O crescimento da tecnologia mobile e impressionante e tende a crescer ainda mais nos proximos anos. Hoje o mobile se tornou uma avassaladora realidade e quem nao se preparou para a chegada desse modo de conexao, ja esta perdendo espaco no mercado. Acho que ja deu para entender que eu nao estou exagerando nem um pouco quando falo que mobile e o futuro.
Eu estou lhe mostrando tudo isso para que voce entenda o tamanho da importancia dessa tecnologia e que se voce nao esta presente nela, e o momento de fazer essa realidade mudar. Resolvi tratar desse assunto com carater de urgencia, isso porque esse e um tema que pode interessar a muitos, mas nao so isso, ele tem o poder de alertar quem esta perdendo oportunidades e espaco no setor. Ciente de todos esses dados e da grandiosidade, certamente voce entendera melhor do que se trata o marketing mobile, se e que ja nao sabe. A essa altura, voce ja deve ter, pelo menos, alguma nocao do que se trata o marketing mobile, mas mesmo assim eu quero lhe explicar, assim se voce nao tiver captado a ideia, acredito que as explicacoes irao suprir possiveis enganos. Basicamente, o mobile marketing ou marketing mobile sao as estrategias de marketing utilizadas e destinadas a rede de dispositivos moveis. Existem varias formas de praticar o marketing mobile, uma delas e atraves de campanhas por sms, mas a que vem apresentando maior impacto sao as campanhas de links patrocinados.
O que esta acontecendo e uma adaptacao ao tipo de consumo dos usuarios em geral e a falta de tempo pode ser um dos grandes responsaveis por essa mudanca.
E nao e so o acesso que pesa nessa conta, os usuarios estao realizando compras, inscricoes, baixando e-books, e uma serie de acoes denominadas, possivelmente por voce, de conversoes. Antes de lhe explicar como voce deve fazer, quero lhe parabenizar pela atitude e dizer que fico muito feliz por voce.
Esta pronto para saber tudo que voce precisa para pertencer e habitar o mundo do marketing mobile?
Fiz uma escalacao basica de tarefas que voce deve executar para garantir seu espaco no marketing mobile e nao perder as oportunidades que o mercado proporciona aos negocios que estao inseridos nele. Tenha um site Responsivo: A primeira coisa que voce precisa fazer e com urgencia e ter um site com plataforma responsiva, isso quer dizer um site com capacidade de se adaptar aos mais diversos tipos e formatos de tela.
Otimize informacoes: Um erro comum de acontecer quando sites migram para uma plataforma responsiva e a ocorrencia de informacoes desencontradas e baguncadas na pagina. Facilite a execucao de Conversoes: No mobile, as conversoes devem estar a poucos cliques de serem finalizadas.
Anuncie para a rede mobile: Essa e uma excelente opcao para voce que quer ganhar e dominar o mercado mobile. Esteja Nas Redes Sociais: Essa dica cabe sob varios ambitos, isso porque ao estar nas redes sociais, voce pode se conectar mais facilmente com seu publico, tem a possibilidade de entende-los melhor quanto a necessidades, desejos e dores, de se mostrar mais acessivel, de fazer adaptacao de linguagem, gerar engajamento e valor, dentre outras coisas muito importantes para o seu crescimento. Voce esta preparado, tem todas as informacoes que precisa, portanto e o momento de colocar a mao na massa, de realizar testes, de analisar resultados e encontrar a formula perfeita para seu negocio. Espero que voce tenha conseguido entender e aproveitar na integra o material que fiz com todo o cuidado pensando em voce. Quero tranquiliza-lo quanto a isso, pois me coloco a disposicao para tentar solucionar possiveis questionamentos relacionados, basta entrar em contato comigo, lhe responderei pessoalmente assim que possivel.
Insira aqui o seu email para receber gratuitamente as atualizacoes e novidades exclusivas do blog! Here is where you will find the comforting guidance so necessary these days in building and maintaining your loyal customer base!
