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Virtually no brand or company is exempt from the influence of video in this day and age, and words alone are simply not enough as we move towards a medium that caters to both our visual and auditory needs to create a powerful impression.
Let’s take a look at Evian’s 2013 ad campaign ’Baby & Me’, where adults suddenly learned what it was to be youthful again. Now imagine that same campaign without a video, but only with print advertisements such as the one below. There’s no denying videos have immense influence and power over their audience, and whether you are in marketing or just promoting your product or startup, a strong video is almost always a necessity to get the word out. It’s almost a certainty that any campaign that went viral was almost always built on the foundation of a great video.
Considering videos still take significant time and effort to brainstorm and create, proper analytics helps to justify the cost by letting you evaluate the return on investments. According to Psychologist Susan Weinschenck, there are four reasons we are innately attracted to video. A quick search on the most popular websites around the world shows Google, Facebook and Youtube consistently dominating the charts.
While Youtube may hold the largest database of videos from around the world, Facebook has recently overtaken YouTube on total number of video views in the world. Many years ago, advertisers will carefully research and pay a significant sum to air their advertisement during the commercials of a particular television show, based on its demographics. With people spending increasingly more time on their phones, tablets and PCs rather than watching what’s on the telly, there really isn’t any reason not to put your videos online for people to watch and share at all times of the day. In the age of the 56k modem, videos probably would have never taken off and this article redundant. Companies like Netflix structure their business model entirely around the concept of streaming videos online, and the FCC has also reclassified the definition of broadband to 25mbps, up from just 4mbps.
In fact, video streaming is starting to make up such a high proportion of Internet bandwidth that Internet Service Providers recently tried, albeit unsuccessfully, to charge content providers more money for users to stream content without being throttled.
They’re one of the newest additions to our culture and a major source of laughter and procrastination for millions of people every day. The first viral video of the internet age was more successful than most people realize, and single handedly launched the careers of two small filmmakers, Matt Stone and Trey Parker. In 2007, Crocker uploaded a video of himself under a sheet, with makeup running down his face, and crying uncontrollably about the media’s relentless criticism of Britney Spears. When they took the world by storm, only one of the Davies-Carr brothers was old enough to even talk.
This ridiculously over the top music video starring Korean superstar PSY took off almost immediately after it was uploaded to YouTube in July 2012. In 2011, Mark Levine and Michael Dubin founded Dollar Shave Club, a monthly delivery service that brought razors right to your door. Old Spice reinvented it’s image during the 2010 Super Bowl with their new spokesperson, the manliest of men who promised you could be just like him if you used Old Spice. The success these video marketing campaigns brought to their companies would make any marketer salivate. D-Mak Productions is a Phoenix, Arizona video production company specializing in producing corporate videos, industrial, marketing, training, live performance, real estate, live events, and web video production.
With the internet constantly evolving, new and innovative methods of marketing and advertising are being called into question.
If you know the big players in the internet world and how their algorithms work, you will know that YouTube is one of the most powerful places to market your business. Video marketing is now a popular avenue to promote a business because it is an effective way to communicate with your audience.
Video marketing not only helps you create inbound links which boost your SEO rankings in Google, it also allows you to increase brand awareness, generate more leads, increase your overall online presence, understand what your customers want for you, build a niche channel, encourage feedback and most importantly, connect with a larger audience.
If Video marketing is not already a part of your online strategy, I highly recommend it should be for 2014. Filed Under: All Posts Tagged With: BYOB Labs, how toWant to try out one of our coloring pages for free? Grab our Newsletter and get monthly goodies, tips, tricks, tutorials, product reviews and more! My husband does video editing, so we’re well-versed in the impact of video marketing!! We’ve been experimenting with video, set up our channel, and are looking forward to using it more! Make sure you stop by next Thursday at 1PM EST- We will be giving you tips on how to rock videos even with those small obstacles you mentioned. Videos appeal to more people, especially in the modern age when mobile phones enable more customers to watch them on the go. I feel like video is a great way to market, I get a little self-conscious being on camera though.
How to make paper flowers with coloring pagesToday we’re sharing with you how to make paper flowers using coloring pages.
