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24.09.2014
Setting up a website–websites allow your business to present a marketing message directly to anyone who clicks on a link to your address. In order to optimize the use of a website, businesses can utilize analytics in order to understand which content is being viewed by potential customers. Social Networking—a number of key social networks offer the opportunity to build business pages and profiles. Advertising—there is a wide variety of advertising on the internet, ranging from advertisement above top level search engine results to the use of sites that allow businesses to create coupons.
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The most effective way a child learns about the world around them is asking “why?” We’ve all been party to a “why” session with (or as) a child, which not only taxes our intelligence, but also our sanity. Use a blog platform to curate news from our industry to position ourselves as thought leaders.
Idea: Use a blog platform to curate news from our industry to position us as thought leaders. Why: Why is it important that people see that we have our fingers on the pulse and have a point of view on the industry? Why: Why do our customers need a trusted partner to keep them on top of what’s going on in our industry? Within five “whys” we go from a blog that’s focused on “positioning us as thought leaders” to a blog platform that “helps our customers be more competitive and successful.” Go back and read those “why” answers in reverse and you have a pretty well formed mission statement for that blog.
For example, ‘sharing moment’ function allows users to repost somebody else’s moment onto their own moment feeds.
Moment, voice message, look around, shake, drift bottle, signature, QR code etc do not only increase the interactivity of the users but also provide WeChat marketers with many choices of attractive marketing tools. WeChat shop has aroused attention from almost all the e-commerce market in China, and the potential of it in Malaysia online business scene is inevitable. QR code scan function allows express mobile payment, coupon, and automatic membership registration available to WeChat users. To socialize and to play games on the internet are favorite past times of the youth today, which makes up the highest age group of internet users. Kindly Call us at 012-7521 244 or Email us to get FREE Mobile Marketing consultancy services.
In fact, there has been so much transformation in this area recently that many marketers are not aware of all that today’s IMM solutions have to offer. Integrated Marketing Management (IMM) is the process of merging and streamlining internal and external marketing functions, including data, processes, people, channels and technologies. Ever since Big Data Marketing was published last month, it seems I’ve been speaking non-stop about the importance of untangling the data hairball and using analytics to find insights. In short, IMM solutions are what allow you to scale and execute on the insights uncovered by big data analytics. Start by putting your trust in a leader – and lucky you, since you’re already here reading this blog, you don’t have to go far to find one. According to the Gartner report, Leaders in the IMM market deliver breadth and depth of integrated marketing functionality and successfully articulate business propositions that resonate with marketing buyers, particularly CMOs and marketing executives.
As I see it, what’s resonating with marketing buyers is “data” and how to transform it into insights that drive revenue growth. As technology continuously evolves and becomes more accessible, customers have become more informed and more demanding. While both are important aspects of every business, marketing and management aren’t really the same — but they are no apples to oranges. Modern-day marketing can take the form of traditional newspaper side ads to full-page magazine ads, to modern, highly-targeted Facebook ads, to keyword-optimized blog articles, and just about everything in between. According to Community Toolbox’s lessons in social marketing, communication is a two-way street. Marketing plans enables teams and businesses to achieve proactiveness in what the market does. Similarly, having an excellent plan in place is crucial for project management to be successful. Division of work can sometimes feel like a hassle; however, by delegating effectively, you can hugely expand the amount of work that you can deliver.
In the world of marketing, professionals know that organizations that engage with their audience via multimedia channels have more loyal customers. Customer engagement in marketing should feel less like an advertising campaign, and more like a well-developed relationship founded on interdependent needs, expectations, and mutual respect.
In both marketing and management, communication, planning, delegation, and customer engagement is important in order promote awareness of your brand, and build the best products or solutions that are valuable to customers.


