Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. In order for you as a local, small business owner to be competitive using the incredible power of the Internet, and creating a powerful online presence for your business, you must first do your small business market research for your particular market niche. One - As a small business owner, you are far too busy keeping your clients and customers happy that you have to hurry through this complicated and important process. Two - As a local business owner, your skills and expertise is in your business not in the Internet marketing of your small business and you have not learned all the necessary components to do proper small business market research to expose your business to your target market consistently. What tends to happen when you try to “do it yourself” is you either create a website yourself or hire someone do it for you very cheap who also has very little experience and you end up sitting with a site that is attracting you zero new customers and clients. You then start blaming the Internet saying “this stuff just does not work for my business” and end up getting frustrated and upset because you have just wasted money, but more importantly, a lot of your own time. As a local small business owner, your time is your most valued asset and the luxury of wasting it is something that you just cannot afford to do.
What most people fail to understand is that marketing your local small business online is a science.
To learn more about why its crucial for you, as a local business owner to start with small business market research simply give us a call and a member of our team will share with you all the vital information that you need in order to run a successful online marketing system that will help you to attract more customers and clients to your business daily. I agree to Shutterstock's Website Terms, Privacy Policy, Licensing Terms and to receive emails that I can opt out of at any time. All plans come as a Standard license, and can be upgraded to an Enhanced license at any time. When Ed Miliband and his team were looking for one word to sum up his approach to the banks they chose one they must have heard again and again at the movies. In his speech at the University of London, Mr Miliband likened the "broken" banking system to the energy market, claiming "too much power is concentrated in too few hands" and this has had a detrimental effect on enterprise and jobs. Extracts of the speech to be given by the Labour leader say: "We have to get to the root of the decades-long problem in British banking - too much power concentrated in too few hands.
Bankers have said to me this would lead to what they call a perverse outcome, that as they approached the maximum size they would dump customers they deemed low quality or loss-making.
Efforts by the Lloyds Banking Group to dispose of more than 630 branches last year foundered after Co-op pulled out of a deal due to financial problems.But the firm has re-launched the TSB retail bank, with about 600 branches, while RBS has set out plans to revive Williams and Glyn's - which ceased trading in 1985 -to take over RBS branches in England and Wales and NatWest outlets in Scotland.
Thousands of people in England are having "do not resuscitate" orders imposed on them without their families' consent, an audit of dying patients finds.
It is important to estimate your market size, this can also allow you to understand the feasibility of your venture.
It might happen that we believe so much in and get so passionate about our product or service we might think or assume that everyone will want it. It is ok to make assumptions, however it is also important to understand what these assumptions are based on. Understand how you will generate revenue will help you further define your target market and estimate your market size and target customer. Once you start understanding who your customer is, it is important to determine if you can efficiently market your product to them. A small market size, might quickly reach a saturation point and you would need to redefine or expand your target group. Targeting a specifc market does not mean that you are excluding anyone else from buying your product, on the otherhand it allows you to focus your efforts where there is more ROI. Scalable to any size without losing image quality; can be used for any printing or online applications. Microsoft on Tuesday unveiled its next operating system for all devices a€” computers, tablets, phones, and more a€” called Windows 10.
That's triggering chatter about a minor "correction," which many people believe is long overdue.
One thing I do know, though, is that stocks are extremely expensive on every valid historical measure I know of.
The other thing that this level of valuation has also often preceded is something much worse than a "minor correction" a€” a crash. A crash of that magnitude wouldn't even make stocks "cheap." It would merely take them back to their long-term average. Lest you be concerned that I'm just "talking my book," I should be clear about one thing: I own stocks, and I'm not selling them. I also want to point out one new thing that is worrying me lately: the rise of investor margin debt.
The problem with margin debt is that the cycle is just as self-reinforcing on the downside.
And in case some of your bullish friends have convinced you that Shiller's PE analysis is otherwise flawed, check out the chart below. And, lastly, lest you're tempted to dismiss both Shiller and Hussman as party-pooping idiots, here's one more chart. Montier's chart shows that another of the common arguments used to debunk Shiller's PE chart is bogus. In short, Montier thinks that all the arguments you hear about why today's stock prices are actually cheap are just the same kinds of bogus arguments you always hear in the years leading up to market peaks: Seemingly sophisticated attempts to justify more buying by those who have a vested interest in more buying.

