B2B Content MarketingRather than jumping straight to the tactics, take the time to develop a strategy. Business BloggingIf you want your website to be found online, you’ll need to seriously consider adding a blog. SEO BasicsLearn about search engine optimization and get tips that you can use to help your website get found online. Social Media MarketingYou don’t need to be on every social network out there, but you do need to have a presence on social media if you want your online marketing to be effective. In another sign that America is becoming more competitive in manufacturing, a recent study shows that by 2015 the average cost of importing products from China will be about the same as the cost of manufacturing them in the United States.  Now that is good news! The survey, conducted in March 2013, was conducted with manufacturing-related companies across more than 10 industries with about half of the respondents having annual revenue of $1 billon or more and all respondents sourcing production across multiple continents.

Approximately 58% of survey respondents said that for production that had either already been nearshored or is being considered for nearshoring, they have either reduced or expect to reduce their total “landed cost” by 5% to 20%.  Landed cost is the calculation of all of the aspects of bringing a product to its point of sale including transportation costs, duties and the expense of inventory in transit. Is nearshoring or reshoring being considered by your company?  Or by your customers?  Please SHARE and LIKE this blog and let us know your thoughts.  And as always, thank you for subscribing to EVERYTHING’S CONNECTED. The official Remke Blog, Everything’s Connected, raises keen insights to the electrical industry and celebrates ingenuity of Manufacturing in the USA.
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