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UPDATE: A new 2015 Version of the Marketing Technology Landscape Supergraphic is now available. Its purpose is to illustrate how incredibly diverse and vibrant the marketing technology ecosystem is. Many companies could make a case for being in multiple categories, but in the interest of diversity, there are few duplicate entries. Three notes: First, my own company, ion interactive, is included in the graphic in the landing pages circle (which is part of the testing and optimization sphere, which is part of the broader web site constellation). Great infographic, some estimate that Marketing in the next decade will be bigger spender on Technology that IT groups within companies. According to our knowledge we define that the marketing automation as, It is the Software solution that designed to simplify the online processes by repeatation of tasks.Can u briefly explain about technologification.
Thank you for the monumental piece of work, which you thankfully just had to update this year!
A labour of love, no doubt, buddy media and radian6 are now merged to be the Salesforce Marketing Cloud. I have been following your infographic for a while now and this the IInd update I am looking at. Hi Mark – Where is Epsilon in this Landscape – I wanted to explore them as a potential player in the marketing suite for my company? Couldn’t agree more with the sentiment that strategy (and for that matter people and culture) trump tools. You have done an amazing job in putting this together, I took on the task recently in our company to undergo a complete market analysis and I will be using this as a boost in the right direction. I think our company fits in on this to date, we have been laying low up until now, but we are rapidly growing and find that nobody meets the demand of the market quite like us! Thank you again for the valuable insight into the market, please feel free to reach out to me I would love to chat about this topic with you! Hi Scott, do you have an updated 2013 version of the Marketing Technology Landscape you did back in Sept 2012? This is such a great overview of the marketing landscape, I’m wondering if anyone (or you Scott) have come across one for the IT Landscape in general?
Providing web strategy consulting, project management, technical account management, strategic partner management, and social media marketing to clients all over California and beyond, including Santa Cruz, Scotts Valley, Capitola, Soquel, Aptos, Watsonville, Monterey, Pacific Grove, Carmel, Los Gatos, Campbell, San Jose, Cupertino, Sunnyvale, Saratoga, Santa Clara, Palo Alto, Los Altos, Silicon Valley, the entire San Francisco bay area, and beyond. The popularity of mobile marketing devices has been exploding over the past decade, and especially over the past five years since the release of the first iPhone. In case you didn’t know, in just two years the volume of web traffic from mobile devices has risen 192%. So what does all of this mean and how can you apply it to your own Mobile Marketing Strategy? We talk to direct mail firms, publishers and even online direct response marketers who are feeling serious trepidation about the vast unknown universe of mobile marketing. Direct marketers who know nothing about mobile marketing already know more about it than they think. Direct mail firms, for example, could set up automated text back to mobile callers, thanking them for calling, or even giving them a specific mobile offer. My point here is simple: Of all the people in the marketing world, direct marketers have the most to gain from the mobile marketing explosion. Lee Goff is widely recognized for building a well renowned, globally-recognized Internet strategy and fulfillment company from the ground up. Because of Paul’s limited budget and skill sets, he is not going to see very fast results.

Paul’s finest internet marketing method may be solo ads, accompanied by 1 to 2 article per day.
Paul will have his initial online marketing success by offering inexpensive products several times. This entry was posted in Small Business and tagged Why Online marketing Doesn't Work For Everybody - Part 2. It includes over 350 different companies, from small start-ups to Fortune 500 giants, across 45 different categories, from agile management to video marketing. Under constraints of time and space, there are many companies and categories that weren’t included and that no doubt deserve to be. As a result, for instance, you could implement analytics solutions from Chartbeat, Clicktale, ClearSaleing, and Compete with almost no overlap in functionality.
Second, the inspiration for this came from the wonderful LUMAscapes produced by LUMA Partners. I’m confident that in the long run the profession will get over the learning curve of mastering these many technological tools necessary for Marketing.
However, I am thinking about some options to make this more systematic and database-driven in the future.
Almost frightening to see all the logos and equally frightening to realize how many I know or use! Without eZ in there you are missing the largest commercial open source web content management development platform. Much appreciated and yes this piece of work will be shared and rightly credited to you as your expertise and altruism deserves to be known on both sides of the pond! It certainly demonstrates just how many tools and applications there are out there to choose from; a choice that can be quite overwhelming! Nice work and don’t mean to be negative but there are tools and then there is strategy. Local business can’t get straight another piece to the puzzle, which is why we are building this automated system to manage everything in one place, with one entry. Read my blog post about reviewing a client’s online presence during an initial strategy meeting. I also publish Santa Cruz Tech Beat , the go-to source for all things tech in Santa Cruz, CA and the entire Monterey Bay Central Coast region. This process has been escalating at an unbelievable rate, with the latest trend being associated with tablets. Also, 1 in 5 smartphones can scan barcodes and 1 in 8 users compare prices while in a store, while QR code scans increased a whopping 300% from 2010 to 2011.
Because of these fairly mind-blowing statistics, many in the traditional marketing world are, frankly, feeling some fear. They see the marketing world turning to mobile and not returning to more traditional direct response methods of marketing. Same Concepts: Traditional direct marketers understand the basic concepts of mobile marketing. Targeted Focus: Mobile works because it is hyper-targeted, location-based, focused on reaching the correct group of people. Same Goals: The goal of a mobile marketing campaign is a phone call or a text message—in other words, a response. His company has managed Fiji’s entire Internet marketing strategy, and Lee is even the Chief Web Officer for Jay Conrad Levinson and Guerrilla Marketing!
He does not have the capability today to concentrate on building long-term relationships with his internet marketing consumers.

His lack of developing relationships with consumers will shackle him from higher end products.
He ought to consider using Facebook Planner or an additional software to distribute his articles. He will send about 2-3 offers weekly, because he has no long-term relationships to be stressed over.
Yes, offered Paul stays within his skill set and reinvests his profits into more quality traffic sources and starts to eventually focus on building relationships with quality of products. The labels in our industry are in flux, as are many of the companies themselves, which are constantly adding new features, acquiring new products, and pivoting to new positions. Where I go broad, they go deep, with several amazing and thorough diagrams of subindustries within marketing. Possibly a solution to make it more comprehensive (and easy to update when I realize I left someone important out!). But I find it fascinating to get a glimpse of the breadth and depth of marketing software out there. Unfortunately, many marketers out there view mobile marketing as more of a challenge than an opportunity. Perhaps the most interesting statistic when it comes to advertising is that merely mentioning a physical location in your mobile ads and search results can increase click-through rates by almost 200%! But, our message is simple: Rather than being afraid of mobile, marketers should view mobile as an opportunity, not a challenge. It is marketers that are concerned with branding, public relations or merely driving web traffic that ought to be concerned. Mobile succeeds because it can focus on people most likely to buy and then measure results. Online marketers should create a mobile website and optimize their landing pages for mobile search. On top of that, his company is also a leading innovator, having received numerous awards and recognition including Innovator of the Year from Infusionsoft (the world’s leading software automation company).
Paul currently tryings a day job and is able to set aside four hours per day for his online business. With a lower ad budget, Paul’s on-line business subscribers will typically be of a lower quality.
He may even want to consider using Short article Home builder because he does not like to write. Please, take a look to Equifax value proposition, it could fit in some categories (analytics for sure).
Here’s the key take-home message I want to leave you today: marketers need to start riding the mobile wave by implementing a strong Mobile Marketing Strategy. Perhaps the most stunning statistic is this: 70 percent of mobile searches lead to action within one hour. You share the same desire to measure and demonstrate success and to target focused and highly selected groups.
This is the second part of a four part series to enlighten you and give you a path to online marketing success!

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