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Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. We conducted a YouTube video study of the Top 100 brands from Interbrand’s 2012 Best Global Brands.
The research also shows that brands — including Coca-Cola and Toyota — are not just creating effective YouTube channels, they’re also embedding YouTube videos on their own websites.
So how is it that brands are investing so much in online video, but are reaching so few followers?
As an example of brands that successfully leverage video, consider Nintendo — which has one of the top-ranking channels on YouTube. A YouTube embed is not just web content — it’s very important (Google-wise) web content.
For example, Old Spice lit up its brand through a YouTube campaign that delivered videos in response to community feedback. This article originally appeared in the February 2013 issue of Chief Content Officer magazine. Rob Ciampa is executive vice president of sales and marketing for Pixability , a YouTube marketing company based in Cambridge, Massachusetts. Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! Clypper is a unique mobile broadcasting solution to connect your organisation or club to your Fans worldwide! Clypper is an innovative mobile video broadcasting service that enables the global broadcasting of short, powerful and high quality video clips to internet- and video-enabled mobile phone devices. Interesting, but I’m just wondering what your thoughts are on You Tube potentially impacting the value of producer’s content? I’m not surprised to find out that the top 10 best video makers are B2C companies (although GE also have some B2B products and services, which I doubt is the focus of their video campaigns).
You weren’t very clear on how embedding YouTube videos on your site helps you in search. Unless of course your already a worldwide brand and its literally product awareness and not to create traffic to your site..
Regardless of the size, majority of businesses nowadays are practicing Internet marketing, thata€™s because it is the most inexpensive way for them to reach millions of their target market.
Greetings From e-commerce design the services provided by your company as more than enough. What most people don’t know is that Google has released the exact size specifications for all devices and made it very easy to implement if you know what you are looking for.
The key is to understand that parts of the image will be cropped out on smaller devices so you need to make sure and place your text or logo in the targeted center area.

The important thing to note is that your cover art will adapt to some screen sizes and at some points shrink to 1546 X 423 px, meaning that an equal amount of space (507px) to the left and right of the image will be cropped off when shrunk. While it may seem a bit overwhelming, the truth is, as long as you keep your logo or text in the dead center of the image, you will be fine. TestimonialIX is the way to go!!!We had interns doing our social media and web updates but could never find one that we could count on to do the job right. After analyzing 200,000 business videos across 1,270 YouTube channels, we discovered more than 50 percent had fewer than 1,000 views. In fact, 61 of the Top 100 brands now embed YouTube videos on their websites (further blurring the lines between digital channels).
Produce lots of diverse content on YouTube: The best YouTube content marketers produce more content. Not only does the company produce great content, but it produces lots of it as well, giving subscribers and other interested parties a reason to return. Increased engagement leads to increased sharing, which leads to increased and sustained long-term views and social interaction. CMI’s 2016 Content Marketing Playbook has tips, insights, and ideas that can help increase your success with 24 of the top content marketing tactics. He is also an award-winning marketer who has used video to help bring 75 innovative products and services to global markets, generating more than $1 billion in sales.
Broadcasts can be targeted to specific groups of users and there is no need for user interference for playing the video clips.
This seems to be a concern for a lot of the producer’s we work with at VideoElephant.
Isn’t it better to host the video on your website and properly mark it up so that the rich snippets show up in search and drive people back to your site vs. In seriousness however, it should be pointed out that when generating content like this, you really need to think of the end goal. Because as far as I know that google only catch keywords in documents not inside the video, do you have any idea? Because of this, here at IX Marketing, we have put together a YouTube Cover Art Template Photoshop file to make the process a lot easier on every body. Maybe, but after analyzing millions of videos, we think it’s a content marketing issue. Using our online video grader, we found the top quartile of YouTube marketers had an average of 181 videos, while the bottom had 29.
Consistent branding and YouTube channel customization occur in 63 percent of the most effective business-oriented YouTube channels.
Engagement is a critical part of earned media that allows brands to engage back, a critical method for driving views and action.

Our experience demonstrates YouTube advertising can deliver 10 times the click-through rates when compared with traditional AdWords and video ad networks. More importantly, YouTube and online video respond very positively to effective, actionable and well-targeted video content marketing. Clypper delivers a unique video player that needs to be installed on mobile phone devices that communicates with a central server. I think both (YouTube-hosted and self-hosted videos) are essential to making sure the videos on your site have the best chance for ranking.
The issue most people run into is that YouTube cover images are optimized to work on TV’s, computers, tablets and phones. Intel, for one, effectively combines both professionally produced content with user-generated content. Specifically, the top 100 brands — along with the rest of the YouTube ecosystem — are burning their online video budgets on video production, while ignoring an equally important element: video content marketing. Equally interesting is that better marketers produced assets with a far broader distribution of video lengths, ranging from 30 seconds to 20 minutes, on average. It delivers results through diverse hyper-targeting options: contextual, behavioral, geo, retargeting and search. The server schedules the video broadcasts per channel and delivers the video clips to the mobile phone devices utilizing a mobile internet connection. Love that you pointed out the YouTube video advertising – I agree, this is an often overlooked part of the puzzle.
Meaning that with that option to only upload one image, it then has to work on all size screens. Keep in mind, YouTube automatically compensates for diverse devices — which is particularly important for mobile and tablet viewing. Our goal beyond social media marketing services is to put your company in a position with which you will easily identify the social networks where you should be participating to promote your brands and services and where people are talking about you.
Ellis on Twitter"Bryan Ellis is the owner of IX Marketing and specializes in web design, graphic design, SEO and inbound marketing.
Wea€™ll also help you create and manage your own social media profiles to attract visitors.
When not working he spends his time with his dog Charlie and working as the CEO of a charity spreading nutrition to the world one community at a time.

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