Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This presentation provides a framework for product managers and C-level executives to discuss and prioritise their product investments. Leveraging a single platform to deliver more financial products, through more distribution channels via technology that delivers to market at lightning speed. Many of our client partners operate through distribution networks of Dealers, Brokers or other 3rd parties. Your solution can leverage a ready-made selection of modules each of which is accessible from a mobile device or a web-browser in your desktop. In my Acquia 2010 retrospective, I promised to write a bit more about Acquia's product strategy. For most organizations, one tool could not historically get the job done, so they kept multiple tools in their toolbox – whether they intended to or not.
Most of these sites are vastly different in terms of scale, functionality, complexity and longevity. CIOs – facing cost-cutting pressures and the need to streamline their resources – are now addressing the reality of running twenty different content management systems on twenty different stack configurations as an expensive, unnecessary burden for the organization.
By standardizing on Drupal, organizations can reduce training costs, reduce maintenance costs, streamline security, and optimize internal resources – all without sacrificing quality or requirements. Drupal Commons is a Drupal distribution for social business software; it provides organizations a complete solution for forming collaborative communities. To help organizations adopt and standardize on Drupal, we created the Acquia Network to provide a suite of Drupal support, knowledge, and web development and maintenance tools to help build, manage and extend Drupal websites. The Acquia Network is your connection to a team of Drupal experts, available 24x7, and backed by Acquia's engineering and professional services team. We are in the middle of a massive redesign of the Acquia Network and many of the services you use through the Acquia Network today (including the Acquia Library, a broad collection of tips, tricks, how-to's, and resources for Drupal developers and site owners). For large websites that require custom code, high availability, on-demand elasticity or release management tools (i.e. Acquia Hosting is an extension of the Acquia Network, so if you need help scaling your site or debugging a problem, Acquia Client Advisors are always available to help.
Going forward you can expect even more developer tools and self-service tools to be added to Acquia Hosting, as well as more critical features for large scale sites, including improved security and code workflow options. For that, we built Drupal Gardens, a Drupal-as-a-service platform that makes building Drupal websites as simple as point and click. Our mission for Drupal Gardens is to allow site builders to go from design to online in minutes instead of days or weeks. For organizations that need to manage tens, if not hundreds, of small websites, we're building ‘Enterprise Drupal Gardens'. One of the biggest advantages of using Open Source software is that there are no limits to how you use the software.
Almost all Software as a Service (SaaS) providers employ a proprietary model – they might allow you to export your data, but they usually don't allow you to export the underlying code. We call this "Open SaaS" or Software as a Service done right based on Open Source principles – it offers a much more secure and low-cost alternative to proprietary counterparts.
I've highlighted some of our key products and services in this blog post and will bring you a more detailed white paper focusing on Acquia's vision.
I would love to see a good case study of migrations (+ new Drupal Gardens) sites you guys have done!
To those who will say Drupal shouldn't do X: Dries highlighted in a previous blog post and in the replies that he doesn't expect Drupal to always be the only solution, and that one of Drupal 7's strengths is working with other services and platforms. A quick look at what Acquia actually does shows that they regularly integrate other software, and partners like Zivtech with Alfresco specialize in Drupal plus.
I believe this blog post is what the commercials call a dramatization— but it is exciting, isn't it? All the above arguments can be turned around its head by replacing drupal in above pictures with either joomla or wordpress (and in some cases sharepoint) everywhere.
IMHO it would be easier for sales guys from other product organization to address most of the benfits suggsted. Your product strategy should relate to the overall company strategy and establish your vision, goals, and initiatives. The first major aspect of this release is that it provides the ability to create linkages between goals and initiatives. And when you are happy with a view that you have created and want to save it for yourself or the team, you can use the Save View button to remember it. A great roadmap starts with a clear product vision and a canvas that explains the customer and market forces that will shape the product’s direction. SummaryThis post does what its title says: It shares my recommendations for creating an agile product strategy using the Vision Board.
Traditionally, a product strategy is the result of months of market research and business analysis work.
This iterative approach, pioneered by Lean Startup, provides several advantages: First, it helps you develop a strategy built on empirical evidence rather than on intuition, authority, or influence.
The term product strategy means different things to different people, and strategies come in different shapes and sizes. For an introduction to the Vision Board, please see my post a€?The Product Vision Boarda€?.
Your initial Vision Board has to be good enough to create a shared understanding of your vision and initial strategy and to identify the biggest risk so you can start re-working your board. The product vision is the very reason for creating your product: It describes your overarching goal.
Choose a broad vision, a vision that engages people and that enables you to pivot a€“ to change the strategy while staying true to your vision. Try to come up with a motivating and inspiring vision that helps unite everyone working on the product. You can find more information on formulating a compelling product vision in my postA 8 Tips for Creating A Powerful Product Vision. Once you have captured your vision, work on your strategy by filling in the lower sections of the Vision Board from left to right. While ita€™s tempting to think of all the people who could possibly benefit from your product, it is more helpful to choose a clear-cut and narrow target group instead.
