We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums! You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts. Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser.
Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context. Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers.
Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem.
For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical. The single most important element to winning with local PPC is the utilization of radius targets. The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS.
Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy. Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on. Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location. How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business? We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts).
In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly.
When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors. These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow). This article is my first step in the long-lasting experiment: Making the most of calls-to-actions. Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase.
I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit. For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly.
The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it.
If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc. Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. While remarketing can be a powerful channel for digital marketers, setting up your first campaign can be a challenge. There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account. If this is your first time remarketing, you will need to add a remarketing tag to your website. Next, enter a membership duration for the list, which will determine how long the visitor’s cookie will stay on your list.
Once your list is created and the remarketing tag is implemented on your site, an audience list size will begin to populate. Once your remarketing list has been created, it’s time to turn your attention to creating the Remarketing campaign in AdWords.
Before moving forward on adding your image ads into your campaign, make sure all the banner ads you have are formatted and sized within Google’s ad requirements. Once you have your ads formatted and sized properly, adding them into your campaign is as easy as dragging and dropping. These ten handy tools will give you everything you need to produce your own micro videos to post online. Vine has been popular from the moment it was launched, but it has now become a full on phenomenon. Better yet, it puts you in with a community of supportive creators who are always looking at new content.
You can make professional looking videos with pretty much no know-how whatsoever, thanks to their easy to follow platform and useful automated features. You can work on the project together, even from across the world, and see all changes as they are made. It is a powerful Powerpoint alternative that is much easier to use, and much more creative. You can make micro videos that loop and share them on your account, using your Apple or Android phone.
This gives your video a more quality look and feel, rather than the bland clip you may have had before.
You may have noticed a trend on sites like Tumblr of non-looping micro videos, or collections of flashing pictures set to music.
They support full movie editing, which is an interesting plus if your footage is a lot longer. The post 10 Handy Tools to Create Mini Videos: Marketing Through Micro Moments appeared first on Internet Marketing Ninjas Blog.
Last week the digital marketing world was rightly focused on CES and Google’s latest evolution: Search plus Your World.
However, caught between the importance of Search+ and Google’s embarrassing Kenyan adventures and easy to miss, there was also a humble little post about making better use of page titles. One of the digital marketing takeaways from the post was how Google describes the tag as a single rather than an instruction.
In the past Google has not been keen to suggest that behavioural signals have an influence of ranking. The truth is that we do not have to go digging around between the lines of webmaster announcements to know that Google is interested in behavioural signals and has been for a while. This is interesting because it is clear there is a sizable grey area when it comes to just how much emphasis Google gives to behavioural signals. Even after the search engine stood up and explicitly announced it used social signals in search there was plenty of industry debate.
Today, as the controversy around social signals moves to new areas –whether Google are implementing social signals in a good and fair way – I have to wonder whether 2012 will see new debates and new controversy around behavioural signals. If behavioural signals are strong or do grow in influence then core digital marketing disciplines like branding, usability and engagement also become key SEO concerns.
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. The Side Hustle Show is the podcast for part-time entrepreneurs who are looking for business ideas, actionable tips to start a business, and killer strategies on how to turn their side hustle dreams into a growing business. Guests include Jon Acuff, Chris Ducker, Brian Clark, John Lee Dumas, Pat Flynn, and many Tim Ferriss and Gary Vaynerchuk proteges.
You may know Jason as the IWearYourShirt guy, where he earned over $1,000,000 wearing t-shirts for various companies. In this episode, he shares his tips for getting sponsors for your work, even if you're just starting out. Since then, I’ve experimented with several other sponsorship projects, including sponsored posts on this site and more recently, paid advertising on The Side Hustle Show.
You may know Jason as the IWearYourShirt guy, where he earned over $1,000,000 wearing t-shirts for various companies. In this episode, he shares his tips for getting sponsors for your work, even if you’re just starting out.
In my recent annual member survey, one of the biggest challenges named was coming up with the right side hustle idea.


