Online Marketing plays a critical role in overall marketing mix of an organization, as the percentage of internet consumer spending grows, more and more businesses are allocating portions of their budgets to online advertising. Prabhat Media Creations- provide an integrated online advertising campaigns that exposes to prospective buyers. Occurring simultaneously with ad strategy, online media planning and placement is employed in an ongoing effort. Facilitates bidding and controls budgets on thousands of keyword phrases for all of search engines.
It’s a scientific fact the wording of titles and descriptions impacts click-through rates, especially for paid searches.
This infographic from Yume comes to us via Los Angeles Hyundai and explores “Important Details You Should Know When Placing an Ad”. Retail remains the largest online advertiser as retailers seek to attract more customers as they increasingly shop online.A  We believe most of these budgets are allocated to search, and retail could account for as much as 20% of total search spend. Financial services, a top category, declined about 6% in 2008, driven by a poor economy and particularly weak financial markets. March 29, 2011 By Jay Garrett Leave a CommentAs the crunch continues more of us are buying, selling and searching online classifieds from our smartphones and laptops more than ever. Facebook continues to go from strength-to-strength with half of the UK poking each other, Twitter has celebrated its 5th birthday and Myspace well, that’s no longer a social network site is it?
All of this online social behavior has helped UK online display advertisting grow to be worth almost A?1bn last year with the total internet ad market breaking the A?4bn barrier for the first time.
In total the UK ad market grew by 12.8% year-on-year in 2010 to pass the A?4bn mark, with A?1 in every A?4 spent on marketing and advertising by British companies now spent online.

Are you an Ebay, Gumtree or Craigslist aficionado or do you buy and sell using another site? Whether you have self-service bays, an automatic car wash, detailing company, or a combination of them all, if people are not aware of your services, or have an incentive, they will keep going elsewhere. The car wash industry which includes all the services mentioned in the above paragraph, have suffered with the economic downturn in the past two years, but is poised to grow during the next five. Google insights shows that demand for the term car wash has been growing steady since 2004. Studies show that car wash customers respond well to online coupons, and tend to visit social sites and search online for special deals. To drive return on investment or return on advertising spend, a thorough and diversified online advertising strategy must be in place, one that combines PPC, PPA, PPI and social media marketing tactics for optimal performance of the campaign. Once a campaign begins, we track pertinent information such as traffic, conversions and user behaviour. Target budgets for PPC and PPI campaigns are set, while ideas for creative and promotional campaigns are conceived and organized. It ties in closely with analytics to determine which networks, creative ads and keywords are yielding the best conversion rates. For example, using the same titles and descriptions for “cars” and “used cars” is a classic mistake and lost targeting opportunity. The goal is to design a series of interactive banner ads relative to different types of products.
Even companies that do not operate primarily online such as retail shops must still using the internet to be found and to expose their wares to the public.

Online advertising is also getting bigger and bigger thanks to the popularity of social networks. Pew research centre found that the number of online adults using free online classifieds as opposed to the local free-ads has more than doubled in the last 4 years with almost half (49%) of internet users searching online classified sites compared with 22% that did so in 2005.
That just so happens to be the very same groups that have pounced on the social networking sites. This is surprising considering reports that the industry has been slumping for a couple of years. Building a social strategy into your car wash advertising plan is a must, and a proven winner. Online advertising is competitive and requires an integrated strategy to build traffic and get new customers. Our approach to online advertising combines creative messaging with required back-end analysis, to see what’s working and what could work better.
Time-consuming as it is, Nine Digital experiments with variations and writes targeted copy for each keyword phrase to ensure optimal client benefit. If your car wash advertising strategy is not tapping into these online searches for car wash services, you are missing the boat.

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