With 9 in 10 organizations marketing with content, it’s evident that we need effective tools to create, publish, distribute, and analyze content published online.
Needless to say, there are lots of tools out there, but which are the ones worthy to give a try?
Here are 15 more awesome tools I believe can be of great help to you when coming up with awesome content for your business.
To tell the truth, managing content creation, and getting it done right and on time, can be difficult at times. GatherContent helps you manage content creation for the web, is fairly inexpensive, and appears quite convenient to use. Kapost, a content management system with focus on marketing results, has built-in analytics for content.
Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Curata is a content curation tool that helps you discover, refine, and analyze content you’ve curated. While this is a great tool to create content, there is one “but”: Since content is published on Storify initially, if you choose to share it on your website, the content won’t be considered unique. This content marketing tool allows content collaboration for teams, scheduling, idea storage, and management. This content licensing solution allows you to license already written and working content, which makes it a great tool primarily for brands.
This tool gives more precise analytics on your content and social data by tracking social actions and providing metrics around social behavior. You’ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing.
Sharing advice on selecting and using these tools to get better results from digital marketing was one of the drivers behind setting up Smart Insights and we'll soon be launching a marketplace to feature these tools - get in touch if you'd like to be featured in our new directory. However, the range of tools to gain insight is daunting and this has been highlighted again by the new Gartner Digital Marketing Transit Map - newly updated for Spring 2015. It's a great complement for Scott Brinker's Digital Marketing Landscape map which you may know - I personally prefer since it has clearer groupings of technology categories and specific tools shown by popularity. To the south are the “business districts” that connect with other parts of the organization: IT, sales and service, general marketing, business intelligence and general advertising, which is often outsourced to agencies. The stop in the center, labeled “digital marketing hub,” is the central station where all of the functions converge. In the northeast are services concerned with engagement quality: creative and user experience. Maps like this can help in reviewing tools available against what you currently have in place as part of reviewing your use of insight, so I hope some may find this useful - let us know what you think? Dave … glad you made sense of those because I was going crossed eyed with the joining up of all the different dots, inc. New businesses are often faced with a near-Herculean task when it comes to advertising and gaining market presence in an already saturated online environment.
Marketing automation is a very broad term that can refer collectively or separately to a number of behaviors and actions.
Marketing automation tools include basic tasks like advertising and promotion, and also includes marketing tasks completed over the Internet, via email, SMS (text messaging) and social media.
Marketing automation tools level the playing field between the corporate giant and the “little guy,” giving small businesses a chance to complete for a bigger piece of the market. When choosing a market automation tool for a small business, there are several factors to consider. Choosing a tool that caters to large online businesses may not be a good choice for a small brick-and-mortar store, and vice-versa. GetSpokal offers editing software meant to streamline the WordPress software and make publishing blogs faster and easier. Bridg provides marketing automation tools that include contact management, email campaigns, and social marketing. Optimove bills itself as a “Customer Retention Automation Software” and helps customers to find and retain online customers. Uplanme provides marketing automation tools designed to help online businesses increase their customer base. Alicanto provides marketing automation tools in the areas of email marketing and social media promotion via Twitter and Facebook, but is unique in offering direct mail advertising options. ActiveCampaign provides marketing automation tools in the area of marketing campaigns, sales management, and customer data management. Is a business-to-business (B2B) marketing automation tool, meant for companies that make products for businesses rather than indivduals. Ambassador’s business strategy is to turn customers into promotional tools for small businesses. IFTTT (If This Then That) is a marketing automation tool that uses integration to simplify processes for business owners.
In today’s marketplace, a small business has very little chance of succeeding against a large corporation with a near-limitless marketing budget, unless that business makes use of available marketing automation tools. You can see it at the bottom of the integrations list, if you log in to your Pagewiz account, and navigate over to a certain landing page’s integrations section. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Online marketing or online advertisement is a form of marketing that can be done only over the internet.