We actually recorded this a live Blab hangout (my first ever!), and may try and do similar sessions in the future. This is the second in what will (at least) be a 2-part series on side hustlers earning income from their land investment endeavors.
In addition, Chris does the occasional cash flip and also has more than $70,000 worth of land payments under contract.
In episode 108 of The Side Hustle Show last year, we met Mark Podolsky, a real estate investor specializing in raw land. Tune in to hear Chris’ tactics for sourcing deals, finding buyers, and setting up his land business for recurring passive income. How to use public information to find leads (and how Chris has trained a virtual assistant to do much of this legwork for him).
In episode 108 of The Side Hustle Show last year, we met Mark Podolsky, a real estate investor specializing in raw land.
Josh has actually been investing in real estate for over 10 years, but accelerated his land-investing efforts after hearing Mark on the show last year. Tune in to hear Josh’s tactics for sourcing deals, finding buyers, and setting up his land business for recurring passive income. I know it’s a good episode when I hang up the call buzzing like I should totally start this! The time commitment needed to run this business as a side hustle to his Army job and Enduring Charity work. We've talked about Uber and Airbnb before, but there are literally hundreds of different platforms where you can put your buy buttons. These app-powered peer-to-peer transactions are unlocking an estimated $300 billion in economic activity by 2025.
We’ve talked about Uber and Airbnb before, but there are literally hundreds of different platforms where you can put your buy buttons. Tune in to hear about several promising platforms and Glenn’s top tips for side hustlers getting started down this path. We chat content, traffic, and monetization strategies, as well as how he manages the business in his spare time.
How he added a forum to the site to address questions one-to-many instead of one-to-one (and build an archive of user-generated content in the process). Kenny Azama has worked with massive global brands like Nike, Samsung, Apple, Chevrolet, and Coca Cola, but he's not an ad agency or a top secret marketing mogul. Kenny Azama has worked with massive global brands like Nike, Samsung, Apple, Chevrolet, and Coca Cola, but he’s not an ad agency or a top secret marketing mogul.
When we caught up, Kenny was in the middle of a cross-country RV tour for a pet care brand, earning $2k a week!
But not every brand ambassador gig requires this kind of full-time commitment, and many can be done on your schedule part-time, nights and weekends. Kenny is so in love with this income stream he’s actually built an online platform dedicated to helping people learn more about the opportunity. Gina Horkey has come highly recommended by a number of listeners, and I’ve seen her work what seems like “all over the Internet” for the past couple years so I’m excited to finally connect and bring her on the show. She’s a freelance writer extraordinaire, but also a virtual assistant, and someone who now helps others follow in her footsteps.
Gina successfully built her freelance writing and virtual assistant business to be earning several thousand dollars a month; enough to quit her day job and go full-time. In this call, we chat pinpointing a service you can offer, finding your first clients, pricing your services, and growing the business and expanding into more time-leveraged income streams. Jon is a former attorney turned full-time entrepreneur, and he's the master of building high quality niche blogs and monetizing them to $10k-20k per month in record time.
We've covered niche sites in the past, but the type of sites Jon focuses on are a different animal.
Jon is a former attorney turned full-time entrepreneur, and he’s the master of building high quality niche blogs and monetizing them to $10k-20k per month in record time. On the call, we use the example of a snow sports site, which in years past may have been considered too broad. On this call we get in to how Carrie broke into the voiceover business, how she landed her first clients, and how she’s grown her business over the last year and half. Teachable – Join the free live training: 7 Steps to Launch Your Own Online Course in the Next 30 days.
Parenthood has got me thinking, every BIG victory is built on the back of a ton of mini victories. We all want the BIG win; quit our jobs, passive income, early retirement, location-independence, whatever it is. Phil's built up a HUGE library of more than 50 online courses and teaches more than 130,000 students. In this episode we chat about how he comes up with course ideas, how he structures his content, and he markets his material, along of course with the tech he uses to get it all done.