3-D Paper FlowersHow many times have you wanted to create paper flowers but just didn’t know how to do it, found something and it was too complicated or simply, it was a huge under taking and frankly, was a large time investment that you just didn’t have time for? What else can you do with a coloring page?You love, I love, and just about the whole world is in LOVE with coloring.
Join us for a Coloring Party!Love to color but not sure where to get more of what you enjoy doing?
Revitalizing Bath Recipes for Mother’s DayWe are celebrating everything MOM this week and what better way for you to help her relax than with some relaxing, revitalizing bath and body products made by YOU. The Best Chocolate Chip Cookies – Ever!Normally we try to keep the recipes fairly healthy around here – but these are just too good!!! Colorists Mother’s Day Giveaway + ChallengeAre you a mom or have a mom that is a coloring fanatic? In a world where content marketing is part of 90% of marketer’s plans and people spend an average of 10.7 hours a day with content, this would seem like a no-brainer question to answer.
We placed videos, how-to articles, interactive tools and school curricula on the campaign’s landing page hub, which was promoted through paid and earned media. Now, I plan and execute content marketing strategies that build positive brand equity, bolster credibility, generate qualified, educated leads, and elevate value perception. 2.  I use content marketing as a way to define my brand, build credibility with existing and prospective clients, and raise my profile among my target market. More recently, I launched a blog, The Bridge, where I discuss financial planning and lifestyle issues facing people 50 to 65. In broad terms we use the content to add value to our visitors and to educate them – not necessarily just about the specific product, but also about relevant subjects.
I’ve no idea when I started using content marketing because I started before I even knew what it was. To build our reputation as thought leaders in our industry, specifically website development.
From small business to not-for-profit organizations to Fortune 500 companies, I’ve worked under the premise that providing your current and potential customers with useful information is the best way to start building the trust and the relationship with them that will influence them to do business with you.
My first content marketing project was supporting the San Francisco wholesale furniture biannual tradeshow. Formally, I began using content marketing in 2012 when I assumed my role as associate consultant with the agency. 7. I use content marketing because stories make connections through emotion since people are less likely to forget an emotion and, as a result, they’re less likely to forget you and your business. As a consultant, it’s important to share a variety of information to establish my expertise and introduce me to my audience. As this diverse group of marketers shows, content marketing is important to support your overall business and marketing goals without the usual promotion, not only to build your brand and establish expertise but also, to help nurture sales.
Lastly, it’s interesting to note that most of the respondents had done some form of content marketing or journalism before the term was popular.
How would you answer the questions: Why do you use content marketing, how do you use it, and what got you started using content marketing? PS–I want to thank the contributors to this post for taking the time to share their thoughts and input. Next-Generation SEO Strategies That Will Future-Proof Your Content - These search insights from The Wizard of Moz will help you prepare your content for greater success in the age of smarter SEO. 75 Examples to Spark Your Content Marketing Creativity - This popular eBook provides some killer inspiration for creating content and taking your efforts to the next level.
Launch Your Own Content Marketing Program - Follow this series of easy-to-complete, practical exercises to establish a scalable content marketing program from the ground up. Subscribe to receive the full text of each new actionable marketing post delivered free, five days a week to your inbox. Tags Andy Crestodina, Dane Cobain, Erika Heald, Jackie Bebenroth, Joe Pulizzi, Kim Yuhl, Mike Branch, Paul Roetzer, Sandie Young.
Stephanie–More professionals should consider using content marketing to build their client base and establish their expertise.
Great feedback, and I love the graphic way that you represent the results (and of course the article analyzing these results). Couldn't make it to Social Media Marketing World 2016?Get all the sessions with the SMMW16 Virtual Pass.
The Actionable Marketing Guide participates in the following affiliate marketing programs to bring you great products and services. Too few organizations use video effectively as a promotional tactic, and most don’t even think of video at all, except for YouTube. The same study showed that only TWENTY percent of web visitors will sit and read the majority of the text on a website, but EIGHTY percent will sit and watch the same content when presented in the form of a video.
A company web site is also FIFTY times more likely to be ranked on the front page of Google if it contains video.