Working with a focused target group makes it easier to test your assumptions, to select the right test group and test method, and to analyse the resulting feedback and data.

If you identify several needs, then determine the main problem or the main benefit, for instance, by putting it at the top of the section. Once you have captured the needs, use the a€?Producta€? section to describe your actual product idea. Use the a€?Valuea€? section to state your business goals such as creating a new revenue stream, entering a new market, meeting a profitability goal, reducing cost, developing the brand, or selling another product.
Once you have captured the business goals, state the key elements of your business model including the main revenue sources and cost factors. The Vision Boarda€™s simplicity is one of its assets, but it can sometimes become restricting: The Product and the Value sections can get crowded as the board does not separately capture the competitors, the partners, the channels, the revenue sources, the cost factors, and other business model elements. You should therefore review your initial Vision Board carefully, identify its critical risks or leap-of-faith assumptions, and select the most crucial risk or assumption. If you find that the key risks and assumptions hard to identify then your board may be too vague. Your board may significantly change as you iterate over your strategy, and you may have to pivot, to choose a different strategy to make your vision come true. You can learn more about creating an agile product strategy and working with the Vision Board by attending my Agile Product Strategy and Roadmap training course. Product Marketing Strategy helps manufacturers with product marketing, product strategy, and marketing strategy to maximize profitability over the product life cycle. This rapid change in distribution channel power begs the question, “Were your advertising and promotional programs developed for a different time, with different objectives than are needed today?” How many manufacturers still have promotional programs and co-op advertising programs directed toward distribution?
Maybe it is time to review your answers to these questions and rethink your channel strategy! This entry was postedon Tuesday, July 2nd, 2013 at 2:40 pmand is filed under Product Marketing Strategy. AHMA’s 2000 International Hardware Week Education Program was a tremendous success this year due in no small part to your involvement and the presentation you made to participants. Maintaining a practical focus, it condenses highlights from McKinsey's three horizons model and more recent successors developed by academics at Wharton and MIT. Having helped to deliver some of the largest distribution networks in Australia, we feel confident that we can assist you to implement your strategic vision. FinanceManager has been designed to deliver a superior branded experience at each step in the Financial Services Supply Chain with many features such as White Labelling, Branded Documentation, Branded User Interface and segmented reporting. Leveraging legacy or other core systems is easily achieved using a variety of integration features of our architecture. Since then, doing business through the web has become more complex and have introduced a diverse set of needs. The situation can be quite a mess, and is unfortunately a common scenario in many enterprises. Some sites are under continuous development while other sites are only around for a couple of weeks or months.
They have always known that there were cost savings to be made if they standardize on a single platform, but have never felt the confidence in a single platform to suit all of their needs across their organization. Services like heartbeat monitoring, software update management, and soon to be released integration with New Relic provide visibility into your site's performance and help with site management. Through the Acquia Network you will soon have the ability to easily access a growing list of third-party services, with many available at no additional charge. Through the Acquia Network, we also provide a number of Acquia Hosting specific e-services, including backups, database rollbacks, staging environments, version control for code management, and more. Built on Drupal 7, Drupal Gardens brings the freedom and innovation you expect from open source without having to worry about installing, hosting or upgrading your Drupal site. It provides site provisioning, site management, single sign-on, multi-site dashboards and organization wide templates and themes to maintain consistent branding.
Users of Drupal Gardens are able to export their Drupal Gardens site – the code, the theme and data – and move of the platform to any Drupal hosting environment. At Phase2, we are going to make changes this year to how we provide value added services and offerings for ours. In the past, this was nearly impossible to map out and keep up-to-date in Excel and Powerpoint and the bug system.
You want to be able to explain your view of the market and customers and how you see the future. In Aha!, we call this plan a strategy and your strategy should be at the core of everything you do.
If you do not have an account and are a product manager looking to get mojo back, you may want to sign up for a free 30 day trial of Aha!
He has been the founder or early employee of six cloud-based software companies and is the CEO of Aha!
It addresses readers who want to find out more about using a product strategy in an agile, dynamic environment and readers who want to get better at using the Vision Board. Second, it enforces fast failure and minimises the risk of following the wrong strategy and launching a product that bombs. Invite the key people required to develop, market, sell and service your product and the senior management sponsor. Choosing an altruistic vision, a vision that focuses on the benefits created for others, can help you with this. Start with the a€?Target Groupa€?, the people who should use and buy your product rather than thinking about the cool, amazing product features or the smart business model that will monetise the product. Describe the users and customers as clearly as you can and state the relevant demographic characteristics. If it turns out that you have picked the wrong group or made the segment is too small then simply pivot to a new or bigger one. State the three to five key features of your product, those features that make the product desirable andA that set it apart from its competitors. The point is not to describe the product comprehensively or in a great amount of detail but to identify those features that really matter to theA target group. This is particularly important when you work with a new or significantly changed business model.