Teaching online is a fantastic way to earn money from your experience, skills, and expertise - Phil's built up a HUGE library of more than 50 online courses and teaches more than 130,000 students. His own ecommerce empire has grown to $400k per month in revenue -- yes, per month -- and he's the founder of the popular Jungle Scout software tool that helps make the product research process faster and easier.
In this call we dive into his specific sales criteria and next steps in evaluating a product's profit potential and how to bring it to market on Amazon. In April, he mentioned he'd also started selling products on Amazon FBA using the clearance arbitrage model Travis Scott shared on the show. In so many businesses, our first impressions with customers often come from a website, an email, or a product description. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP. Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster. No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change.
Link text and landing page content should directly relate to the standard ad the sitelink is paired with.
Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page.
When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. Budgets might be extremely tight and every penny needs to count, especially for small businesses.
In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes. Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth. When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s).
Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics. This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location. As a result, PPC influenced more people to physically go to these places and grow these businesses.
You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit. To help with that, we’ve provided a step-by-step look at how to create your first Google AdWords remarketing campaign. The second step required in this process is to create a remarketing campaign within your Google AdWords account. This small snippet of code allows for visitors to be tagged with a cookie required for your remarketing ads to be shown to them once off your website. If you’re not sure which campaign settings to use, check out our post on optimizing campaign settings.
Completing this process has now assigned the remarketing list you created to the remarketing campaign being put together. After creating your remarketing list, remarketing campaign, and uploading your ads, your campaign is all ready to serve ads. You can create your own looping videos that are only a few seconds long, and hey can launch you from obscurity to serious visibility in no time. Pricing starts at $8 per month for personal, $22 per month for professional, and $33 per month for business.
They offer a basic free account so you can try it yourself, which is great for micro videos. Everything you need is already there in their database, you just string it together and fill in the blanks. Now they are finally getting on board with promoting the video service that was always there, as they rush to compete with Vine. It works by stitching together ten photos and allowing you to reverse, repeat, or edit them.


Simple, easy, and effective, it is a great way to make short bits of digital content that get you noticed.
If you need something business quality you can choose their Business account for $9.99 per month. Though I would honestly keep it as a tool for mini videos, which only take a short time to edit and refine. There are two options: upload from your computer files, or search a URL from YouTube, Vimeo, Vine, or other hosting services. This is important in search marketing because those headlines have a significant impact in click through rates.
That certainly dovetails with the way Search+ makes multi-signal SEO the natural successor to the traditional few-signal SEO of yester year.
The way searchers behave is a signal that can override the explicit technical signal of the tag.
Towards the end of last year the search giant was granted an American patent on Systems and methods for determining a quality of provided items. Some of that debate was fuelled by SEOs protecting old business models, some from search marketers who did not welcome the encroaching influence of social and some came from those who were confident that Google would only ever place a small about of emphasis on social. Chances are that you will need to go through a few less than ideal jobs before you find the right career path for you, and that’s why it is important to make the most of every job interview and keep exploring different options. We cover all aspects of starting a business and making money (online and offline), including small business marketing, sales, websites, social media marketing, blogging, time management, and more. He's even sold his last name (twice -- each for $40k+), formerly going as Jason Surfrapp and Jason Headsetsdotcom. If you don’t want to toil as a freelancer or build your own products, one interesting way to cash in on your work is to attract sponsors. I shared the event in our SH Nation Facebook group and was excited to see about a dozen people stop by while we were live.
He called it “The Best Passive Income Model,” because there are no products to build, no tenants or toilets, and you can start without a huge upfront investment. The first is my friend Josh Brooks, an Army Battalion Commander and founder of The Enduring Charity Foundation.
At that time, he was earning $3-4k a month from a portfolio of different sites, and looking to expand his online empire. You win it one quarter at a time, one possession at a time, one down at a time, one yard at a time.
As someone who is, shall we say, less-than-savvy when it comes to mechanics, I was impressed. While he now focuses on his business full-time, he hit the 6-figure income mark before leaving his day job.