One reason many investors think stocks are reasonably priced is that they are comparing today's stock prices to this year's earnings and next year's expected earnings.A In some years, when profit margins are normal, this valuation measure is meaningful.
Profit margins tend to be "mean-reverting," meaning that they go through periods of being above or below average but eventually a€” sometimes violently a€” regress toward the mean. Now, again, you can tell yourself stories about why, this time, profit margins have reached a "permanently high plateau," as a famous economist remarked about stock prices just before the crash in 1929. For the last five years, the Fed has been frantically pumping more and more money into Wall Street, keeping interest rates low to encourage hedge funds and other investors to borrow and speculate.
But now the Fed is starting to "take away the punch bowl," as Wall Street is fond of saying.
Specifically, the Fed is beginning to reduce the amount of money that it is pumping into Wall Street.
In the past, major changes in direction of Fed money-pumping have often been followed by changes in direction of stock prices.
From 1978 to 1990, we see the two drawdowns described above, as well as another tightening cycle followed by flattening stock prices in the late 1980s. One of the oldest sayings on Wall Street is "Don't fight the Fed." This saying has meaning in both directions, when the Fed is easingA and when it is tightening. On the positive side, the Fed's tightening phases have often lasted a year or two before stock prices peaked and began to drop. So those are three reasons I'm still nervous about stock prices and think stocks will likely deliver lousy returns over the next seven to 10 years: price, profit margins, and Fed tightening.
None of this means for sure that the market will crash or that you should sell stocks (I own stocks, and I'm not selling them.) It does mean, however, that you should be mentally prepared for the possibility of a major pullback and lousy long-term returns. It takes years of dedicated research, study and a desire to continue learning what the search engines want and are looking for online.
Our scientific approach to marketing your small business on a local level is based on practical science that returns results time after time. Everyone who signs up gets full access to our entire library, including our curated collections. Our Standard license allows you to use images for anything, except large print runs over 500,000+ or for merchandising. Once you have downloaded your image, you have life-long rights to use it under the terms of the license purchased.
This information can help you understand who are  the potential customers that would be ready to pay money to buy your product. Your personal and professional experience and also your current knowledge might make you believe that you understand everything about your target market even before any research has been conducted. Market research can help you achieve this by understanding demographics and purchasing patterns.
Take this into consideration from the beginning even if you don’t target extended groups immediately. Her experience in online marketing and e-commerce goes back seven years when she joined a local web development company as a partner, where she was managing web projects from conception to release for several clients. Based on real-time data from NetMarketShare charted for us by Business Insider Intelligence, Windows 7 is still the worlda€™s most dominant desktop operating system a€” and between all versions of Windows, Microsofta€™s operating system comprises a whopping 92% of the global desktop market share.
Or maybe this is just a blip, and the brilliant and prudent Jeremy Grantham is right that we're on the cusp of a new bubble that will take the S&P 500 up another 10% to 15% over the next year to 2,250. And to deny the possibility that stocks might someday drop back to their long-term average seems the height of delusion to me.
It shows the cyclically adjusted price-earnings ratio of the S&P 500 for the last 130 years. Please note that, sometimesa€”as in the entire first 70 years of the last century a€” PEs (blue line) can be low even when interest rates (red line) are low. Bulls often say that Shiller's PE is flawed because it includes the crappy earnings year during the financial crisis.
In other years, however a€” at the peak or trough of the business cycle a€” comparing prices to one year's earnings can produce a very misleading sense of value.
As a result, it is dangerous to conclude that one year of earnings is a fair measure of long-term "earning power." If you look at a year of high earnings and conclude these high earnings will go on forever, for example, you can get clobbered.
