With the recent surge in popularity of online video, new solutions are emerging to optimise the quality and reduce the cost of distribution. At the moment, all the subscribers watching an online video use exactly the same bandwidth servers and download their videos from a single source. About usL'Atelier detects examples of "disruptive innovation" that bring about concrete changes for companies and their employees. It communicates these key trends through its various communication channels and helps position companies to catch these ideas early on. You are using an outdated browser For a better experience using this site, please upgrade to a modern web browser.

These days, when broadcasting online video, they are charged by their Internet service provider for the bandwidth they use, based on the amount of data being transmitted over the pipes. Her work has been syndicated across a number of media outlets, including The New York Times, and MSNBC.Kristen Nicole published her first book, The Twitter Survival Guide, and is currently completing her second book on predictive analytics. Nowadays, online video, whether in live or replay mode, has become part and parcel of many people’s lives. To address these drawbacks, Streamroot.io has developed a solution which enables faster streaming of video content. Accordingly, the startup is promising broadcasters reductions of 50 - 90% in bandwidth costs.

As a first step Streamroot.io is targeting the North American market, which is a major consumer of online video and has a correspondingly large number of broadcasters. Théron also points out the advantages of this type of solution in emerging countries of Latin America and South-East Asia, where the number of online video viewers is growing fast but reception quality so far remains very poor.

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