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01.02.2014
Your website will be custom-designed and fully functional so that you can begin attracting customers immediately. Pinellas Website Design can custom design a website to suit any business, whether you need one page or multiple pages. See what our clients have to say about our expertise in all of these services (testimonials is on the right side of this page).
A website with an appealing design is good, but a website that goes to work for you is even better. You have a website, you like how it looks, and you like what it does, but how do you get your potential customers to find it? When needing a Web Designer in the future, there is no other company I would rather work with.
August 28, 2013 By Jesse Butler Leave a Comment Local search engine optimization (SEO) for your small business website is a must if your business is going to attract new customers or clients. People no longer search thru the old-fashioned Yellow Pages or local newspapers when they are in the hunt for a service or product However, each week millions of prospective customers DO go to search engines, and 85% of those folks NEVER go past the first pages of Google, Yahoo and Bing.
So ask yourself this question: If you are not on the first page of local search engine rankings for keywords you know people are looking for, who is? At TJB Web Media, we are experts on local SEO for small & medium sized businesses, and we understand exactly what needs to be done to get any small business website targeted traffic. Fact is, using our expert local SEO services we ranked this church rank in the top 5 for hundreds of competitive key phrases! Now if TJB WebMedia can do this, think about what we can do for your NJ  small business website, which competes for much less competitive keywords in your local area? Getting started with local small business search engine marketing through TJB WebMedia is a snap. For more details about how you can help your small business with local search engine optimization services, contact us here.
This article is a review of a model proposed by me and Avinash Kaushik in a two-part paper we wrote for the Search Engine Marketing Journal on 2009 and 2010. Below I propose a Web Analytics Process framework that shows the steps and the flow that should be present when implementing Web Analytics in organizations. The objective of Web Analytics is to first and foremost improve the experience of online customers, it is not a technology to produce reports; it is a virtuous cycle for website optimization.
This is the first step on any website optimization initiative, you must understand your goals in order to improve your website. As we can see in the Web Analytics Process proposed above, the objectives are absolutely necessary in order to start the process, only after they are defined we can proceed to build the Key Performance Indicators. In order to measure goal achievement, the marketer should create Key Performance Indicators (KPIs) to understand whether the website is going up or down. And good works of art are rare, you have just a few truly touching works of art per museum; and not every work of art touches the same people. Un-complex: decisions in companies are made by people in several departments with different backgrounds. Relevant: as we mention above, each company has its unique objectives, therefore they should also have their own set of KPIs to measure improvement. Timely: great metrics must be provided promptly so that decision makers can make timely decisions. Following the definition of the website objectives and the metrics that will be used to measure them, we will be in a much better condition to collect the data that will be needed. I will not go into data collection methods (Web Logs, JavaScript Tagging, Web Beacons and Packet Sniffing) as this has been extensively documented. Following I provide a few ideas that can help on the conversion of data into insights, an essential step when optimizing any website.
In the same way that a 100m freestyle swimmer won't compare his time to a 100m sprint runner, a website can't compare itself to different websites.
There is no absolute truth when it comes to engagement, a high number of pageviews can be a good sign (for a content website), a bad sign (for support websites) or no sign at all (for Flash and AJAX websites). Bounce rates measure the quality of traffic you are attracting, if visitors are not interacting with your site at all, you are doing something wrong: either attracting the wrong audience or not leaving up to you promises. Keywords driving traffic to your site tell a lot about your visitor’s intent, the visitors are telling why they are coming to the website, and keywords with high bounce rates show where the intent is not met.
Internal site search tells you exactly what visitors want from you, so look for which searches provide engaging results (look at 'time on site after search' metric), and which search results are driving them away (look at '% search exits'). Data Visualization is like a car's windshield wiper on the rain, it enables the driver to see more clearly.
To a discover of immediate insights for implementation such as website bugs or pages that do not convert for an obvious reason. To a hypotheses regarding a low converting customer touch point - this will lead to a split test.
To an understanding of a data collection failure - either important data can be missing or inaccurate.