There is no point in worrying about the marketing and the sales channels or the technologies if you are not confident that you have identified a problem thata€™s worthwhile addressing. But ita€™s only the beginning of a journey in search of a valid strategy, as your initial board is likely to be wrong. Determine the right test group, for instance, selected target users, and the right test method such as problem interviews.

If thata€™s the case then narrow down the target group, select the main problem or benefit, reduce the key features to no more than five, identify the main business benefit, and remove everything else.
If your Vision Board does not change at all then you should stop and reflect: Are you addressing the right risks in the right way and are you analysing the feedback and data effectively? Whether your product is sold through a single channel or multiple channels, it is critical that your channel strategy is developed with a full understanding of where the power is in each channel of distribution. His guidance through collaboration and the educational materials he has developed has provided me the ability to better understand and grow my products and business.
If you're like most organizations the number of sites you have is large and continues to grow at a rapid clip.
Some of the websites are owned by the company's IT department and hosted internally, while other websites may be owned by their marketing department and hosted externally. Even going from 20 different systems to 10 or to 5 different systems still translates to dramatic cost savings.
Acquia sees expansion of distributions as critically important to the future growth of Drupal. By doing so, we provide people an easy on-ramp but we allow them to grow beyond the capabilities of Drupal Gardens without locking them in.
Developers will not use it since they have their own (faster) methods and it seems to complex for non technical users.
Most of the benefits you have presented are coming from standardizing in general on "a platform" and not specifically drupal.
Please stay tuned and I think you will be right that Drupal business isn't about maintaining the status quo. I simply dont think either Sharepoint or Joomla, Wordpress have representative case studies or approaches to this level of diversity. That makes it easier to set goals, articulate the higher level initiatives that you need to achieve the goals, and then tie the initiatives to releases. This screen allows you to visualize your strategy in a way that was never before possible in a product management application. But in an agile, dynamic environment a product strategy is best created differently: Start with your idea, state the vision behind it, and capture your initial strategy. Third, it avoids carrying out too much and too little market research;A itA helps you do just enough research to acquire the knowledge you really need.
I have designed it as the simplest thing that could possibly work to capture the vision and the product strategy. Such a workshop generates early buy-in, creates shared ownership, and leverages the collective knowledge and creativity of the group.
For instance, the idea for this post is to write about creating an agile product strategy, but my vision is to help you developA awesome and successful products.
While both aspects are important, capturing the users and customers and their needs forms the basis for making the right product and business model decisions. If there are several segments that your product could serve then choose the most promising one. What problem will your product solve, what pain or discomfort will it remove, what tangible benefit will it create? I find that if I am not able to clearly describe the main problem or benefit, I dona€™t really understand why people would want to use and to buy a product.
When capturing the features consider not only product functionality but also nonfunctional qualities such as performance and interoperability, and the visual design. After all, you have based the board on what you know now rather than extensiveA market research work. Carry out the test, analyse the feedback or data collected, and change your Vision Board with the newly gained knowledge as the picture below shows.
How much more beneficial would it be to phase these programs down and out while redirecting those expenditures in a new direction? Robert's expert knowledge along with his thorough and calm nature is a breath of very supportive and valuable fresh air.
As a result, the level of investment and the time to market requirements are usually very different.
It goes without saying that you need to be smart about what makes sense to standardize on Drupal, and what not to standardize on Drupal. With that, we are acting as a software publishers for these and other distributions developed by partners within the Drupal community; supporting the marketing, promotion, support, and ongoing development of distributions to extend the capability of the companies who have incubated these incredible products.
Mollom for spam filtering, New Relic for application profiling, etc), but we'll soon be opening up the Acquia Network as a ‘service delivery platform' and marketplace for additional services. You can still use them that way, but you now can also link initiatives to the goals that they serve. Each layer of the chart represents a different set of data — starting with your products at the core and working out to your releases at the edges.
Set your product strategy, create a visual roadmap, and work with engineering to build lasting product greatness. Then identify the biggest risk or the crucial leap-of-faith assumption, address it, and change and improve your strategy.
Whata€™s more, it leads to many diverse needs, which make it difficult to determine a clear and convincing value proposition and therefore to market and sell the product.
For example, you may have a goal of being #1 in mobile in your market and now you can link initiatives related to enhancing your iOS and Android apps directly to that objective.
You can zoom in and out and even filter the screen by your products, goals, initiatives, and releases to get the exact view that you want. Combined, it made it possible to do cross dock shipping and even ship directly to the stores. And now, for the first time you can visualize, via an interactive diagram, your entire strategic business and product framework. Link your initiatives to goals or goals to initiatives on the Goals and Initiatives screens.

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