Video needs to be extremely creative and it is essential to give a good focus for graphic design and concept realization.
Video marketing works, and it works better than most other forms of social media, both in terms of Google ranking, time to front page of Google, audience size (real audience as opposed to Facebook friends!), and actions taken as a result of the video. Video marketing is extremely efficient, but it sounds cliched to say that what matters is the content. If you want to do video marketing right, get a qualified team to make a story board, use the right equipment and help you design your ideas so that they appeal to prospective visually.
Videos have other benefits too since they usually guarantee accessibility and user retention.
There are several video distribution sites that allow users to upload their videos to many websites at once. Since popular social networking sites such as Facebook and Twitter allow users to share interesting links, having your own video on the major sites drastically increases your chances of exposure. If you have been surfing the web long enough, inevitably you have visited a Web 2.0 property which features a video on the homepage. For example, assume the case of a website that reviews cameras and includes the webmaster’s affiliate links at the end of each review.

People are used to getting walls of text and promotional offers in their inbox all day long. You can guide your visitors to different sections of your website using videos making the whole experience similar to visiting an actual store. Earlier, video production used to be a lengthy process involving half a dozen people and a lot of equipment.
By limiting the need for human intervention in video production, today’s video creation technology has given the confidence to a lot of webmasters to use video on their websites. Uploading your videos directly to Facebook and sharing them in native format generates a lot of engagement.
All in all, video marketing is highly beneficial for improving brand recognition and customer retention. Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company.
Online video marketing is the key business differentiators for web companies wanting to communicate effectively their product profile and benefits within the shortest possible time. If you are a small business you are likely using Email Marketing services to maintain and grow your audience, as in business growth.
When Apple releases their next big thing, you get often get a huge conference followed by a beautiful video telling you why you need their product. But in case you aren’t quite convinced as to why you should jump on this bandwagon just yet, here are just a few reasons to change your mind. Videos are easily shared, fun to watch, and are possibly the best stepping stone to get people interested in your product or brand. Current analytics available on some mainstream video sites aren’t quite up to par when it comes to comprehensive analytics, but these sites provide users with basic information such as page views and retention rates so you can use them as rough guides to better understand your audience. For example, Wootag comes with in-depth analytics that allows you to analyze and properly segment your target audience.
There is just something about seeing a person on screen that connects us on a more human level and let’s us build trust.
She believes we are hardwired to want to pay attention to people’s faces, draw more information from hearing someone’s voice over just reading words, become more easily influenced due to the volatile state of emotions , and pay more attention to it because of the movement in video. Looking past the need for a search engine to be the default homepage for most, you can see just how dominant videos are on the Internet.
And in 2017, it is estimated 70% of the world’s bandwidth will be the result of streaming videos. While still done today, with events like the Super Bowl and World Cup commanding huge audiences, the internet has allowed for greater segmentation for more niche audiences and has opened the floodgates to more targeted advertising. Advertisers no longer have to cross their fingers and hope their target audience doesn’t run away from the TV during the commercial break.
In light of all these changes, it’s no surprise that faster internet speeds have led to higher video consumption rates and has been the driving force behind people sharing videos to others, with a large proportion of videos coming from mobile platforms like mobile phones and tablets. Whether it’s a higher conversion rate for new product or newsletter sign ups, or increased sales after watching a video, there is simply no denying this is a trend that is only going to get bigger in the coming years.
Viral videos can make an average joe a national (or international) celebrity literally overnight. The boys father, Howard, was simply recording the two as a way to document their young lives.
The video featured explosions, dozens of backup dancers, and one of the goofiest dance moves ever, the Horse Dance.
Psy has racked up over $10 million from just the one youtube video, and that doesn’t include the royalties he’s collected on the millions of albums and singles he’s sold since it was uploaded. Tom Dickson, Founder of Blendtec, started making fun and quirky videos featuring his industrial blender products. It wasn’t until they produced a video humorously explaining their company that they really took off. The country’s younger generation fell for the confident, shirtless gentleman, and the Old Spice marketers realized they had a hit.
