If you already have a website of your own, and you want to enlarge your exposure and increase the traffic coming to it, we can offer you our optimization services. We use Google Analytics, Google Website Optimizer, Prosper 202, Google Webmaster tools, and various other professional tools in our analysis process.
If you need advice on marketing strategy and want a professional marketing plan to suit your individual needs, we can offer you this service on a project rate basis.
We take under consideration various marketing strategies when we design each website. Once the site is completed, we’ll offer you our marketing services in order to promote it and attract traffic. Successful email marketing tactics are being shared across the web – especially ever since Salesforce’s 2015 State of Marketing report stated that 73% of marketers agreed email campaigns were the key to an effective business development plan.
A headline that implies something that is consistent with what is being offered in the body of the email, is the best way to maintain the integrity of the business. Email marketers often overlook the preview that is displayed beside the subject in most client emails – the pre-header.
A business that uses ‘no reply’ in place of the sender’s name in an email, comes across as one that doesn’t really want to talk to their customers. Marketers need to realise that people want to interact with people, not automated mailboxes. Another common mistake made by most businesses out there is not focussing on offering value to their customers in the email. And the worst of them all, is forcing a customer to login for unsubscribing from your email list! Videos are one of the best ways to provide your customers with useful, relevant and timely information because they can be created quickly and inexpensively.
In addition to appealing to your customers, online videos have a shareability factor that helps increase the reach of your message and improves brand awareness.
More and more companies are beginning to understand that their customers have different preferences when it comes to browsing for and buying their products, and are harnessing the power of videos to improve conversions and drive product sales.
Companies can take advantage of a wide range of video marketing strategies designed to create trust with consumers, demonstrate expertise, and boost sales.
Customer testimonial\product review videos help build trust and position your company as an expert in the industry. Animation videos are an alternative to traditional online videos, like this one by Lucky Ant, a company that helps small businesses participate in local crowdfunding. While not all nonprofits have a product to sell, video marketing is just as important to a nonprofit’s marketing strategy as it is for B2B and B2C companies.
Not only does he film the rescue of the dogs while he is in the process of rescuing them, he films the progression of the animals - from crate to medicated bath to surgery – showing viewers the dramatic improvement from the initial capture to the time when the dogs find forever homes.
Blogs have become a mainstream source for information, and there are a huge number of them online spanning countless topics, including cooking, technology, business advice, homemaking, politics, marketing, gardening – and pretty much any other niche topic you could possibly dream up.

As bloggers, individuals and companies have become part of a digital content network and a community of potential influencers and brand advocates. It’s a valuable platform that allows companies to help their audiences solve specific business challenges. We guarantee that within a number of weeks you will see that your website traffic grow in size and your ROI as well. But despite the availability of ample resources, email marketing softwares, etc, there are a few common mistakes that can be identified in the campaigns being run even today. While some might say a catchy, exciting headline will get you more clicks, the chances of disappointment and thereafter, loss of faith in the business are more common. A pre-header is basically a bit of text limited to about 100 characters and usually pulled from the first line of the email body. Making this mistake is losing out on a lot of engagement on one of the most direct marketing channels out there. They mostly blabber out praises about their products and services in a manner that is far from being relatable or more so, placeable. B2B, B2C and nonprofit organizations alike are realizing the importance of using video to tell their brand’s story, demonstrate product capabilities, engage with consumers, and improve organic search engine rankings. Whether you’re offering knowledge about a particular topic or demonstrating how to create, do, organize, improve, or prepare something, videos impart information in a visual way, making their messages much more memorable than traditional forms of advertising. The more useful and relevant the content is, the more likely your customers will be to share it with others. A Lancaster, PA-based company, it manufactures a two-part spray that makes any material, including clothing, iPhones, and sneakers, resistant to liquids. At just over five minutes, the video is longer than most product videos, but its content keeps the user interested and engaged. Its EZ Bed is an electric foldaway bed that features fast, simple set-up and teardown, while providing a comfortable air mattress. A recent study by Invodo points out that about half of online consumers are more confident about purchase decisions if they’ve viewed a product video, and about two-thirds of consumers who watch online product videos multiple times convert to a sale.
The snippet of video allows web users to see exactly what the item looks like when worn, and how it moves as the model walks in it. You might be familiar with the company, as they’ve been around since 2006 blending items that include an iPad, a garden hose, paintballs, a solar lamp, and a Twilight DVD to demonstrate the power of its blender. ShoeDazzle, an online company that provides its customers with shoes and accessories on a monthly basis that reflect their unique style, recently discovered the power of online video reviews.
Its video is under a minute, but explains exactly what the company does and how it can benefit its customers. Whether your goal is to increase your donor base, fundraise, or grow your reach within your community, video marketing can help you tell your story and create an emotional connection with donors and constituents.

Hope for Paws, a nonprofit based in California, rescues abused and abandoned dogs, pays for their medical care, rehabilitation and treatment, locates foster homes, and eventually finds a family to adopt the animal permanently. These emotional videos receive millions of views and thousands of shares across social media and the web, but more importantly, they help the nonprofit pay for hundreds of thousands of dollars in medical care for the animals they save. You can find, for example, blogs on 3D printing, blogs on welding, even blogs on doll making. Companies have realized the impact blogging can have on their businesses and they are incorporating it into their content marketing strategies. Web users increasingly use blogs to research, source and evaluate products and services, and more than 60 percent of U.S. During the first session, Beginner Blogging, you’ll get started with the blogging basics that will set you on the right path to developing a sound strategy. If you are interested in building a website from start to finish, we can offer you this service.
Consistent headlines leading to very little substance in terms of content, get the business titled – SPAMMY. In a recent report by MarketingProfs and the Content Marketing Institute, statistics showed video saw the largest increase out of any content marketing tactic in 2012, increasing by 70 percent from 54 percent in 2011. What better way to show its target audience how easy the bed actually is than with a video that demonstrates how effortless it is to use this bed? User-submitted reviews to the site and independent reviews posted on YouTube have increased traffic to its site, as well as boosted sales, with some of its most popular user-review videos garnering nearly 70,000 views.
It offers advice, how-to’s, tips and tricks, and information on a host of topics, including video industry news, video advertising, YouTube marketing, social video, video tools and software, and more. Eldad Hagar, co-founder of the organization, quickly discovered the power video had and successfully uses it to support and promote his cause, as well as garner donations. Register for Beginner Blogging & DIY Wordpress Workshop with Erie Reader managing editor,BenSpeggen, scheduled for Dec.
The second session is a hands-on DIY Wordpress Workshop where you will have computer access to create a blog that includes images, text and links.
From how-to blog posts, to product demonstration videos, to case studies that show your specific expertise in a real-world application, good content creates engagement and encourages your customers to share it with others.

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