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With the internet constantly evolving, new and innovative methods of marketing and advertising are being called into question.
If you know the big players in the internet world and how their algorithms work, you will know that YouTube is one of the most powerful places to market your business.
Video marketing is now a popular avenue to promote a business because it is an effective way to communicate with your audience. Video marketing not only helps you create inbound links which boost your SEO rankings in Google, it also allows you to increase brand awareness, generate more leads, increase your overall online presence, understand what your customers want for you, build a niche channel, encourage feedback and most importantly, connect with a larger audience. If Video marketing is not already a part of your online strategy, I highly recommend it should be for 2014. This is the question we are going to answer in this post, but first there are a couple of other key questions that we need to consider: does my company or brand need videos? If I had created a video instead of this blog post to make my point I am sure I would have enticed an (even) bigger audience than I will now.
Although some people prefer reading, when we are focused on exposing our marketing efforts to the maximum number of people, video is the answer. Let’s compare the different interest levels by looking at the common reaction to text content, info-graphics or online videos.
Visual content that is interesting, unique and of high-quality will arouse strong feelings within its audience.
Online videos have a big advantage over other marketing content: the human touch it brings to brands. If you want to ignite curiosity in your potential audience, try dicing your content into shorter videos.
When a potential customer is considering doing business with you, they will usually look for customer testimonials. Rising User Statistics: 93 percent of the 600 marketing professionals surveyed said they had used video content in 2014 and 82 percent of them said they found it effective, according to Reel SEO.
More Content In Less Time: The attention span of internet users is diminishing every year with the changes in the type of content shared online. Mobile Apps That help Share and Play Videos Are On the Rise: In 2012 and 2013 the average time spent watching videos doubled on mobile phones and tripled on tablets. Storytelling Through Explainer Videos is a Rising Trend: The new trend of explainer videos that use either animation or actual people to do the storytelling has risen exponentially in recent times. FAST FORWARD YOUR BUSINESSAt Video Advisor we produce high end video content across a wide range of industries and sectors from corporate to beauty.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. We know people are going here all ready, so it just makes sense to have a video presence online, especially when the service is free.
With the advancements in mobile technology your message and videos can even be taken on the go. Recent forecasts from Cisco Systems suggest that the number of online video consumers will double to 1.5 billion by 2015, with total online video consumption predicted to quadruple.
While making and publishing videos may not directly bring in the money, smart businesses use video marketing as a tactic to improve consumer engagement, click-throughs, and traffic. Videos also help to bring in search traffic since the major search engines started ranking videos in their results pages.

Since the digital age has allowed consumers to shop from the comfort of their home, shoppers have lost the ability to actually feel, play with, and see products in person. Since social media has redefined marketing, videos have become an integral part of any successful marketing mix. A successful video marketing campaign requires support from all your other marketing channels. While video marketing is not a one-stop solution to fame and fortune, the power of video is undeniable. GoAnimate is the #1 place for businesses to make professional videos quickly and cost-effectively. There will always be new ways to reach a larger audience however one untapped resource that most businesses forget to include in their marketing strategy is video marketing. 70% of social media users would rather watch a video than look at a picture or read a paragraph of writing. Quality is important when it comes to creating video’s and if you want people to leave positive feedback and share with their community it needs to of a high quality. We would agree that a motion picture normally attracts us more than an intriguing novel or comic book based on the same story. When real people appear in your video it gains the trust of your users and, with competition growing between brands in almost every online niche, this trust can make all the difference.
This is an effective video marketing tactic if you want to get conversions in the form of subscriptions. If you have a text testimonial with a picture, name and location, they will only be half convinced. Video is the type of digital content that is seeing an increase in its usage, while the length of each piece continues to decrease. Mobile phone chat apps, such as Facebook messenger and WhatsApp continue to captivate people and increase their worldwide user bases.
If a person is discussing a product with someone else all they need is to get online and all the information is at the tip of their fingers, including videos.
Since video usage is growing, businesses cannot neglect video as a viable marketing channel.
In this blog post, Forrester Research shares that videos have a 50 times better chance of ranking within the first page Google for their respective keywords.
When businesses create detailed demo videos that explain their products or services, customers do not feel as if they have lost that in-store experience when shopping online.
Instead of typing away at a blog post, figuring out just the right words to perfectly describe your business' product or service, you can make a video that brings your offering to life. Cross-promoting your videos with all the other content you have is a powerful way to strengthen the different signals you are sending to customers.
Video marketing is a powerful way to not only advertise products but also drive traffic to your website. YouTube is, as we all know video based and receives over 1 billion unique visitors every month.
Showcasing your products through video is much easier for a customer to understand the product.
By this I visually, if the video looks like it has been made without any effort or professionalism, your community will know and won’t value your business.

This is a step in the right direction and I can only see video marketing being used more and more by small businesses in the future.
But if you have a video testimonial, then you?ll have them: they can identify themselves with the other person and this will eradicate any apprehension they may still have. People are also watching videos on the go and don?t want to strain their eyes reading text, especially when on a tablet or mobile phone. This type of video is perfect for promoting products and services because they are short, entertaining and convey your marketing message in a unique way. Regardless of what you’re selling or looking to promote, video should be considered as part of your marketing regime. Videos are easily searchable on Google and YouTube by allowing users to input keywords associated with each video. If you currently aren’t using videos to communicate with your customers and potential clients, now is the time to get started. Video allows businesses to create and share remarkable content with their audience in a way that plain text will never match. Videos also increase traffic for businesses when they are shared, and with video marketing, there is always opportunity for videos to go viral.
Also, with thorough videos, customer service is no longer burdened with obvious questions such as, "How does the product work?" when the video tells customers all they need to know to make their purchasing decisions.
This is a great way to let loose and go wild when you conjure up all your creative energies and make an awesome video that everyone besides your mother will want to watch. Businesses should make awesome videos that complement their overall marketing strategy and keep consumer engagement high. Marketing your business through the biggest video platform in the world will help you boost your SEO. If your business is based on products or services that require a demonstration, you will find video marketing the only effective solution. If you put time and effort into creating a video that is easily shareable, you will reap the benefits. Look for a concept related to your niche and bring it to life with a blend of creativity and humor ; the perfect recipe to increase your brand?s fan base. YouTube is now a household name and with good reason, the easy to use platform receives over a BILLION unique users each month. Videos are set up to be shared easily via social media, email or embedding into websites and blogs.
People love videos because they do not always have the patience or time to read through a lengthy product description.
But if you can manage to make one, the competition will be so sparse that it will set you apart from others in your industry.

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