Les petites entreprises peuvent tirer d'enormes avantages de plateformes telles que Twitter, Facebook et LinkedIn, mais quelle est la cle du succes?
Cette infographie donne quelques statistiques importantes concernant les utilisateurs des medias sociaux, et propose des conseils sur la facon dont les petites entreprises peuvent maximiser le ROI de leurs campagnes. From SEO and content marketing to social media interactions and paid advertising, there are dozens of subsections of online marketing– and it’s up to you to decide which methods are right for your start-up.
Depending on the nature of your start-up, some strategies may be more lucrative than others. It’s as much trial and error as anything else, but this guide will allow you to see the importance of each category and can help point you in a particular direction. Search engine optimization (SEO) is essentially the method by which your website and Internet pages get ranked on the major search engines. With the evolution of local search over the past few months and years, Google has made it easier than ever to target based on location. While most people imagine content as news articles and blog posts, it extends much further.
Social media is more influential than ever in marketing, and even impacts your start-up’s search engine rankings. For best results, ensure your social media profiles are fully developed, accurate, and consistently updated. On your social media page, you may choose to not just post about your own business updates. Much like traditional print advertising, paid internet advertising allows you to reach people when and where you want.
Before starting any paid advertising strategy, it’s important to understand costs can add up quickly when you are presenting your ads to hundreds of thousands (and possibly millions) of people. While some people say the best strategy is to dive in head first and not look back, that’s not ideal when it comes to internet marketing. Small Business Success Using Social Media [Infographic] You are using an outdated browser. Using the social media platforms you are able to design a page about your small business and update your status on a regular basis, building your followers. Marketing Consultant Patrick McFadden wrote this eBook in an effort to help break social media down into easy-to-understand pieces, so you can make sense of and make use of this powerful resource in a way that grows your business.
Are you plugging away at social media marketing and not seeing any results? Do you constantly change how you approach your social media marketing? Are you thinking about ditching social media marketing for your small business altogether?
If you answered yes to any of these questions, chances are you are skirting outside the social media rules. With everything in life, from weight loss to learning how to play the violin, consistency is key. One of the biggest mistakes small business can make on social media is to post content then walk away, ignoring comments, complaints, questions or genuine sales enquiries as a result. If you are going to use social media for your business, you must know how to access and understand analytics that will give you the insights you need to fine tune your activity.
Knowing what you are posting, where and when will not only help you stay focused, it will help keep you on track by helping you manage your time better.

The social media environment moves at a rapid speed, just take a look at the rapid growth of Pinterest over the last 3 years and the broader uptake of Twitter & Instagram as daily use platforms, as proof.
Do you utilise any other rules to help you with your social media, we’d love to hear them?
ABOUT USMax & Buddy Consulting are marketing & social media consultants that specialise in helping you get on top of your marketing - strategically and tactically.
Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets. With so many different routes to choose from, however, how do you know which is best for your company?
You typically do this by targeting specific keywords, developing quality content, and constantly analyzing and tweaking your structure. Using the tools they provide, you can establish a business page with Google+ and automatically appear in local search results. Depending on your audience, your content marketing strategy may consist of visual elements like videos and pictures. Using platforms like Facebook, Twitter, LinkedIn, and Pinterest, you can humanize your firm and reach people where they are.
When using Facebook Advertising or Google AdWords, you will typically operate on a pay per click model – or PPC. As your followers grow you are able to keep them updated with the latest promotions, products, trends and information.Another option that is becoming a popular choice and where companies are steering their marketing efforts is video blogs. If you are new here, you might want to subscribe to the RSS feed for updates on this topic.When used properly, social media can be a great tool to help your small business reach untapped, potential customers and stay connected to current ones. Adopt these social media rules and not only will you get on top of your social media marketing, chances are, you will start enjoying it.
Once you post your content, make sure you allocate time during the same day to check for any community engagement, and respond, this includes liking comments, dealing with complaints and following up on questions and enquiries. Social media insights and analytics have come a long way over the past 12 months, giving you no excuse for not knowing who is in your communities, when they are active and what content is working or not. Running social media without knowing what you are doing or when can lead to social media overwhelming you. Planning your social media activity in advance, by platform, will help your social media management become easier, and it will feel a lot less ad-hoc and rushed (for you and your audience).
What this means is your audience could be moving to new or other existing platforms just as quickly.
If you are writing a blog, ask yourself if your blog posts could become video’s or podcasts, or your video content could become a whitepaper?
Use your social media platforms to let a little bit of personality shine through and share with your audience a mix of interesting, entertaining, humorous or helpful content relevant to your industry, product and community. She has worked in senior level business roles across national and multinational corporations, as well as being a small business owner. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page.
You can create a community of people interested in your start-up – and these people can easily share your content. If your start-up is in the technology sector, sharing interesting and fun tech news is a great way to get fans to share your posts.

YouTube is a huge site that offers a number of video blogs from various companies, again you can increase your customer base, improve your business visibility and increase your website traffic.People are getting lazy and they will type into a search engine and just read the first few things that come up, a company can improve their visibility by using social media alone.
But there are a few things you’ll need to know to help you get the most out of social media as well as your online presence in its entirety. This means post regularly, no one will engage with a business that posts every now and then, when it suits you.
Without a strategy, your social media activity will continue to flounder, leaving you wasting a lot of time and feeling frustrated with both yourself and with social media. Facebook has always over delivered in this area, but now you can also assess your tweets and pins in-platform and your Instagram posts through free third-party platforms like Iconosquare or via Simply Measured. If you are following the rule of being present, you or your social media team members can deal with any negative behaviour or comments swiftly by following the guidelines you have put in place.
Zena is a strategic thinker and brings a practical, straight-forward approach to marketing and social media. As such, your ability to consistently produce content that matters to your audience will help you gain visibility. In essence, once you reach a certain threshold, your ad is discontinued until the next designated period starts. 29 Image: 6 Tips to Building a Business While Working a 9 to 5 6 Tips to Building a Business While Working a 9 to 5 29 Image: How to Build a Stress-Free and More Productive Workplace How to Build a Stress-Free and More Productive Workplace 29 What Role Do Entrepreneurs Have in an Economy? Guest blogging services is another way to generate interest.When using guest blogging services you are having a blog written about your industry, something informative, interesting and creative that will link back to your website. And monitor your activity through insights and analytics on a regular basis so you can see what is working and what isn’t. Then there is Google’s analytics machine for Google + and, more importantly, to tie it all up for you by showing what social media activity is driving traffic back to your website. Do you take photos for your blog that would make a great Instagram feed or Pinterest board? She has a passion for training & development running practical business workshops for small business. Unlike your business blog, these blogs are written by professionals and then loaded on blog sites on the internet.What this does for any small business is dramatically improve your visibility, generate even more leads and increase turnover. Zena is a Certified Practising Marketer (AMI), sometimes tutors in Marketing at the University of Wollongong and is a Senior Consultant with Trinity P3. One of the top choices these days is turning to the internet and using social media.When it comes to social media there are a number of avenues available to help you gain visibility, generate leads and improve revenue. The first one is the social media interactive platforms, such as Facebook, Twitter and LinkedIn.

Stages of the marketing planning process
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