In the spirit of the African proverb above, it is very unwise to change a website completely without first trying with the tip of your fingers.
The web analyst must try endlessly and learn to be wrong quickly, learn to test everything and understand that the customer should choose, not the designer or the website manager. Testing is not limited to landing pages: It should be implemented across the website, wherever visitors are abandoning the website and wherever the website is leaving money on the table. Try your tool (and your skills) with a small experiment in a page that does not require the CEO approval to change. Measure multiple goals: while you improve primary conversions you might be decreasing registrations or newsletter signups which might have a negative impact in the long run. Test for different segments: as I have described on Test Segmentation for Higher Conversion Rates, segments such as GEO location and operating systems (Hi, I am a Mac, and I am a PC) can have completely different behaviors, so the tests should also be segmented in order to understand those differences.
Get C level support: this will be essential if you come to a point where organization priorities must be set and resources allocated. Start small: as I mentioned above, starting small helps setting the expectations, people understand the tools and what is required from them.
Be friendly: being a nice person and smiling always help you getting things done, that's the way human nature works. The big question is: how can a website manager convince surfers to buy a product or read an article? Submitted by Daniel Waisberg on March 2011 - Opinions expressed in the article are those of the author and not necessarily those of Online Behavior or its Owners.
Note that the ideas described in the article are those of the author only, and not Google's official statements. Online Behavior discusses online marketing measurement & marketing optimization techniques, tactics, and strategies to help website managers and analysts to understand and optimize websites. Web presence optimization is the practice of optimizing and promoting your online brand for better visibility, awareness, and recognition through many channels. At the Web Presence Group, we offer the skills and resources to evolve your brand’s web presence to the next level.
Unlike SEO and search marketing that center on optimizing a website for better visibility, web presence optimization goes beyond these traditional means.
Complete the form to your right and receive a free audit of your brand’s web presence, and discover what our optimization experts can do for your company. A major aspect of web presence optimization is to help your brand adapt to these significant changes in search engine optimization.
At the Web Presence Group, we develop unique web presence management programs based on a number of different services. The underlying focus of web presence optimization is to establish a credible, trustworthy, and visible web presence. Visit our website gallery to sample the variety of our designs, or view our website packages, starting at $199.
You can either choose a website package or you can request a quote by telling us what you want on your site. After you pay the fee, we'll go through a design process similar to our logo design process, where you will be able to view at least two custom designs for your website and make revisions. At Pinellas Website Design, we don't just design a website for you, we design your website, capturing the essence of who you are as a company. Successful search engine optimization ensures your site is in the right place at the right time. Luckily our company was fortunate enough to find the perfect designers at Pinellas Website Design. The website not only turned out beautifully but has assisted to improve our clientele and boost our business sales.
It’s the process of local small business marketing whereby you get your small business web site pages to rank high up in local search engine results of Google, Bing and Yahoo. You see why it’s so important to have great local SEO for your small business website? Those are your competitors, and based on what we just mentioned about how customers search for products and service on the web, you are literally losing tons of money by NOT competing in the local search engine rankings.
Unlike other SEO companies who charge  prohibitive prices for SEO packages, we offer affordable small business SEO services that fits your budget. The process proposed above will enable companies to create a powerful data-driven culture, to measure customer interaction with the website, to segment visitors and understand how each group behave, to analyze campaign Return On Investment (ROI), and to optimize the website in order to increase profitability. The answer to the following question is critical in defining a website’s goals: why does your website exist? For some, the objective will be to increase pages viewed in order to sell more advertising (media sites); for others, the objective will be to decrease pages viewed because they want their visitors to find answers (support sites). It is also very important to constantly revisit the goals in the light of website analyses and optimization to fine tune them. If the web analyst is the only person that understands the KPIs, it is unlikely that decision makers across the company will use them.


Even excellent KPIs are useless if it takes a month to get information when your industry changes every week.
You can find an explanation of each of the main four data collection methods currently used on Part I of the article I wrote with Avinash. The best way to proceed is to trend your metrics over time, to understand if the website is improving or not, like a swimmer is constantly struggling to break his own record. You can chose from an endless pool of graphs and tools to visualize numbers; if you like to read numbers, good for you, but don't assume everyone does, in the majority of cases people just hate numbers. When we test, we lower the risk of a loss in revenue due to a poor new design and we bring science to the decision making process in the organization.
Experimenting and testing empowers an idea democracy, meaning that ideas can be created by anyone in the organization, and the customers (the market) will choose the best one; the winner is scientifically clear.
It is used for situations where you are almost getting what you want (the sea) and then you lose it. Daniel is a frequent speaker on industry events and the author of Google Analytics Integrations book (Wiley, 2015). While many businesses focus on one particular aspect of web marketing, embracing web presence optimization brings together various channels in one cohesive approach. Together, these pillars can help to generate more leads, build reputation, and grow your business in a more fluid and comprehensive approach. Unlike traditional forms of SEO and web marketing, web presence optimization is the combined synergy of all online marketing channels and digital touch points that impact brand visibility and awareness.
In essence, optimizing a brand’s web presence centers on building meaningful connections that promote sustainable social relationships and lasting exposure in the search engine results.
Or get a jumpstart to your efforts by taking a look at our Web Presence Optimization Strategy Guide, complete with actionable strategies, insights, tips, and resources on how to cultivate a web presence optimization strategy for your business. In creating an effective web presence optimization strategy, we take the time to learn about your company’s business model, its primary capabilities and unique selling propositions, and its overall target market. We seek to maximize your company’s exposure in the search engine results and through the most relevant social media platforms. You can also learn more about our Internet marketing manager, Tyler Tafelsky, by visiting his Google+ page.
You see, we not only create awesome small business website designs, but also free basic local SEO so your site will not be hidden from potential customers. For some, the objective will be to buy as fast as possible (increase revenues); for others, the objective will be to sell only if the product fits the needs of the customer (decrease products returns).
Sometimes it makes you happy and sometimes it makes you sad; but it should never leave you untouched, because if that is the case you are not using the right KPIs.
It could be that the pages these visitors are landing on don’t have the right calls to action. Maybe your search is badly configured and they get 0 results for an important product search?
But the most interesting outcome about experimenting is not the final result; it is the learning experience about the customer, a chance to understand what they like and dislike, which ultimately will lead to more or less conversions. Once you are familiar with your tool, try a test in an important page but for a small (or less profitable) segment. A Web Analyst that overcomes all previous steps successfully and then gets stuck on the implementation of insights is dying on the beach. Customers should tell us what to do, not consultants, friends or feelings; data and online surveys are the place to look for customers’ needs. This research and immersion helps us devise powerful strategies that will offer a lasting impact on your brand image. Web Presence Group is a website optimization company with ability to advance your brand’s web presence on the Internet. High local search engine ranking means you will get more traffic to your small business web site.
This local search engine optimization service includes submissions Yahoo, Google, Bing, Ask, and meta name optimization for all current pages.
Our company provides web presence optimization solutions that influence traffic beyond the initial click.
In fact, a local search engine optimized small business site is the KEY factor for how small businesses can grow their business. Go ahead, Try it on your own computer or smart phone, and you will see this site right up near the top for this search engine result.



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