There will always be new ways to reach a larger audience however one untapped resource that most businesses forget to include in their marketing strategy is video marketing. 70% of social media users would rather watch a video than look at a picture or read a paragraph of writing.
Quality is important when it comes to creating video’s and if you want people to leave positive feedback and share with their community it needs to of a high quality. So to eliminate part of your frustration I invite you to join us for a super great event happening today, here are all the details. I’m a marketing analyst, so I do this kind of stuff for my job, and I agree totally that videos are where it’s at! This tutorial is great for beginners as well as advanced makers and can be used across different creative medias – coloring (of course), mixed media, collage, polymer clay, painting, and more. So what if you are part of the group of people who (a) either don’t enjoy it or (b) have a bunch of them sitting around and are just not sure what to do with them? We have some great recipes for you to try today and they are easy peasy lemon sqeezy to make.
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Content marketing enables you to show your 360° brand through the use of text, images, video and audio.
Content marketing eliminates the sell, sell, sell that makes your promotions sound like a used car salesman. Many marketers underestimate the value of this type of information in supporting your sales efforts. Content, especially in the form of a blog, is a great way to establish your brand by providing information that shows your knowledge of a particular niche.
They were asked: Why do you use content marketing, how do you use it, and what got you started using content marketing?
While I’d written ad copy, white papers and advertorials for over 15 years, my first foray into a multi-channel content marketing strategy was to promote the energy-saving benefits of GE’s CFL line, we created “Project Plant-a-Bulb,” a content program to educate consumers, teachers and children about saving energy. Also we also conducted school events where brand spokesmen shared energy-saving information and planted flower bulbs on school grounds. Thousands of teacher downloaded CFL-based lesson plans and hundreds of thousands of unique visitors to the website.
Working at an integrated creative agency as a social media specialist, my role overlaps with several others due to the need for good quality content, a key element of inbound marketing.
For example, one client has a sports recovery device, a product that has no real equivalents on the market. In addition to nuts and bolts information about the show, I created fun guides highlighting where to eat and what to see and do near the conference. Content marketing gives brands the power to design their image or re-shape current messaging.
We use content marketing to showcase industry expertise, provide answers to timely questions, and, in the long run, build a trustworthy brand reputation.
In addition to blogging, I share relevant articles and information of interest to my audience via Facebook , Twitter and Google+. Big hat tip to Joe Pulizzi, CEO of Content Marketing Institute and author of Epic Marketing, for promoting the term. I'm back from San Diego where I presented a workshop session on Blogging at Social Media Marketing World 2016.
More and more, prospective buyers can and should expect something of value in order to get their attention rather than just rude interruption. Today it is about educating people’s mindset and creating the awareness and grabbing their attention and then persuading them for an action through content marketing. Video works best where it provides the creative glue that knits campaigns together, for example when you can get a video on Youtube and then post it into Facebook and get others to use it as well and then it gets tweeted about and is circulated onto other sites. By this, I mean that given the new age, videos need to be quick and to the point; there needs to be an effective catch phrase to receive immediate attention. No business can stick to age-old marketing methods, lest it wants to lose valuable customers to other businesses that are adapting. Visitors are more likely to watch a quick 2 minute video demonstration of your services than they are to read a long wall of text. Add your videos to a lot of the popular video-sharing sites such as YouTube, DailyMotion, Vimeo, Imeem and others simultaneously. Also, people are more likely to share an interesting video they came across rather than an article. Now for a physical product such as a camera, a video review can show things to the visitor that simply cannot be conveyed effectively through text. Videos put a face on the merchant and make the users more comfortable doing business with them. Always upload videos to Facebook natively and do not share Youtube link, the difference is HUGE. Online businesses that haven’t jumped onto the video bandwagon already should look at it as a serious option for improving the quality of their websites. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. Adding call-to-actions in the newsletter can allow readers to click to your website and allowing them to become “fans”,  “like”, or “share” your Social media accounts.
Targeted Email Marketing is a great way to reach your audience, assuming you know your audience. Each campaign should alert your readers of these happenings at least once a month to keep them interested and to remind them you are alive. Custom Email templates works best as it allows you to design a template from scratch to any layout or style to your liking. We encourage businesses to send no more than two Email newsletters a month to avoid spam-like Emails. Whenever you hear of a successful Kickstarter project, there almost always is a video accompanying the crowd-funding project.
