The marketing mix is the unique combination of pricing, promotion, product offerings and distribution system (place) to reach a specific group of consumers (the target market). To better understand the marketig mix click on the below link to see a brief summary of the marketing mix for NIKE. Statement – Successful companies have different marketing mixes for different products.
To effectively market a product or service there are four things you need to get right: Product, Price, Place and Promotion.
As the product is the item being sold to the customer, the thing that will bring in money, its features and design need careful consideration. The answers to these questions will help a firm design, package and add value to its products. There are lots of different pricing strategies but every strategy must cover at least your costs unless the price is being used to attract customers to the business (loss leader pricing). The Place element of the marketing place is about where the product is made, where is it stored and how is it transported to the customer. The following link provides further information on place: Marketing Mix and Place Strategies.
A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. Promotional activities for consumer sales will be different to promotional activities for business to business sales.

E-Marketing Mix: A massive increase in internet sales has changed the way the marketing mix is implemented by firms. The art of overcoming objections - to the purchase or selection of your product or service. Understanding your B&Bs shortcomings in the eyes of prospective guests allows you to tailor the flexible elements of your marketing mix.
In marketing we often talk about the "Four Ps" - Product - Price - Place - Promotion and as students I guess we always tried to find a few more "Ps" (I remember getting up to 13 or 14).
The Internet has changed the way B&B Owners do business and applying the marketing mix to your online presence and communications is an essential new skill. One the process of Market Research is completed you can Plan and Anticipate what you need to do to compete both effectively and profitably.
This covers the process of finding, booking, staying and leaving your B&B - below are a few pointers to help your thought process - stamp your own personality on every thing you do - try to do something unique that will provide a lasting memory. Direct all your online marketing effort to a single website for your B&B - you only need to be found once.
Scalable to any size without losing image quality; can be used for any printing or online applications. Whether the firm is manufacturing the product or purchasing the product for resale, they need to determine what product features will appeal to their target market. The place for each of these things should ensure that the product gets to the right place at the right time without damage or loss.

Promotion is any activity to raise awareness of a product or to encourage customers to purchase a product. An increased focus on environmental issues, has contributed to a rise in the demand for environmentally friendly products and services.
However, most other elements allow you apply your marketing skills, optimise guests perceptions and compete for business more effectively. The four elements should be viewed as one unit and structured to support each other; Otherwise a firm's marketing strategy will be confusing and uncoordinated. This article provides you with a quick introduction to each element and links if you would like more information. You will also need to consider competitor pricing and factors within your marketing environment.
Many organisations have adapted their marketing strategies to capitalise on the consumer appetite for Environmentally Friendly Products. Click on this link to read more about how the marketing mix can be used to market environmentally friendly products and services.

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