Search Engine Marketing  (SEM): The process of building and marketing a site with the goal of improving its position in search engine results.
ServicesOur New Jersey online marketing agency has all the tools you need to be successful online. Industries of SpecialtyBullsEye Marketing is the only ad agency in New Jersey that specializes in emerging online marketing technologies, while having decades of traditional marketing experience.
Our online marketing experience with automotive, financial and consumer markets gives us the diversity to handle any challenge. Using advanced geocentric techniques, we ensure that your company is local search optimized. SEM is about leveraging high-quality, relevant traffic from internet search engines, to give your business a boost and the output it deserves.
When searchers search a phrase for which you have put a bid on search engines, your advertisement is displayed. Search Marketing definition: The technique of online marketing through natural or organic search engine results and paid search advertising placement. A long-term strategy to get found online is to optimize your website so that it follows SEO best practices. This comprehensive internet marketing ebook will guide you through every essential step you should be taking to effectively market your business on the web. For every website owner, the one most important goal to be accomplished is establishing exposure for the site. One really efficient way of establishing web presence for a site is through search engine marketing.
However way you look at it, any website that is receiving a huge amount of traffic into it has the much bigger chance of making more profits compared to one that has very minimal web exposure. When it comes to getting huge volumes of traffic to a site, search engine marketing is definitely a winning medium to achieve such goal.
Aside from search engine marketing, there is another popular medium for bringing traffic to a website. The very concept why search engine marketing is so effective is that because people are able to search items or information by typing in very specific keywords or terms that are exactly related and relevant to what they are searching for.
With search engine marketing, you can either opt for the paid method which is popularly known as PPC or pay per click advertising, or you can stick with the method of ranking your website at the top of the search engine results pages. As the internet has grown to become a leading marketing platform, so too has the need for a greater understanding of search and a brand's positioning through search terms, with marketers under greater pressure than ever to ensure that their brand is as close to the top of their sector's search terms on the first page of Google. This fact, twinned with a financial climate that forces marketers to prove the value of what they do more than ever before and the ready availability of a mountain of data, means that I think it’s staggering that search marketing isn’t at the core of more brands' strategies. First, that many traditional marketers still don’t understand search and have been slow, or unwilling, to innovate and sell the benefit of digital’s rich data sets and analytics to their board. Offering measurability, scientific rigour and exact targeting search marketing allows marketers to deploy well established marketing techniques in a new digital context and to measure their success in a way that have never been possible before. From the customers’ perspective, search marketing is useful because it doesn’t interrupt their daily life as an uninvited distraction. There isn’t another combination of marketing channel and communications approach that allows marketers to be consistently in the right place and at the right time for their potential customers.

Innovative search marketing brings together recognisable disciplines and elements of the traditional marketing mix and reapplies them to twenty-first century screen culture. An organizational meeting to drive efforts has been scheduled for Pubcon next week in Las Vegas. According to the announcement, anyone wanting to participate must be nominated by an eligible search engine marketing organization, including regional associations, virtual communities or other eligible groups. An informative meeting to discuss the initiative will be hosted at Pubcon in Las Vegas October 6 – 9. Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. BullsEye Marketing will evaluate the competition for your market share and battle to make sure consumers are finding your information.
When efficiently managed, your campaigns attract customers who are ready to buy in the regions you serve at the times that work best for your schedule. But while there are several ways of establishing a particular website’s presence on the internet, only a few of these can be considered as really effective or worth the effort. Website owners can take advantage of search engines by getting their websites to show up on very specific search results listings that are being returned whenever a person is searching for something through the use of search engines. In other words, higher volume of traffic is equivalent to higher percentage of sales and conversions for a site. Just imagine your website showing up at the top listings of specific search results whenever people are searching for information exactly relevant to your site.
Because of this system, if your website is ranked well on top of the search results listings, then your site will no doubt be getting its share of ultra targeted traffic as a result. Whichever approach you pursue to follow, you can still be guaranteed that what you are getting is highly targeted and quality traffic towards your website. Search agencies should shoulder some of the blame for that, often unwilling to share knowledge about techniques and approaches for fear of SEO and PPC being taken in house.
I’d advise any marketer trying to get his or her board to take search marketing seriously, especially creative PPC, to set up a P&L report outside of the organisation’s marketing budget purely to track the ROI on search marketing campaigns. PR, creative content, copywriting, market segmentation, web development, social marketing, DM and other marketing staples can all be given a new focus and given a new set of metrics through search. Penn and E.Kinney Zalesne explain in their best seller Microtrends, "People have never been so sophisticated, more individualistic, or more knowledgeable about the choices they make in their daily lives. A search focused brand (being there when the customer is warm to or in need of its services or products) is more useful than one that insists on deploying old techniques to interrupt people’s lives with irrelevant noise.
That gives marketers a great opportunity to flip the conventional marketing communications mind set. This is the reason that I find it extraordinary that search isn’t understood by more of the marketing community.
Google estimates that only 17% of UK business sites are optimised for mobile, and yet more and more traffic is coming from non-PC devices (mobiles, tablets, TVs).

Good marketing is still about creating useful, interesting and influential ideas but now you can measure the results scientifically. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas.
For business Search Marketing is a great tool because it helps you get in front of potential customers at the time that they are specifically looking for the products and services that your company offers.
You only pay when an interested customer clicks your ad to visit your website or landing page.
The only problem is, that ranking a website on top of the search engine results pages is not as easy as it may sound. Social media marketing, although an extremely popular means of driving traffic to a website, this method is not as effective as getting traffic through search engines.
However, a white paper published by the Chartered Institute of Marketing ‘The Future of Marketing’ illustrated that marketers are often culturally their own worst enemy, ‘failing to account for their often considerable budgets, falling back on dull and uninspiring campaigns and floundering when questioned on the financial impact of their strategies’. For example, YouTube’s use of skippable ads on relevant video content (only chargeable to the advertiser if they are actually watched) is brilliant for both marketers and audiences. The starting point should no longer be about how you can reach your customers but rather how easy and attractive it is for them to reach you. According to Cisco’s VNI global IP traffic forecast) only 3% of Internet traffic originated with non-PC devices in 2010, but by 2015 the non-PC share of internet traffic will grow to 15%.
At eNIDUS, SEO is not only about aiding you to reach the heights; it is about keeping you at the summit. In fact, very few website owners really have the adequate knowledge needed to really perform such task successfully.
The reason is that social media traffic is not as targeted compared to the traffic being produced through the search engines.
Is there any other profession where so few senior people believe in what they do each and every day? It’s time for search marketing to be a staple item (not to say the only item) in every marketer’s campaign toolkit.
Google+ also has the promise of customers being able to see sites, brands and services that their friends recommend, bringing a new social dimension to people’s search experience.
It’s time to step up and get accountable, to innovate and get to grips with a new analytical approach to marketing.
Research picked up on when he said that marketing is going to become a much more science-driven activity. Be the brand and voice that gives the consumer the information every time they hit the search icon or face irrelevance. Marketers who fail to adapt to that this shift in the use of data and analytics are going to get left behind.

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