This free money, and the resulting speculation, has helped drive stocks to their current very expensive levels. In many of these periods, you'll see that sustained Fed tightening has often been followed by a decline in stock prices. The Fed started tightening in 1976, at which point the market declined and then flattened for four years. For those who want to believe that Fed tightening is irrelevant, there's good news here: A sharp tightening cycle in the mid-1990s did not lead to a crash! So even if you're convinced that sustained Fed tightening now will likely lead to a sharp stock-price pullback at some point, the bull market might still have a ways to run. I also would not be surprised to see the stock market drop sharply from this level, perhaps as much as 50% over a couple of years.
Sell some positions and build up your cash reserves & create a bit of an insurance policy (especially if your older). You can send these slides to your personal contacts who might be interested in Business Diagrams.

It’s based on years of online experience and an endless desire to understand what the search engines want in order to deliver your desired results. If at any time you're unsatisfied with your experience with us, you can cancel your subscription. New products or ventures are the ones that struggle most with defining their target market and might usually end up being too broad in their offering.
Sometimes it is also the case that your potential customers are not aware that they have a need or a problem they need to solve. Reach out to groups of potential customers and get a more realistic  scenario of who your target market is so that you can narrow your marketing efforts to those groups that are mostly likely to buy your product. She moved on to gaining experience in internet marketing with an international software company based in Malta, with a special focus on competitor analysis, market research and product marketing.
Beyond desktops, when you look at all operating systems across desktop and mobile devices, Windows 7 is still the most-used OS with 38-39% market share.
So I'm not expecting my retirement account to do well from this level over the next seven to 10 years. That's worth noting because, today, you often hear bulls say that today's high PEs are totally justified by today's low interest rates. It shows six valuation measures in addition to the Shiller PE that have been highly predictive of future returns. Montier, one of Wall Street's smartest strategists, is also very concerned about today's valuations. Note that, in every previous instance in which profit margins have reached extreme levels like today's a€” high and low a€” they have subsequently reverted to (or beyond) the mean.
Alas, two other tightening cycles, one in 1999 to 2000 and the other from 2004 to 2007 were followed by major stock market crashes.
We don't live forever, so the decision to hold or sell at least some holdings has to factor that into account. Here are a couple of questions that you should ask yourself when undertaking this exercise.
This does not mean there is no market for your product, however you might have to do extra effort to get your target market aware of the need for your product. Ask your potential customers what they think, in this way you can understand better what they want. However once this is done, you can understand better which channels to use to reach your customers.
This, in turn, is making stocks go up more, which encourages more investors to borrow more money to buy stocks. In fact, it's higher than at any point in the 20th century with the exception of the months that preceded the two biggest stock-market crashes in history. Even if this were truea€”even if history did not clearly show that you can have low PEs with low ratesa€”this argument would not protect you from future losses, because today's low rates could eventually regress upwards to normal.
The left scale shows the predicted 10-year return for stocks according to each valuation measure.
Even when you include 2009 earnings (purple), Montier observes, 10-year average corporate earnings (blue) are well above trend (orange).
The unfortunate side effect of the Fed's low interest policies has been to drive people away from relatively safe fixed income investments towards stocks (especially dividend producing ones). It might be the case that you confirm what you have assumed, however it is always better to be safe than sorry especially where money is being invested. Basically, if and when stocks reverse course, conditions are ripe for them to fall a long, long way before anything begins to prop them up. The colored lines (except green) show the predicted return for each measure at any given time. This suggests that, far from overstating how expensive stocks are, Shiller's chart might be understating it. But just note that Fed policy goes through "tightening" and "easing" phases, just as stocks go through bull and bear markets. The old rule of thumb that you should own more bonds as you get older doesn't work as well in this environment when interest rate are being held low.
As you can see in this chart from Doug Short, investor margin debt (red) is now higher than it was just before each of the two recent crashes, both of which took stocks down ~50%.
And in the past, without exception, a PE as high as today's has foreshadowed lousy returns for the next seven to 10 years. The green line is the actual return over the 10 years from that point (it ends 10 years ago). A lot of retirees or people close to retirement are heavy into stocks, but because of they're age, they don't always have the luxury of waiting for the market to bounce back after a sell off. A Today, the average expected return for the next 10 years is slightly positive a€” just under 2% a year. 7 or 10 years of lower prices might be ok if you're in your 30's, but not so good if you're in your 60's.

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