To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. An irresistible, well-thought-out headline gets your article read (c-r-i-t-i-c-a-l) and sets the tone for your content. The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose.
Whether or not using bold and italics is a good SEO content strategy is anyone’s guess, but making certain words and phrases stand out can definitely enhance readability.
While longer blog posts and articles generally outperform shorter ones, longer paragraphs do not. Ranking for terms with high search volumes can be tough, especially if your website is new. Great copywriters know the importance of using “power words” during content creation – they evoke emotion. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. Since we are on the topic of freshness… Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it’s safe to say that not including visuals is a colossal mistake. Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Links to relevant resources and references in the body of your copy can support key points and provide more value for readers.
Likewise, many free search engine optimization tools and resources on the Internet can help copywriters with their content marketing.
Did you know that Word has a “Find” feature that can help you spot overused words, or that there is a text to speech feature that can read text aloud? You can write content that sings and dances, but one mistake and the grammar cops are all over you. Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive your content. Every serious writer should keep a “swipe file,” a collection of SEO copywriting templates, ideas, tools, and references, even keywords – anything that inspires you and helps you be more productive. Good Read, Nice and brief and almost covering all important information regarding copywriting , I appreciate your writing. Really its great article to help us to write a unique article, nowadays the competitions is very high and the better content optimization only will lead the world. Last year I, I teamed up with SEO Extraordinaire, Henrik Bondtofte to bring you the 2013 version of this infographic. Disclaimer: I know that purists will argue that this is not an infographic due to the fact that it does not contain tons of numbers and stats. Well – is (great) information and its presented through a graphic file to create a simple (and beautiful) overview = infographic at its best Personally I like this form of IG better, as the lifespan is longer than data-heavy IGs, that Quickly gets obsolete.

Infographics can easily become way too data heavy and thereby lose the true value – which is to take something complicated and make it a bit more simple. I agree 100%, writing quality in-depth articles that naturally cater to both search engines and people is so much more fun, challenging and rewarding than doing the good old “stuff as many keywords into 500 words as possible” approach we used years ago! Just I need to write long content which I don’t many times I like to keep my articles simple and not too long. Before we launch into Google Analytics, let’s quickly restate what we mean by conversion metrics.  Simply put, it is a measurement of success in terms of conversions, be it in increased dollars, average order volume, lead generation, number of subscriptions or donations, whatever your end goal may be.  After all, while it’s fabulous to achieve a top-ten SERP ranking, it’s even better to also realize profits! How many unique visitors you’re getting, compared to last month, or even last year  — are those numbers going up?
The average time spent on your site – if folks are clicking off after 30 seconds, then you know there is a problem needing your immediate attention.
The main sources of your traffic and the performing keywords driving that traffic.  Did your Twitter campaign drive any traffic to your site?  Or you new Facebook Business page?  You can readily find out! Is the keyword that’s positioning well also helping you gain leads?  Or should you be focusing on other, higher-value keyphrases that actually convert? Google Analytics can seem overwhelming, and it’s not something you’ll master in one sitting. The knowledge gained is powerful.  You’ll know exactly where your traffic is coming from, and what folks are doing once they visit your site.  Yes, knowledge is power! Learn how to drive targeted traffic, convert browsers into buyers and turn words into cash. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. Writing search engine optimized content is also about engaging readers, building authority, and selling products.
Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don’t hesitate to take advantage. Active voice, on the other hand, is direct, crisp, and energetic, which makes for persuasive writing.
While it is important to include strong keywords in your content and not “over-optimize,” there is nothing indicating that search engines favor a particular density. Using related keywords, synonyms, and grammatical variations not only improves your chances of ranking in the SERPs, but it also prevents redundancy in your copy. With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience.
Search engines favor posts that are more recent and relevant because that is what their users want.
Nevertheless, good SEO copywriting is almost pointless without attention-grabbing Meta descriptions.
They also hold some weight in terms of search engine optimization – if you optimize them correctly. What's more, search engines view websites with outbound links to trusted blogs and sites as more valuable. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers. There are tons of handy tools online to help with your SEO copywriting, and most of them are free.

Here are a few MS Word tips and tricks to get you started, but you may want to play around and see what it can do. It’s how you get your readers do what you want them to do, which is usually the purpose of the copy. Nelson’s results-driven approach to content development helps businesses grow their web presence and bottom line. One thing to point out though is that writers should not only focus on post length but also its relevance and quality as well.
But with Google constantly pushing new algorithm updates and changing the rules of the game, it’s really hard to keep track of what works. This year I had SEO Wizard Rasmus Sorensen (who is also my colleague from Atcore) help me create the updated version for 2014. Nevertheless, in lack of a better term, I’ve gone out on a limb and called it an infographic. Well, it’s good to take the advantage of long tail keywords to get the higher quality traffic.
I like the fact that you approach it both from an SEO and CRO perspective, there aren’t many people who that! Many people still stuff their texts with keywords, I will definitely not do that in the future.
Good quality SEO content writing and also long tail keywords are the most important part; for the peoper ranking of a website. Subheadings (header tags – h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. Moreover, it’s difficult to know whether your optimization efforts are doing more harm than good to your rankings.
Both approaches can be directly harmful to your rankings and therefore I warn against using these approaches. But I would like the author to clarify what he meant to say by “Don’t over optimize your link text”. Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish authority and expertise.
When you answer those questions insightfully and credibly as a content writer, your copy ranks, engages, and sells. A good blogging service or copywriting agency can handle the article writing and website copywriting for you. I really don’t get why so many people are still knocking it when the benefits are obvious. I just put up a team of content writers and some of them were newbies, some were great in writing but not in content marketing.

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