What is mobile marketing and advertising vocabulary,free download video editing for windows 8,whats the best video editing software for windows 7 - 2016 Feature

19.01.2016
With the shortlist announced, the countdown to our 2015 Effective Mobile Marketing Awards has begun.
Today, we’ll be focusing on the finalists for Most Effective Tablet Advertising Campaign. To reach a digital-savvy target audience, which were identified as 62 per cent more likely to access the internet through a tablet than average, Ford partnered with Mindshare and the Metro to create WARP. For the release of Transformers: Age of Extinction, Paramount Pictures ran a campaign featuring a video trailer and interactive animation in six markets.
Widespace created a custom tablet format for jewellery brand Pandora, showcasing multiple products on a carousel that the user could navigate by swiping.
At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits.
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news. McReynolds and the Utah SEO specialists at Fusion360 believe every company in every state has a story to tell — one that can affect brand perception and sales. 2012 is increasingly looking promising as the year for mobile phone advertising and marketing. According to a recent report by Marin Software, a US based search-management software company, mobile devices are expected to account for 25% of Google’s paid search ad clicks by the end of 2012 , up from just 5% at the beginning of 2011. That’s a very big increase, which explains why Google is focusing on its mobile platform ahead of every thing else that it is currently doing. It seems that mobile ads are getting much higher click-through rates than tablets or desktop computers, which is a little surprising since many commentators of mobile expressed the general concern that mobile users aren’t likely to want mobile advertising plastered all over their tiny mobile screens.
Marin says people actually click on search ads on their smartphones and tablets far more than they do on their desktop or laptop computers. But Marin’s data, taken from 1,500 advertisers who spend $3.5 billion annually using Marin’s software, shows that click-through rates on search ads are 31% on tablets and 72% higher on smartphones. There is a less attractive possibility for advertisers: The ads are such a large part of the screen that people are clicking on them by accident, though presumably people would learn fairly quickly how to avoid that.


What’s more, conversion rates–the percentage of people who take a desired action such as a buying a product or installing an app–are lower than on computers. The low conversion rates reported by Marin however, in my opinion, comes down to two main factors, neither of which has any relevance to actual low rates of conversion of mobile users, per se.
Several research studies have demonstrated very high bounce rates of mobile traffic because a mobile user’s experience on a classic website is just too frustrating, causing mobile traffic to leave for another site. The second challenge and reason for the low conversion rates reported in the Marin study is to do with tracking. A lot of mobile users are using their phone to find goods and services locally for example and then making an offline purchase, which is not trackable.
Mobile phone advertising and marketing has a very promising future for the simple reason that it is the most effective medium on which to reach people. From a business perspective, ROI on mobile phone advertising and marketing will far exceed desktop, if only for the simple reason that their customers will always have a mobile phone on them and are therefore reachable any time of the day. However, there is another very compelling reason to advocate mobile phone advertising and marketing and that is, as was reported in the Marin report, that there is far less distraction on a mobile phone screen compared to a desktop. If you are a local business that requires help with setting up a successful mobile advertising and marketing campaign and want to get a good return on a mobile marketing campaign, call us today and speak with one of our mobile marketing analysts as we’d be happy to help. If you enjoyed reading this article on mobile phone advertising and marketing, click on the Share button below, like the page and share it with other so that we may spread the word – thank you.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A weekly digital magazine exploring the future of tech, including a Focus feature on how tech would change the driving experience, WARP attracted over 22,000 users each week, which research showing an uplift in brand recall for reader. The ad generated more than 2.6m completed views of the trailer, with five per cent of viewers clicking through to additional video content and social channels.
The campaign exceeded its key objective of driving engagement with the products, with an impressive interaction rate of 7.3 per cent. In fact, Joseph Kalinowski, creative director at the Content Marketing Institute, notes that the first signs of custom publishing were found in cave paintings around 4200 B.C.


Despite similar predictions having been made in previous years, 2012 has all the hallmarks of being a very robust year for mobile advertising and marketing. Google clearly sees mobile advertising as its main cash generate for the next decade and beyond. That finding comes as something of a surprise, since mobile ad revenue growth has still trailed the growth in use of mobile devices. Matt Lawson, Marin’s vice president of marketing, says that may be at least partly because mobile screens usually can show only one of two ads, so people’s attention isn’t nearly as divided among commercial messages as on computers.
In the case of smartphones, in fact, conversions are well under half those on computers or tablets. Currently it’s estimated that only 1- 2% of all websites on the internet have a mobile friendly version of their site.
Currently, it’s difficult to track whether a mobile user has taken a desired action because at present mobile users are in the main not making online purchases with their phone, although that too is changing. Everyone will eventually have a smartphone and consumer behaviour has already shown that people are addicted to their mobile devices, rarely leaving home without it. It is therefore much easier to get a person to take your desired call to action, whether it is to call you or to make a purchase because you are giving a person far further choices and the choices that you do leave a simple to follow and intuitive.
That could be because people are often searching in the very store where they then buy the product, but retailers usually can’t connect those actions. In other words, the problem currently is that a mobile user is not getting a mobile experience and for that reason conversion rates are highly likely to be low.
Mobile devices and smartphone in particular is fast becoming one of the most personal and addictive pieces of accessory, that many will find they simply cannot live without.



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