Last week the industry gathered at The Carlu in Toronto for the 93rd annual Marketing Awards. Within three days of launching, the Skittles videos had 1.5 million views, nearly doubling the campaign target of 800,000, and rose to the top of the viral video charts all over the world. To see who else brought home DMA gold, silver or bronze, download the 2011 Digital Marketing Awards book.
While we won’t be tweeting a play-by-play, we do hope that providing more information on how the jury days operate will unwrap some of the mystery of the Marketing Awards.
The Marketing Design Awards celebrates the importance of design and its contribution to the success of a brand. From almost 200 entries, brands big and small have made the cut from Fortnum & Mason to AirAsia. This year the Awards presentation will be held in the evening of the 18 March at the Hippodrome, Leicester Square, London. On Monday Marketing was pleased to begin announcing the shortlist nominees for the 2015 Marketing Awards. Walkers, Jaguar, Lloyds, Virgin Holidays, The Guardian, Specsavers and John Lewis were among the brands who celebrated wins at this year’s Effective Mobile Marketing Awards. The winners were unveiled at an Awards Ceremony in London this evening, attended by 300 representatives from brands, agencies and mobile marketing firms.


Audi, Cineworld, Carling, Premier Inn and Domino’s Pizza were also among the brands who triumphed this year, while on the agency side, Nimbletank, Somo, PubMatic, Fiksu, Mindhare, Manning Gottlieb OMD, Mediacom, Millennial Media and and Hi Mum! It’s been another fantastic year for the Effective Mobile Marketing Awards, with the best ever crop of entries demonstrating the high level of innovation and quality the industry has achieved in the past year. Jaguar and Mindshare’s Feel Wimbledon campaign was one of the big winners of the night, taking home the awards for Most Effective Use of Video, Most Effective Brand Campaign, Most Effective Mobile Advertising Campaign and our Grand Prix award. This year’s Awards were sponsored by Trinity Mirror Pinpoint, Theorem and Masterclassing. Today is a bank holiday here in the UK, so Mobile Marketing Towers is currently devoid of life while we all dance around the traditional Maypole. At Mobile Marketing we're proud to help tech companies showcase their cutting-edge solutions, whether it's on our website, in our magazine or at our Mobile Marketing Summits. If you are an existing print subscriber and you have not yet created an account and password for your digital access, please select “Create an Account”. They also elicited 104,600 comments, 88,000 Facebook shares, 5,000 tweets and attracted 11,000 subscribers to the Skittles YouTube channel.
Promoted in May from director of digital on select accounts to her VP role, Shropshire has been instrumental in building UM’s digital marketing culture. Well, this year Havas Worldwide Canada is developing a new approach to how we present the Marketing Awards to our readers.


The theme of transparency will continue at our gala and in the awards book, and we’re starting by opening the doors to our jury deliberation room.
In doing so, we hope to offer more insight into how an entry wins gold, show you what ideas work, and provide that spark of inspiration for your next campaign. Here we announce the shortlisted entries for 2014, many of which the judges said pushed the boundaries of creativity above and beyond. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Today we continue with the entries that made it through the first round of online judging, and were considered by the live jury in the Out-of-Home, Digital and Self-Promotion categories.
The strength of the nominees in every category has been an inspiration, and made it tougher than ever when it came to picking winners.
We will be collecting fun and interesting moments to help pull back the curtain on how a jury room operates. How many litres of coffee does the jury consume, for example, over these three days?



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