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I am a futurist who spends most of her time monitoring social behavior in search for new consumer and trends. Tweak Your Biz is a business community - a place where business professionals like you can stand out.
The rise of the world wide web has been fundamentally disruptive to traditional print advertising and newspapers. Depending on the business, building an effective, optimized website can cost between $20-$50,000. Websites are ranked in search engines by a combination of factors including the number of links to the site by other sites. Getting the most out of internet advertising depends on defining the market vertical and keywords. Perhaps that is what prompted Sakichi Toyoda to develop the 5 Whys problem solving technique, which is now a part of the famous Toyota Production System and Six Sigma processes. Every great copywriter answers the consumer’s “why should I care” question in headlines, ads and blogs.  And, every great strategy is based on solving a problem.
But let’s take one of these — the “curate news” idea — as an example and run it through our “Whys” to get to the true purpose of that idea and how (if at all) it fits into our larger story. Answer: Because our customers will see that we have our fingers on the pulse of our business and have a point of view on the industry.
Answer: Because developments in our industry are changing really quickly and our customers need a trusted partner to keep them on top of what’s going on. Answer: Because they are really busy trying to be successful and a trusted partner can help them be informed. Answer: Because if they’re informed about the industry from a trusted source, they will be more competitive — and can then be more successful. According to the performance of today’s WeChat marketing, there are two kinds of business that benefit from WeChat marketing; companies that target on mass market, and companies focusing on local customers. Be creative, play around with these features and you’ll find a unique, interesting ways to market your business with WeChat.
But just as marketing ecosystems constantly evolve, so do the ways we can integrate people, processes and technologies across those ecosystems. Let’s go back to the basics and answer a few fundamental questions about IMM and why it is now so critical for marketing success.
Once you have an IMM solution in place, you’ll be able to use data-driven marketing to better engage with customers and glean value from all kinds of data – and that will lead to competitive advantage and top-line growth. Earlier this month, we announced that Teradata has again been placed in the Leaders quadrant of the newest Gartner, Inc. This means that projects have also become more complex — and team management more difficult. Team leaders and supervisors recognize this; and they spend much of their time finding out what are the most effective management principles. In the slew of so many activities involved in marketing today, it can be quite easy to forget that all marketing is in fact a form of communication. You have to be sure that what your audience understands is the message that you meant to send.
According to SIS International Research, companies with 100 employees could lose more than $525,000 every year from poor manager-employee communication. With effective manager-employee communication, engagement increases, workplace productivity boosts up, and business success is driven.
Instead of simply reacting to changes and to competition, marketers plan ahead to be always a step behind those who are already prepared. Villanova University says that every project needs a plan with clearly defined and close aligned goals. With the emergence of multimedia channels and constant evolution of technology, it becomes even more vital for businesses to find the best professionals who are experts in a specific areas in marketing, such as traditional marketing, social media marketing, search engine optimization, and other digital marketing tactics.
Heathfield says that delegation of tasks and even authority as a leadership style takes time and energy, but it’s worth the time and energy to help employees and eventually the company succeed. As a manager, you need to know how to choose the right tasks to delegate, identify the right people to delegate to, and delegate in the right way. Moreover, customers who engage with brands spend from 20% to 40% more on that company’s products more than those who don’t.
On one hand, your customers feel heard, and they can see the ways they’re actually contributing to your company.
Developing products without involving customers to articulate the need and the value a product can produce run the risk of an end-product that fails to deliver value to them.


By applying the best principles from each area of business to the other, they can both be effective and can help companies be made known, maximize profits, and succeed in their industries.
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In order to compete effectively, just about every business needs an online marketing program.
There are also many easy website builders with pre-built templates available from web hosting services. Another major ranking factor is the availability of data and key words about the site to search engines (commonly called metadata). Depending on the social network used, there are often unique opportunities to make specific offers to customers. Depending on the type of business and one’s budget for marketing goods and services, internet advertising can be extremely cost effective. So, using the 5 Whys is a perfect way to make our messaging about the customer rather than about us. By second quarter of 2013, Android Store ranked WeChat as the most popular social networking application in its country of origin, China as well as Malaysia. It’s foreseeable that WeChat games will get a sounding success in this field – something for marketers to take opportunity on. That’s why all marketing organizations need to adopt an integrated approach to managing both internal and external marketing functions.
You must take action on those insights and use them to tweak campaigns, optimize marketing spend, deliver truly relevant offers for each individual customer and so on. While an astounding 97% of organizations believe project management is critical to business performance and organizational success, only fewer than a third of all projects actually reach completion on time and on budget over the past year. To help you out, you might want to look in a different perspective and treat management like marketing. When it comes to employee productivity, communication from managers and leaders plays a major role. With that said, planning is a crucial step in marketing, because It’s always better to anticipate market changes and be on the leading — not following — edge. If you can listen to what your customers are saying and improve the product and their experience, everybody wins.
At the same time, you get free feedback, and have the opportunity to improve your business, thereby by attracting more customers.
I mostly address young professionals, educating them easy to digest content about investing, technology, and home improvement. Business owners who would like to learn how to leverage the web for branding and sales should consider getting up to speed by taking an Internet Marketing Course.
For those that are willing to spend a little time educating themselves about HTML 5, CSS, and basic coding there are many excellent Content Management Systems (CMS) which can set up as framework for running a website with interchangeable content stored in a database.
Depending on the website builder program one choses, the process of optimizing a site, know as Search Engine Optimization (SEO) is recommended.
In addition to building pages or running ads on social networking sites there are a number of services help businesses to conduct analysis and advertising campaigns based on social media data.
On the same day, WeChat also ranked first on Apple Store in seven countries including Brunei and United Arab Emirates.
Being a messaging app that also functions as a social media, WeChat provides virtual form of word-of-mouth marketing platform.
I find that many businesses are waiting for “perfect” conditions before they start unraveling the big data hairball and implementing IMM. Make it a priority to interact with team members regularly to make sure your communication is fostering an engaged workforce.
Managers should go beyond accomplishing project objectives, and see through a project output that can be used by end-users. Social Media Monitoring sites often combine the power of traditional Customer Relationship Management (CRM) software, targeted email, and centralized social network messaging.
I feel that kind of procrastination is dangerous – especially if your market is crowded and your competitors are already making the necessary adjustments. In digital marketing, for example, this includes website page visits, search engine rankings, Facebook Page likes, Twitter followers, and social shares, among many others.



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