As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks. When implemented properly, we typically see conversion rates rise with the presence of sitelinks. And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns.
So, how do you execute a winning local PPC strategy when there’s such little room for error?
Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both.
And that, really, is the whole point to this entire post: utilize these tactics to make more money. This leads to more sales (or leads), which then translates to bottom-line dollars for the company. Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time. Through this blog post, we will show how to upload image ads into your campaign for remarketing purposes.
Having this tag active and installed on your website is required in order to pool your remarketing list. Please keep in mind that when adding image ads, Google usually puts those through a review process.
It is a cloud based video editing service that allows you to maintain full creative control between yourself and your team. You put in the words you want to say, and it creates an animation that can be shared with anyone. Magisto takes your chosen video, allows you to add enhancements and a theme, and put in a sound track. You don’t have to deal with any complicated software or gimmicks, just give it a little time.
Simply put this patent described an algorithmic way to detect whether searchers were happy with a set of research results.
Job interviews can be a nerve wrecking experience, and people often get confused when it comes to presenting a good image and engaging in self-promotion, so here are a few simple tips to help you prepare for that big shot at success.Have a Quick Workout and a Nice Long Shower First Thing in the MorningOn the morning of the interview, climb out of your bed and do some dynamic stretches to warm up the joints and get the blood pumping. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. That said, remarketing can be an extremely powerful tool when working to increase the ROAS (return on ad spend) of your pay-per-click marketing efforts. Then post it on the site where you can share with others looking for content just like yours.
Follow up with a quick 30 minute bodyweight workout that will pump you up and make you feel strong. Some squats, push ups, sit-ups, mountain climbers and jumping jacks are more than enough to wake the body up and give you a nice hormone boost for the rest of the day. The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line. And like any real estate, content is an asset you create for your company, not a cost center.. Stretch afterwards and take a relaxing shower – you are guaranteed to curb some of that anxiety and feel much more powerful, which will be shown in your body language.Have a Delicious and Filling MealYou can’t be expected to perform well on an empty stomach, so a hearty breakfast and a pre interview snack are very important. You don’t want to look pale and sickly, and you definitely want to fuel your brain with quality nutrients, so that you’ll be able to think quick and come up with good answers later on.
Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages. Some people don’t have much of an appetite when they are nervous, but you can make a quick protein shake or have a fruit smoothie with some nuts if eating is a problem for you.Get in the Winning MindsetNo matter how qualified you are, if you allow your doubts and fears to get the best of you, you may very well lose to someone who isn’t as skilled, but is relaxed and confident. Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with.
You want your mind to be laser focused on success, and your whole body beaming with confidence. For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2. For most people, a quick pep talk in front of the mirror and some strutting around the room with your chest puffed and your head held high work great for getting into the right mindset.
Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases. Practice adopting powerful postures whether you are standing, sitting or walking, and go over some of the things that you plan to say in response to common interview questions. Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description. This can take 10-20 minutes or as much as an hour if you feel you need it, just make sure you are well-prepared.Find the Right Outfit for the OccasionRemember, you are basically trying to sell yourself to a potential employer. In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3. The most important part of the whole process is about leaving a good first impression, and it all starts with the way you look. Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location. Good personal hygiene is a must, but when it comes to your outfit, you’ll need to devote a bit more attention.
This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4.
Some workplaces are fairly casual and a very formal business suit and black leather shoes would be overkill, but they might still expect a level of professionalism.Learn how to throw together a decent business casual outfit, and you will be covered in most cases, but be ready to suit up if you are applying for a high position.
Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position).
Black suit, black shoes, white shirt and navy blue tie are a combo that you can’t go wrong with if you are not that fashion-savvy.Spend a few hours getting ready for that big job interview with these simple, yet highly effective tips, and you are guaranteed to feel a lot more calm and focused, and to at least leave a good impression on your potential employers. Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site. There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend. At the same time, there are only so many "alternative" job titles you can include in your body content.



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