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La semaine derniere, dans une infographie proposee par FrenchWeb, quelques chiffres ont ete particulierement marquant. Une video a 53 fois plus de chances d’apparaitre en tete des resultats d’une recherche qu’une page classique. Par ailleurs, alors que les smartphones ne cessent d’augmenter en part de marche, 28% des mobinautes regardent en moyenne une video par jour sur leur mobile. La video prend clairement le pas sur les autres medias, et meme la television craint cette montee du visionnage video. La premiere question qui se pose est quels contenus proposer ? Evitez d’etre dans le trop commercial (ne relayez pas que des spots publicitaires), soyez dans la vraie valeur ajoute. Une fois vos videos postees sur votre chaine et playlistees, il convient de mettre en place un plan de mediatisation.
Une autre idee consiste a lancer un jeu concours sur votre chaine afin de beneficiez d’un effet de bouche a oreille.
Ma e cosi difficile per un azienda “scendere in campo” su YouTube in maniera efficace e remunerativa? YouTube Uk ha pubblicato, proprio in questi giorni, una ottima presentazione focalizzata sulle linee guida principali da seguire per portare la propria azienda sul Social Network dei video (un po come fatto da Facebook!). Vorrei sottolineare una questione spesso sottovalutata e su cui mi e capitato spesso di rispondere agli utenti incuriositi: la personalizzazione totale della pagina di YouTube e possibile solo attraverso un contatto diretto con la piattaforma per procedere ad una sorta di upgrade (Enhanced Brand Channels).
Voglio chiudere lasciandovi in dote una delle ultime infografiche pubblicate riguardo proprio a YouTube. Quest'opera e distribuita con Licenza Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Unported. Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. We conducted a YouTube video study of the Top 100 brands from Interbrand’s 2012 Best Global Brands. The research also shows that brands — including Coca-Cola and Toyota — are not just creating effective YouTube channels, they’re also embedding YouTube videos on their own websites.
So how is it that brands are investing so much in online video, but are reaching so few followers?
As an example of brands that successfully leverage video, consider Nintendo — which has one of the top-ranking channels on YouTube.
A YouTube embed is not just web content — it’s very important (Google-wise) web content. For example, Old Spice lit up its brand through a YouTube campaign that delivered videos in response to community feedback. This article originally appeared in the February 2013 issue of Chief Content Officer magazine. Rob Ciampa is executive vice president of sales and marketing for Pixability , a YouTube marketing company based in Cambridge, Massachusetts. Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! Clypper is a unique mobile broadcasting solution to connect your organisation or club to your Fans worldwide! Clypper is an innovative mobile video broadcasting service that enables the global broadcasting of short, powerful and high quality video clips to internet- and video-enabled mobile phone devices. Interesting, but I’m just wondering what your thoughts are on You Tube potentially impacting the value of producer’s content?

