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LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, asi como para ofrecer publicidad relevante. La Prevision de Ventas: Parte del potencial de ventas que se puede cubrir con la produccion de la empresa.
El analisis del Punto de Equilibrio: Numero minimo de unidades vendidas que le permiten a la empresa cubrir sus costos fijos. Voice Search Is Exploding: How This Changes Your Digital, Content And Social Media Marketing Strategies.
Keyword searching is decreasing so sites optimized to keywords will see a decrease in traffic and engagement. Search these common questions using voice search and see how the current answers are written. Create website and social media content that directly answers those questions in simple clear sentences. Social media marketing benefits to voice search optimization: Voice search optimized content will draw more engagement because you will be providing answers addressing your target audience’s most common questions.
Business benefits to voice search optimization: Adjusting to natural language search helps you think more like a consumer and less like a marketer.
Over time the better you get at answering natural language questions the better your results. Live Streaming Video has been in the news since the Meerkat app was launched Spring 2015 at SXSW followed by Periscope a week later. The newly released apps and services are designed for mobile phone use and Pew Research reports that Smartphone use has increased dramatically. Despite this enormous grown, these social apps are sill very new and the user base is small compared to established social networks. After years of declining viewership (ratings) the broadcast TV industry has learned the value of live video programming combined with social commenting.
Bloggers like Copyblogger recently turned their comments back on after years of having them turned off upon realizing the value of real-time content consumption and feedback in community. Even with the smaller user base creating content in these new social media apps will attract new audiences because the room is simply not over crowed like mature social channels..
Live video is the best way to date to bring the full power of personal sales to social media. Of course one last consideration before you hop on one of these live streaming channels and start broadcasting it to consider the legal aspects. Perhaps now is the time to start experimenting with live video as a strategic addition to your social media strategy.
Celebrity Bowl: More Marketers Than Ever Turn To Celebrity For Super Bowl Ads, But That’s Not The Whole Story. Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
A group of roughly 140 Android developers under the coordination of an organization called the Application Developers Alliance is appealing to the European Commission not to take any action that could diminish Google’s control over the OS and contribute to Android fragmentation. Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom.
New feature — the first of its kind, the company says — gives social marketers the info they need to respond to specific emojis in posts about their brands.
Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. Learn how to make sense of the current marketing technology landscape with this supergraphic of martech vendors.
No siempre es posible cubrir todo lo que el mercado demanda, incluso en muchos casos el intentarlo no es ni siquiera aconsejable desde el punto de vista de obtener el maximo beneficio.
Voice search sifts behavior from typing in key words or phrases to finding something by asking questions. With the growth of voice search, which uses natural language, there is increase in questions as part of the search phrasing.

Use Siri, Google Voice, Cortana, Alexis to see what is currently appearing as the top results. Here remember the “who,” “what,” “where” and “how.” Provide clear and direct answers but fill out the information around the direct answers. If you are a business with a physical address you should consider a new element to potential customer questions. A focus on discovering and answering your target’s questions leads to more valuable and relevant social content that will drive awareness views and shares. This improved understanding of what your customers are currently seeking can lead to new product and service ideas to improve your business offering.
Bill Slawski from Go Fish Digital says that sites frequently selected and ranked highly can be deemed more authoritative and thus appear in more top results and drive more traffic. If you start adjusting strategies now you could benefit from a competitive advantage over your slower competitors. Then in late summer 2015 we were introduced to Blab and, not to be left out of the video steaming movement, Facebook has launched Facebook Live to all users in Spring 2016.
Yet I see real opportunity in using live video to supplement current social strategy to boost engagement, build awareness, and, yes, drive conversion. User base demographics are also probably different from your current social media channels.
Live streaming content is getting preference over other content – it could help you stand out in the content arms race.
Meerkat was first highly integrated with Twitter, until Twitter cut off many of the features in favor of Periscope. Periscope is also about the broadcast of the individual, but close integration with Twitter is a bonus such as Periscope streams being able to be viewed live in a person’s Twitter stream.
Similar to Google Hangouts, Blab brings in up to four broadcasters at a time with participants able to come and go as they please.
It offers brands the ability to measure the incremental impact of digital media on in-store sales at the SKU level.
Columnist Barbara Starr explores how Google might be using trust as a signal when displaying search results.
Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. Consulta nuestras Condiciones de uso y nuestra Politica de privacidad para mas informacion.
Consulta nuestra Politica de privacidad y nuestras Condiciones de uso para mas informacion. Por supuesto, esta incluido dentro del potencial del mercado y es menor, a lo sumo, como aquel. Se considera mas importante la primera que consiste en preguntar al publico sobre nombres de productos o marcas. Hay muchas formas de distribuir el producto a los consumidores, debiendo conocer los metodos de distribucion que estan en crecimiento o en descenso y sus ventajas y desventajas.
This goes beyond long tail search strategies where marketers have combined multiple search terms to narrow results on smaller niche audiences. In fact, Search Engine Watch reports the use of search queries starting with “who,” “what,” “where” and “how” has increased by 61% year over year. Search comments on ratings and industry appropriate review sites such as Yelp, Trip Advisor or even Amazon.
This will help you identify current competition and provide a guideline for how to structure your own answers. Here people may be asking questions based on geo-location such as “where is the nearest BBQ place?,” “where can I get an iPhone charger?”, Who has the closest free wi-fi?” Make sure your business is listed with physical locations in Google+ Local and other geo-location social media sites like Yelp, Foursquare and Facebook.
If marketers want their products to be found they should start to consider new strategies that emphasize natural language over keywords. From product demonstration to sharing valuable content and answering questions, live video speeds up the the know, like and trust process and can quicken time to conversion. You have to deliver value first, but seeing and interacting live with a real person is powerful.