The importance of maintaining a good business reputation cannot be overemphasized.  Each and every business is just one negative review away from a poor reputation.  Bowman Target Marketing will aid your business by clearing away your poor reputation, help you gain a 5 star reputation and then market that great reputation by shouting it out to the world! As for actual tactics, here are the results of what retailers are using today as their mobile tools to carry out their strategy. In the end though, it appears that there may be more pressing marketing matters for retailers as shown here.
While marketers who do track these numbers saw some very impressive results (about a quarter of marketers finding that more than half of their customers engage with social check-in, opt in to geo-fencing communications, and redeem mobile coupons), the biggest surprise is the number of marketers who simply don’t know.
So to help you optimize your mobile efforts, here are three tips we’ve learned from your successful peers over the past year. So you need to create a marketing campaign, and measure its results, for your mobile app — just as you would any other product — measuring both downloads via a paid push and organic downloads. For example, by creating device-targeted ads, Ryan Scott and the team at Seamless was able to increase app downloads by 50%.
The free excerpt of the Mobile Marketing Benchmark Report may be able to provide some assistance.


The views and opinions expressed in this blog are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.
While the guidelines encompass telephone solicitations as well as messaging, this article will focus on the impact of these changes to mobile marketers in particular.
Most of us were already obtaining consent, but few (if any) marketers were including the specific language.
The amendments described above are simple enough, but most of us agree that much is left unsaid.
If consent obtained prior to the amendment is invalid, this means that every subscriber on our lists must reaffirm their consent or be excluded from future messaging campaigns until consent is given.
If consent obtained prior to the amendment is valid, we will simply need to include the new consent language going forward.
The answer to this question is unclear in the law as stated; but, in the absence of a resolution, many mobile marketers went ahead and took action to avoid the risk of a potential lawsuit.
We will follow the progress of this petition and keep you informed of any change to the current law. At this point, the only customers being affected are those who are being asked, usually for the second time, to provide their consent to participate in messaging campaigns. Going forward, it is likely that we will have to include additional legal language in our messages, sometimes resulting in the delivery of two text messages instead of one.
The amendments to the TCPA have certainly caused a stir in the mobile marketing world, mostly driven by fear of legal action and a lack of information. While uncertainty around the Act remains, we can safely conclude that regulation of mobile messaging will strengthen the relationship between brands and their loyal customers by further eliminating those service providers that spam customers with unwanted content.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Lembro-me quando ele era so uma expectativa, tenho que lhe dizer que nao faz muito tempo quando essa era a realidade: Expectativa, apenas. Desse modo, me escalei para a missao de trazer um conteudo rico de informacoes importantes, com forca o suficiente para lhe mostrar pontos de vistas interessantes. Para que nao fiquem duvidas, vou direto ao ponto e a seguir vou lhe explicar direitinho o que e o Marketing Mobile. Com os sites cada vez mais responsivos, essa possibilidade vem se tornando uma realidade massiva.
Houve uma enorme migracao do meio de conexao, ha pouco tempo o maior numero de acessos acontecia por meio de computadores de mesa e notebooks, hoje o cenario e diferente, os Smartphones e os Tablets sao os mais presentes. Eu ja entendi que fazer marketing mobile e uma necessidade e nao mais um diferencial, mas como eu devo proceder para fazer parte desse novo universo?”. Aqui o tempo deve ser levado em consideracao tambem, ate porque voce sabe que hoje o tempo e precioso, ninguem vai ficar esperando seu site carregar durante seguidos minutos. Para que isso nao ocorra com voce, estude uma boa diagramacao das paginas, priorize as informacoes mais importantes e o que nao fizer diferenca, retire.
Isso porque, a qualquer momento o usuario pode se distrair com outras coisas ou ate mesmo deixar para fazer a conversao depois, pois entende que e demorada e complexa. Estude mais sobre as possibilidades que o Adwords oferece, por exemplo, e saia na frente de seus concorrentes. A hora ideal e essa, a cada dia que passa, mais um concorrente de seus negocios entram na rede do marketing mobile, tornando o mercado ainda mais competitivo.