Marketers can measure the success of online marketing campaign easily using Google Analytics. Using keyword research tools it’s easier to know what your target customers want and then you can place the ads on proper search engine result pages. SEM (search engine marketing)- It’s a form of marketing that tries to promote websites by escalating their visibility on SERPs.
SMM (social media marketing)- It’s the process of gaining consumers’ attention via social media websites such as Facebook, Twitter, Google+ etc. Affiliate marketing- It’s a marketing strategy where you must take help from one or more affiliates and give them rewards for their efforts to bring new customers to your site. Inbound marketing- For inbound marketing, you have to create informative content and share it freely over internet to convert prospective customers into regular buyers. Distributing timely information is very important and to do that you need a dedicated online marketing team.
Online marketing might have some disadvantages, but it is worth a try due to its tremendous reach, given the increasingly tech savvy consumer base. Once we try these amazing products out, we develop a reliance on them, and one day we feel we just can’t live without some of them. Content curation (with Curata of course!) can be a great tool for marketers to complement their curation efforts.
When I'm talking at conferences I often see most pens to paper when I'm recommending the many freemium tools to gain insight to improve results from marketing. Gartner’s digital marketing transit map presents a comprehensive landscape of marketing technologies that will enable organizations to see every kind of service and technology that is available and how they relate to each other”. The question becomes, how to effectively market a new business with the limited resources of a startup company. In general, marketing automation tools refer to the online software and tools that provide business owners with the opportunity to effectively market their products online and to automate repetitive tasks. More complicated marketing automation includes the tracking and categorizing of customer data, lead generation, monitoring customer behaviors and choosing appropriate responses to help earn maximum profit. Consider the reputation of the marketing automation tools and the length of time they have been in business. Getspokal also allows users to integrate blog posts with social media sites like Facebook and Twitter. Two noteworthy services are reputation management, which helps business owners monitor and manage online customer reviews, and ROI (Return On Investment) Analytics, which helps businesses see which strategies resulted in actual revenue. Optimove will help small businesses to contact target customers, and then draw in and maintain that business.
The tool offers help in designing emails, creating different customer lists, and analyzing campaign effectiveness.
In addition to options provided by other marketing automation tools, messages can be organized over email and text (SMS), and via push notifications. The tool is integrated with popular social media sites such as Facebook, Twitter, and LinkedIn, as well as others.
Unique features of Uplanme include the ability to plan and manage business events, and maintaining public event calendars for businesses. Alicanto also helps small businesses organize marketing campaigns and promotions around holidays and customer birthdays.
Bizo touts such well-known companies as Microsoft, American Express, AT&T and Porcehe, as its customers. Referring to customers as “ambassadors,” Ambassador helps small businesses track and manage customer referrals. This refers to the way Cloudwork is available to customers, as software that users access over the Internet. IFTTT offers integration with some very popular apps, such as Craiglists, eBay, BuzzFeed, Facebook, and Google Drive, among others. If two separate companies do not offer integration between their services, Zapier can make that integration happen in a third-party platform. Whether a small business serves 50 customers or 50,000 customers, there are plenty of marketing automation tools available online to help grow and maintain a successful business. Named one of the Top 50 Influencers in B2B Marketing (#14) by Onalytica and a Top 50 Influence Marketing Blogger by InkyBee, Ron is a digital marketer and conversion optimizer, focusing on maximizing ROI with content marketing campaigns. The service is free for now and allows business owners to perform data integration tasks – import, export, sync and replicate, as well as data backup.
Some examples of online marketing are banner ads, keyword related ads on search engine result pages (SERPs), dynamic ads, online classified ads, blogging, email marketing, social media ads etc. For example- A sports equipments company can target 15-30 age group consumers using Pay-Per-Click (PPC) campaign.