The latest Periscope Stats report 10 million users, 2 million daily users, and 100 million broadcasts as of January 2016.
This newer entrant has grown quickly because of its ease of use and slightly different interface. The big news here is that now any of the over 1.5 billion Facebook users can share a live video stream as easily as making a status update. A number of companies, including Google, are now measuring store visits after exposure to digital ads. Click To Tweet Businesses can benefit from understanding how this shift will disrupt current search (SEO), content marketing and social media marketing strategies. Long tail was in response to people using longer search phrases looking for more specific products and services. Respond to more natural language questions with more natural language answers – the way you would answer someone in person.
Also don’t forget to create content based on variations of the same questions such as how to fix, “how do I fix ____?,” “how do I stop ___?”, or who can fix ____?, “what do I do if ___?” Don’t forget all content that can be searched including blogs and press releases.
Live combined with social media means we are participating in consumption of content within community. Plus, participating in live video is interesting new content that will also help drive awareness in your existing crowded social media channels with dwindling organic reach.
Kim Garnst has attributed 17,000 opt-ins directly from Periscope in 9 months adding multiple 6 figures to her business. Research has indicated that the impact of communication is determined 7% by words, 38% by voice, and 55% by nonverbal communication. Facebook Live user stats are too early to report, but they are starting with the largest bucket of current users.
Es fundamental conocer los logros y los defectos que segun la opinion del publico tenga el producto.
Aparte de la frecuencia de compra se debe analizar si la decision de compra se realiza espontaneamente en el lugar de compra, o si por el contrario la decision de compra es anterior.
Survey front line employees and sales people about most common questions and analyze your own social media accounts for common questions.
The Salesforce blog explains Instagram reached 10 million users in one year while Periscope grew much faster. Some people can’t resist tuning in for fear of missing out and crave the community and direct interaction live video offers.
If you are not using video you could be missing out on up to 93% of communication effectiveness!
Facebook does report that users are 10 times more likely to comment on a live video than on a normal one. Ademas, hay que buscar los atributos que son mas importantes para el publico y estudiar la manera en como nuestra empresa los afronta en comparacion con la competencia. Aun en este caso, hay que estudiar el canal apropiado, el tipo y numero de intermediarios, su distribucion geografica, su tamano, la posicion del producto en el punto de venta, el metodo de venta, etc. Facebook Live sends followers a notification when you are live and places your video in your newsfeed. Click To Tweet Live video allows you to adjust your message on the fly based on number of people coming and going, hearts you are receiving, and questions being asked.
Right now these notices are guaranteed to reach your audience driving up your organic reach. Hay que evaluar los diferentes canales y sus tendencias , la zona geografica, el metodo de venta, el personal de venta, etc.

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