Apple has an "all sales and rentals of products are final" rule as part of its iTunes and App Store policy, but it appears the company is quietly making an exception for its new $299 video-editing software. A number of users in an Apple support discussions thread are reporting success in getting a refund on their purchase of Final Cut Pro X after writing in to complain that the software did not meet their expectations, The Next Web reported today. Apple did not immediately respond to a request for comment on whether this is a blanket exception to its App Store rules. Refunds on digital goods continue to be one of the big differences among digital application stores.
Apple updated its Final Cut Pro X video editing software this morning with some much-needed improvements.
Multicam editing is done in a typical Apple fashion, and besides taking advantage of the time code to sync camera angles, Final Cut Pro X can also sync scenes using audio waveforms to provide great accuracy. Interestingly— broadcast monitoring is releasing as a beta feature, which is unusual for Apple. Apple released Final Cut Pro X last summer as a digital download exclusively on the Mac App Store.
Final Cut Pro X builds upon its robust, one-step chroma key with the addition of advanced controls including color sampling, edge adjustment and light wrap. In the seven months since launch, the third party ecosystem around Final Cut Pro X has expanded dramatically.
Broadcast monitoring in Final Cut Pro X is currently in beta and allows you to connect to waveform displays, vectorscopes, and calibrated, high-quality monitors to ensure that your project meets broadcast specifications. Apple released Final Cut Pro X last week, and in the process, replaced the version of the software that was available as part of the Final Cut Studio product.

While Apple, Microsoft, and Research In Motion all maintain an "all sales are final" policy, Google gives buyers a short grace period after making a purchase. Users also no longer have to export to a motion graphics application to view results with real-time playback, and the broadcast monitoring feature lets an editor connect to waveform displays, vector scopes, and calibrated, high-quality monitors to ensure the projects meets broadcast specifications. Then again, the iPhone 4S digital secretary Siri is also in beta, so perhaps these features mark a change in Apple toward getting new products out of the gate as soon as possible and smoothing out the rough edges over time.
By the way, if you are stuck with a current Final Cut Pro 7 project, there is now a new app called “7toX by Assisted Editing” that is a $99 value and lets you easily convert old files to Final Cut Pro X projects.
However, the software was met with such harsh criticism that the company moved to temporarily block reviews on the Mac App Store. Final Cut Pro X automatically syncs clips from your shoot using audio waveforms, time and date, or timecode to create a Multicam Clip with up to 64 angles of video, which can include mixed formats, frame sizes and frame rates.
You can tackle complex keying challenges right in Final Cut Pro X, without having to export to a motion graphics application, and view your results instantly with realtime playback.
XML-compatible software like DaVinci Resolve and CatDV provide tight integration for tasks such as color correction and media management. The new version of the video-editing application is a complete rewrite from the old one, and is missing a number of features video professionals have been quite vocal about, the main one being the capability to open and edit project files from previous versions of Final Cut. Google's Android and Chrome Web Store efforts offer users a 15- and 30-minute window, respectively, to return an application for a full refund from the time they downloaded it. Apple also posted a FAQ section promising major enhancements in the near future and even issued refunds to disgruntled customers. The powerful Angle Editor allows you to dive into your Multicam Clip to make precise adjustments, and the Angle Viewer lets you play back multiple angles at the same time and seamlessly cut between them.

The new 7toX app from Intelligent Assistance uses XML to import Final Cut Pro 7 projects into Final Cut Pro X. As a result, it's been the butt of a joke on late-night TV, and has spurred a petition seeking to bring back the previous version of the software.While the official iTunes terms and conditions are very clear about not offering refunds, Apple's Mac App Store FAQ notes that users should first contact developers if they "experience a technical issue with an app," and if that fails, to contact Apple.
Application developers on the two platforms are also able to issue refunds after the window has closed. In the case of the latter, customers will be able to monitor their project live while on a shoot.
While the video editing program won praise for its revamped interface, people hated it for its bugs, heavy requirements and lack of pro features, such as multi-cam editing. In addition, some of the industry’s largest visual effects developers, including GenArts and Red Giant, have developed motion graphics plug-ins that take advantage of the speed and real-time preview capabilities of Final Cut Pro X. The stakes in this case, with a piece of software that costs several hundred dollars instead of 99 cents, can be much higher. In e-mails from Apple support personnel on successful refunds, the company notes that it's making an exception.

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