Imagine a company selling something as basic as water just got you to think about them, even if it’s for just a minute, and have people share it too. While the cost of creating a video can exceed that of creating a poster campaign, the potential gains are significant enough to make people want to try.
Learn everything you need to know about how your videos are viewed, where they are viewed, which aspects of your videos they get excited about with in-built technology like heat-mapping and more. When we feel we are connected to these people, any message the video tries to convey suddenly becomes more real with the help of ‘eye contact’ as we are driven on a more emotional level than a logical one, making it almost the perfect way to convince your audience about your product.
There just isn’t any other way to say it, videos are and will be an integral part of the Internet for years to come. And with videos now online and permanently accessible, it opens the gateway to two-way communication for better branding and good public relations.
But with the average Internet speed constantly on the rise and fast connection speeds ubiquitous in any developed society, streaming content has become the norm.

Just ask Volvo how they enjoyed their 31% increase in truck sales with their epic Jean-Claude Van Damme Split. Internet videos like Gangam Style, Double Rainbow, and Charlie Bit My Finger have become ingrained in our culture, and nearly everyone has watched these videos at least once. The sequel to their minorly successful film “The Spirit of Christmas” was commissioned by Fox Studios Executive Brian Graden as a unique and hilarious video Christmas Card to send to all of his friends. Although the famous breakdown was just a simple act on Crocker’s part, he became a national celebrity overnight.
It wasn’t until later that he realized one particular moment, when infant Charlie bit his older brothers finger, stood out.
This sort of success not only makes the entire music industry turn their head, but nearly every company in the world would be interested in mimicking Psy’s international popularity.
He would introduce an item that typically wouldn’t blend (like a golf ball, iPhone, and a Big Mac) and asks the viewer, “Will it Blend? The video explained how their $1 per month blades were “F***ing Great!” The video was as funny as it was simple, but it made a huge splash on the internet, even winning multiple awards and launching the company into success.
As the video became a hit online and on the air, Old Spice spread the theme of the video across all of it’s brands. Video marketing is a powerful way to not only advertise products but also drive traffic to your website.
YouTube is, as we all know video based and receives over 1 billion unique visitors every month. Showcasing your products through video is much easier for a customer to understand the product.
By this I visually, if the video looks like it has been made without any effort or professionalism, your community will know and won’t value your business. This is a step in the right direction and I can only see video marketing being used more and more by small businesses in the future.
There are six artists who will be offering demonstrations, tutorials, freebies, giveaways, contests and more! We are looking for some guest bloggers to feature their amazing recipes right here on The Artcademy each Saturday. While you’ve made the first sale, if your customer can’t use your product, they’ll either return it or not buy from you again. Therefore, make sure that your content is easy-to-share and optimized to attract members active on different platforms.
Since inbound marketing leads cost 61% less than outbound leads, content marketing is a no-brainer.
Therefore, I’ve been using the Internet to share content for as long as I can remember.
Since people only hire a web designer every few years, sending a newsletter a few times per month is fine.
Your content is a reflection of your internal knowledge, responsibilities, innovation and potential.
By offering in-depth research, blog posts and e-books, we strive to provide valuable resources and to start intelligent conversations industry-wide.
It may not have been deemed content marketing at the time, but certain promotional pieces certainly align with content marketing principles.
I try to create unique information streams on each social network so that people who follow me on multiple platforms aren’t seeing the same content during the day.
Any PR practitioner who fails to include video as a tactic is unnecessarily limiting the promotional campaign’s ultimate success. Video is an incredibly powerful medium that can engage the viewer in a far more memorable and effective way than text or images alone. Statistically, the videos that are effective to the new generation are videos with fast, moving, and short clips. It’s not enough to just sit in front of a cheap camera and babble about what you think people should listen to.
The usage of video on the web offers certain distinct advantages especially to those webmasters wanting to make money online. In addition, you can target several long-tail keywords with videos to scale your rankings even further.