Sei que ha grandes possibilidades de duvidas surgirem, tanto no decorrer da leitura do material, quanto no momento das aplicacoes em seus negocios.
A grande sacada do sucesso em vendas na internet e descobrir como voce pode vender muito, investindo pouco e como atrair trafego comprador, e nao apenas visitantes.
It only makes sense since many people use their mobile devices while they are shopping to get more information or look for bargains.
The chart below shows that of the retailers surveyed for this report mobile is more of a reality than a theory. Is mobile really important or is just a buzzword that is more about being cool than it is about driving business?
From attending our two previous Optimization Summits, along with several other MarketingSherpa Summits, I’ve learned from brand-side marketers that almost every successful campaign or tactic begins with measurement.


To truly produce an effective marketing program, you have to understand the makeup of yourcustomers, not global statistics. It is true for free mobile apps, as well.So let’s say your IT department has invested time in your shiny new mobile app. Because while the cost might not include any hard money, there is still a value exchange, and thus a cost – whether it be time, effort or giving up space on that little smartphone screen for another icon.
So you may have to sell business leaders, your CMO, or your client on the need to invest in mobile analytics and tracking. Pay special attention to the charts on pages 26 and 27, which show the majority of marketers are increasing mobile marketing budgets, and by a significant amount at that. In fact, the TCPA guidelines were amended by the FCC in early 2012; but, they just went into effect on October 16, 2013. Per the Act, we are now required to obtain, and maintain record of, prior written express consent from individuals before texting. The Act also states that a prior business relationship does not override the written consent requirement. The main question is whether consent obtained prior to the amendment complies with the new guidelines, especially if the new language was not included in the original message. This is assuming, in both cases, that we have appropriately archived written consent from our customers in the past. Several large brands made the decision to request new consent from their list of subscribers, with many others following their lead.
Other customers who may fail to reply to such a message may be removed from a messaging campaign and denied future value or information from a marketer. In the limited-character SMS format, this will confound the simple communication of a message to the consumer and may decrease engagement.
In a long term, this change in regulations will further amplify the explosive growth in the channel. Widely recognized as one of foremost mobile technologist and visionary experts on MMS and rich media messaging, Cezar is actively participating in defining the next generation mobile marketing and advertising. Voce deve lembrar-se de que o seu site deve ter boa visualizacao, independente do dispositivo utilizado para acesso.
O que ira acontecer, sem duvidas, e o usuario sair do seu site e clicar no do seu concorrente. Anuncios adaptados para mobile sao mais bem aceitos, pois tem a visualizacao melhorada, alem de ser uma otima estrategia em um mercado que grandes partes dos acessos ocorrem por esse meio.
Whether it’s the actual ‘year of mobile’ doesn’t matter one bit because there will never be such a thing.
As a result, retailers are concentrating on getting a true ‘first mover advantage’ over the competition in this increasingly important space. Will the real ‘year of mobile’ happen when it moves up the priority ladder for marketing executives or will it be when someone writes that it is?
By looking at its site analytics, Alex Corzo’s team at The Ritz-Carlton Destination Club discovered that iPhone users accounted for 90% of its mobile email opens, and decided to optimize for that device.The team’s iPhone-targeted landing pages boosted the conversion rate by 40%. In many cases, the result was a significant reduction in subscriber lists from those who did not re-opt-in.
This would also permit us to leverage our existing lists of subscribers for future messaging campaigns. On the other hand, messaging formats like rich media and long text can include the necessary legal language within a single message along with engaging content like images, barcodes and video.
Para nao correr o risco de perder oportunidades, estude uma melhor navegabilidade, aliando a um bom tempo de carregamento de pagina, tornando o site facil, agil e bonito.
Por isso, otimize os botoes de conversao, deixe o processo mais curto e intuitivo com aspecto de ser facil de executar. Wouldn’t you think that getting a ‘first mover advantage’ in this growing space would push its importance up the marketing food chain a bit more? Because the mobile world and how marketers approach it will be a process that will happen over many years no matter how the industry writes about it.



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