I’m not surprised to find out that the top 10 best video makers are B2C companies (although GE also have some B2B products and services, which I doubt is the focus of their video campaigns). You weren’t very clear on how embedding YouTube videos on your site helps you in search.
Unless of course your already a worldwide brand and its literally product awareness and not to create traffic to your site..
La presentation tres instructive de Jeremy Dumont vous eclaire sur pourquoi et comment monter une strategie sur Youtube.
En France, des chaines comme celle de Norman depassent le million d’abonnes, et nombreuses sont les marques qui se lancent avec plus ou moins de succes. Alors qu’on attend peu de qualite sur une video amateur, juste une chute ou quelque chose de surprenant, on sera beaucoup plus exigeant avec une marque.
Il faut bien sur encourager la promotion cross media en interne (embedez les videos sur votre site, parlez en sur Facebook, twitter, google +). Outre votre communication, les participants seront partis pris et donc prets a relayer l’information.
Le aziende devono pensare seriamente ad investire in questo canale comunicativo perche le statistiche dimostrano ampiamente come sia il piu utilizzato dagli utenti. I consigli proposti non rappresentano niente di rivoluzionario ma indicano in maniera molto sintetica e perfettamente comprensibile quelli che sono i passi essenziali di una strategia di video marketing. After analyzing 200,000 business videos across 1,270 YouTube channels, we discovered more than 50 percent had fewer than 1,000 views. In fact, 61 of the Top 100 brands now embed YouTube videos on their websites (further blurring the lines between digital channels).
Produce lots of diverse content on YouTube: The best YouTube content marketers produce more content. Not only does the company produce great content, but it produces lots of it as well, giving subscribers and other interested parties a reason to return. Increased engagement leads to increased sharing, which leads to increased and sustained long-term views and social interaction. CMI’s 2016 Content Marketing Playbook has tips, insights, and ideas that can help increase your success with 24 of the top content marketing tactics.
He is also an award-winning marketer who has used video to help bring 75 innovative products and services to global markets, generating more than $1 billion in sales.
Broadcasts can be targeted to specific groups of users and there is no need for user interference for playing the video clips. This seems to be a concern for a lot of the producer’s we work with at VideoElephant. Isn’t it better to host the video on your website and properly mark it up so that the rich snippets show up in search and drive people back to your site vs. In seriousness however, it should be pointed out that when generating content like this, you really need to think of the end goal. Because as far as I know that google only catch keywords in documents not inside the video, do you have any idea? A l’image de la montee en puissance de Tumblr et Pinterest pour la photo, les internautes sont a la recherche de nouveaux formats, inventifs et prets a les surprendre.
Ce genre de jeu concours est assez ludique et assez utilise, il convient donc de reflechir a la meilleure solution, celle qui vous apportera le plus d’exposition. Maybe, but after analyzing millions of videos, we think it’s a content marketing issue.

Using our online video grader, we found the top quartile of YouTube marketers had an average of 181 videos, while the bottom had 29. Consistent branding and YouTube channel customization occur in 63 percent of the most effective business-oriented YouTube channels.
Engagement is a critical part of earned media that allows brands to engage back, a critical method for driving views and action. Our experience demonstrates YouTube advertising can deliver 10 times the click-through rates when compared with traditional AdWords and video ad networks.
More importantly, YouTube and online video respond very positively to effective, actionable and well-targeted video content marketing. Clypper delivers a unique video player that needs to be installed on mobile phone devices that communicates with a central server. I think both (YouTube-hosted and self-hosted videos) are essential to making sure the videos on your site have the best chance for ranking. Dans tous les cas conservez un ton humourisque si possible et pensez a ce qui pourrait pousser l’internaute a partager votre video.
Par ailleurs si vous debutez, une agence vous renseignera sur les choses a faire en termes de duree (privilegiez les videos de moins de 4 minutes), d’effets et de tournage. Outre le billet sponsorise sur un blog, vous pouvez faire appel a des Youtubers qui ont deja leur chaine afin de beneficier de leur exposition.
Intel, for one, effectively combines both professionally produced content with user-generated content. Specifically, the top 100 brands — along with the rest of the YouTube ecosystem — are burning their online video budgets on video production, while ignoring an equally important element: video content marketing. Equally interesting is that better marketers produced assets with a far broader distribution of video lengths, ranging from 30 seconds to 20 minutes, on average. It delivers results through diverse hyper-targeting options: contextual, behavioral, geo, retargeting and search. The server schedules the video broadcasts per channel and delivers the video clips to the mobile phone devices utilizing a mobile internet connection. Love that you pointed out the YouTube video advertising – I agree, this is an often overlooked part of the puzzle. Par ailleurs, la video permet aussi l’interaction  grace notamment aux commentaires ou aux likes, ne negligez donc surtout pas cette partie. Ainsi pour chaque video tournee, ils en feront la promotion sur leur chaine afin de vous amener du trafic sur la votre (le meilleur compromis etant que le Youtuber poste un teaser sur sa chaine revoyant a la video postee sur votre chaine, vous beneficierez ainsi de toutes les vues et de tous les abonnements supplementaires). Keep in mind, YouTube automatically compensates for diverse devices — which is particularly important for mobile and tablet viewing.
Les annotations sur la video vous permettront un vrai appel a action, c’est donc un des piliers majeurs a ne pas oublier.
Mais les Youtubers sont rares et surtout tres sollicites, ne visez donc pas les stars mais plutot les jeunes prometteurs.

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