These websites usually offer optimized videos for their mobile platforms too, thus automatically expanding the reach of the uploader’s brand.
People are more likely to be intrigued by the service and might stay around to find out more if they are presented with an entertaining video explaining the purpose of the website or the service. In these cases, a video is a far more effective tool to increase the chance of conversions, and subsequently helping the webmaster make money online.
Since most people are already signed up to one or more textual newsletters, a weekly video-based feed can be a nice change.
Using intelligent data mining, many websites are now providing personalized video experiences that are catered specifically to the individual customer’s buying habits and in many cases reference past purchases.
He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. All Email Marketing software provides Email templates for those who may lack extensive design experience. For example: “Free”, “Discount”, “Sale” are automatically strong words to entice readers to open your Email.
Are you Knee Deep in E-commerce, branding strategies and campaigns, capturing a new or lingering audience (user) or a market share on products and services?
But how did all of these world famous videos come to be, and how are companies taking advantage of this new and powerful trend? He was interviewed on national television and the video gained Chris a broad and loyal following. Most non-Koreans couldn’t tell you what the song is about, other than a strange man doing strange things in Korea. The chance at becoming a viral hit is quite tantalizing for marketers at companies large and small. That is the question.” Of course, every item Dickson places in the blender ultimately turns to dust. They have over 3,000 videos on Youtube page featuring skydivers, snowboarders, and stunt drivers taking on ridiculous feats. They built upon their success by creating dozens of similar videos, even expanding to other viral-type videos. Marketing your business through the biggest video platform in the world will help you boost your SEO. If your business is based on products or services that require a demonstration, you will find video marketing the only effective solution.
If you put time and effort into creating a video that is easily shareable, you will reap the benefits. This means product content, answers to customer questions, how-to’s, styling (especially for clothes, makeup and home decor), and ratings and reviews. I got into the marketing field by promoting my writing and music online, often by providing unique content to other, relevant websites. Sometimes it’s not always self-serving or with a sale in mind, but that builds trust and a strong relationship. As pointed out by Franklyn, statistics back up the fact that users will spend longer on pages that contain online video versus those that don’t.
This is seen with effective TV ads, and more importantly, movies, ie., action, comedy, etc. A video email is opened 75% of the time and viewed 85% to completion depending on the content and the quality of video.
From SEO advantages right through to increased sales conversion, let’s look at the benefits of video content in detail. If your website or business has a video and an article about the same keyword, chances are that your video will rank higher every time. Email has become a common form of communication and an effective way to connect with your audience. Here are some reasons why every business should use Email Marketing. Rule of thumb, do not send more than two Email newsletters a month and be certain your Email content is straight to-the-point and is well-designed!
Santa,” was animated entirely by hand, and featured an early version of the South Park world and it’s characters. The minor celebrity has hundreds of videos on his YouTube account, and continues uploading to this day. Here are some of the most successful viral campaigns leading the growing internet marketing trend.
The highly entertaining episodes ‘wowed’ everyone, and Blendtec sales took off after the power of it’s blenders was proven.
Their most popular video was Felix Baumgartner’s world record skydive from the edge of space. Coming up with something that’s never been seen before can be a daunting task, but the reward is international fame, free publicity, and even millions of dollars in sales. It is because of your quality and valuable content that manage to capture the attention of your reader or customer over. For example, a golf newsletter would be much more interesting if it sends out videos on how to improve your swing.
Currently, it is the most successful viral video of all time, with nearly two billion views. Dickson proved that any company with a superior product can hit it big if they have a little fun and use a little creativity with their online videos. With their logo plastered everywhere in every video, they are getting amazing advertising opportunities with each and every insane stunt.
The goal is to go overboard on quality and create content that is memorable and ranks high. Graden and his friends passed it around on VHS tapes until someone decided to put it up on the internet.
Because people like to find video answers to their questions, as opposed to searching pages and pages of text. It’s popularity grew and caught the attention of Comedy Central, who offered Stone and Parker an opportunity to turn their short into a TV show. Say you are grandparent and your grandchild is having a birthday party, would you rather read about his birthday party or see it in a video?

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Comments to «Why use video as a marketing tool bar»

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