For instance, you can create a fan page and publish regular updates about your company to increase sales. For example, when you launch a new service, you can send a customized mail to all your loyal and potential customers informing them about the benefits of your service and pricing details. For instance, if you are launching a new ecommerce site, give an ad like this in your site “refer 5 of your friends to join our site and get $2 gift coupon for each successful referral.” Since people trust their dear ones’ suggestions, your site will immediately get some positive response. For instance, if you run a web design company, share latest web design and development related news in your blog to establish your expertise and encourage readers to check the services you offer. For instance, if you have developed a game, you can create a demo video and upload it on YouTube to create a buzz in the market. In this online marketing payment model advertisers are required to pay the ad publisher (mostly the particular website owner) once the viewer clicks on the keyword targeted advertisement.

By the time people notice your banner ad or PPC; they may have gone through several other ads and taken a buying decision.
For instance, some companies send “24 hour sales” promotional e-mails to the consumers to boost revenue overnight. If your target consumers are not very internet savvy, they will never notice your marketing campaign. It offers an easy to way to check yourself and your authors on whether the basic SEO requirements for your post have been met. Swayy helps you discover content of interest for your audience, share it, and analyze results.
I've kept this map for reference - here's the new Digital Marketing Landscape map from Scott for 2015 - checkout the difference.
I’m a big fan of infographics, but could have done with some some simple tables for the technology landscape ones. Large corporations are able to employ enormous marketing departments and are consequently able to wield a large market presence. Use these three factors to weed out tools that are too expensive, provide unnecessary services, or cannot handle the size of the customer base.
Posts can also be scheduled ahead of time and SEO (search engine optimization) advice is available. By analyzing customer actions and data, Optimove makes recommendations to business owners on how to best market to specific customers.
Customer.io also offers help with segmentation – analyzing customers based on data and behaviors – and helps business owners to make better decisions based on this data.
Autosend.io also provides “autoresponder” services, meaning that it allows business owners categorize responses based on customer activity. Separately, Uplanme also offers Uplanme consulting, which helps local small businesses like bars and restaurants create and maintain a profitable online presence via social media, email campaigns, websites and event calendars. Another feature unique to Alicanto is their “Alliances” which allow businesses to join together to increase sales. Some of the features are available for free (free email marketing & marketing automation for up to 2,500 contacts), but the larger audiences require a subscription. Bizo describes their business strategy as the “Full Funnel Approach” and works to identify new customers, nurture customers until they make a purchase, and retain customers for future business. Ambassador offers tools to help create successful incentive campaigns to drive referrals and can integrate with other third party apps to streamline activities. Cloudwork works by integrating all of the different apps that business owners use to manage their businesses. IFTTT does not list pricing information on its website, but does offer many examples of how the service works.
Look for these 5 essential capabilities to quickly narrow the field and find the perfect tool. For instance, you can insert important keywords in your website to help Google find it quickly and publish articles on reputed blogs to acquire quality links.
CPM is a common parameter in advertising and it is the result obtained by dividing the price paid for placing an ad by the count of the impressions generated.
The advertiser pays the ad publisher or the affiliate marketer when an action such as purchase or form submission is completed. The average small business many have, at most, one or two employees dedicated to marketing. Finally, give some serious thought to level of expertise required to use the tool’s software. GetSpokal offers a free trial period and has three different pricing levels, each without a long-term contract. Pricing depends on business size and has different levels for email marketing only, and full marketing automation services. Specific pricing plans are not mentioned, but cost does depend on the number of customer networks and the number of customers in each network. For example, business owners can schedule emails to be sent out to customers who signed up for a free trial reminding them to sign up for a subscription before the trial runs out. Ambassador offers a free trial, and has multiple price levels, though some lower tiered subscriptions only offer email-based support.
Other possible actions include creating customer contact information from entries made by customers on websites. Marketing automation tools that are simple and easy to use are going to save the most time and energy. Unlike other marketing automation tools, SocialOomph also integrates with blog publishing websites like WordPress and Tumblr.
Market automation tools like Zapier make it easier for business owners to integrate without having to learn code.
However, to get the most out of your online marketing strategies, hire professional online marketers to maximize return on investment.

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