products of the store, but always according to the subscribers’ needs and behavior. The second campaign was designed to promote the most expensive products of the store, the ones that were a lot above the price average of the store.
The client wanted to test if and how, effective segmentation could influence the transactions and significantly increase them in both high or low margin products.

The results of the two campaigns were impressive and support the fact that Segmentation is an important key factor when it comes to the strategy and implementation of a targeted email marketing campaign. Here’s also a quick look on how you can use our List Segmentation feature to create super targeted campaigns, with criteria that no other service worldwide offers!
Wallpaper that displayed are from unknown origin, and we do not intend to infringe any legitimate intellectual, artistic rights or copyright. The reason is quite simple: Companies want to promote and sell each one of their products to people who are more likely to buy them, according to past purchasing behaviour or demographics. As a result, they create their best buyer persona for each product and it is easier for them to plan and execute a more targeted and effective, at the same time, email campaign.
Generation Y is an International Interactive Agency operating in Romania, Cyprus, Greece, UK, Dubai, US?, Market Leader in E-Commerce (B2B and B2C) and Custom Web Applications. The agency developed a segmentation strategy for its customer, segmenting the mailing list by interest and demographics, effectively utilizing all tools provided by Moosend. By implementing Moosend’s API into the client’s website, they were able to observe the preferences of most visitors and buyers (links mostly clicked, campaigns mostly opened etc). Again, behavioral data were used, thanks to Moosend API, to adjust the featured products to the subscribers tastes and needs. If you are the legitimate owner of the one of the content we display the wallpaper, and do not want us to show, then please contact us and we will immediately take any action is needed either remove the wallpaper or maybe you can give time to maturity it will limit our wallpaper content view.

By targeting the right group of buyers, they increased open rates, click through rates and of course conversion rate for the customer. All of the content we display the wallpapers are free to download and therefore we do not acquire good financial gains at all or any of the content of each wallpaper. The first campaign brought a conversion rate of 7,15%, from 0,66% that was the average rate before the segmentation.
The conversion rate of the second email campaign, despite the pricing policies, reached a 5,45%. Generation Y, along with its customer, clearly proved that effective segmentation worked for both low and high margin products, reaching an increase of 14900% in transactions and 9351% in revenues!
To go a step back, it all started by an average open rate of 64% with the rest of the data following to be also insanely increased (see table).

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