Altitude’s Programmatic Advertising Deconstructed series will clarify common misconceptions surrounding programmatic.
Much of the industry’s confusion stems from programmatic’s simple yet encompassing definition. The current Ad Tech world is really just an extension of the traditional two-party system of buyers interacting with sellers.
However, as the Internet and advertising space grew, an oversupply dilemma was created, with as much as 40-60% of publisher inventory going unsold. Ad Networks: An advertising network aggregates, categorizes and sells publisher inventory in a way that can be easily understood and purchased by advertisers on a fixed CPM basis. As online advertising space grew exponentially, an automated marketplace became necessary to allow publishers and advertisers to manage their transactions and performance at scale.
Supply-Side Platform (SSP):  A Supply-Side Platform (SSP) is a system that allows publishers to manage, sell and optimize inventory in an automated fashion. Demand-Side Platform (DSP):  Analogous to a SSP, a Demand-Side Platform (DSP) is used by advertisers and agencies to manage and purchase inventory from multiple ad networks through one interface.
Agency Trading Desk: Agency Trading Desks (ATDs) are independent entities working on behalf of media buyers. Ad Exchanges are a step above ad networks in that they facilitate the buying and selling of inventory from multiple ad networks simultaneously.
Using an Ad Exchange, publishers can auction their inventory to the highest bidder through a single interface.
As you can see, the current Ad Tech landscape is really just an extension of the traditional two-party system between advertisers and publishers.
Hopefully you now have a high-level understanding of the programmatic ecosystem, including its historical perspective, technology components and deal types.
TechCrunch takes a look at the launch of Altitude ARENA®—the industry's first fully white-labeled, self-service Programmatic Video Platform that gives publishers complete control over their mobile and desktop video inventory. The industry will continue to strengthen the programmatic foundation in 2016 through acquisitions, infrastructure, and transparency. I agree to Shutterstock's Website Terms, Privacy Policy, Licensing Terms and to receive emails that I can opt out of at any time.
All plans come as a Standard license, and can be upgraded to an Enhanced license at any time. It’s expected that in 2014 the investment in social media advertising will reach 4,700 million dollars. To achieve this goal, brands need to offer high quality contents that will link users to brands.
The constant increase of the number of users that browse the internet and check social networks using their mobile devices is turning this year into the year of mobile social media advertising.

Pinterest and Instagram are starting to join this phenomenon by including advertising on their mobile platforms.
The Advertiser account enables you to advertise your products and services across any of the Publisher Domain names in our network.
Are you looking for an Indian product or service and just cant seem to find it on Google, Bing or other search engines.
IAN (Indian Advertising Network) is a domain lead generation platform that goes beyond conventional search engine media and explores a whole host of new opportunities constantly emerging in the web world. If you have an online business and would like to get relevant leads to your website, IAN has the solution for you. Do you have a domain name that is relevant to the Indian Market and is not currently being monetized? The Indian Advertising Network empowers Advertisers selling a product or service online to reach their target audience through our proprietary domain platform, delivering the most qualified visitors to your site. Leads Advertising Marketing, Lead Generation, Email Marketing,Banner Ads, Websites, Personal Contact Manager.Convert more prospects into customers by driving direct sales fromyour websites with Award Winning Automation. Youmongus Ad Network FavoritesOffer - Make $1000 or more per day with Charles MacIntyre Exit US Elite Offer - A BEMER FOR A BETTER YOUOffer - Are you concerned about your health? It will also provide insight for publishers and advertisers trying to maximize campaign performance using its various automated technologies throughout future installments. In traditional (direct) two-party transactions, agency media planners work directly with publishers to execute a media buy.
At the same time, advertisers were having trouble reaching their target audiences efficiently, often resorting to conducting offline deals with multiple publishers. By aggregating inventory, Ad Networks offer advertisers the ability to better reach their target audience while allowing publishers to sell their remnant inventory more effectively. DSPs allow advertisers to buy impressions across a range of publisher sites, but targeted to specific users based on information such as their location and browsing behavior.
They utilize DSPs and other technologies to optimize programmatic, bid-based media and audience buying. Ad exchanges enable Real-Time Bidding (RTB) on individual impressions by utilizing the automated DSP and SSP technologies that we covered previously.
Buyers, on the other hand, can access inventory from thousands of publishers (through the many ad networks) in one place, giving them exponentially more reach than any single ad network could. An Ad Exchange, on the other hand, collects inventory from several publisher sites and exchanges simultaneously and auctions it off at the impression-level in a RTB environment. In the next installment, we will examine the different types of programmatic transactions that occur using these systems. However, there is still a long road ahead until traditional media fully embraces programmatic.

Everyone who signs up gets full access to our entire library, including our curated collections. Our Standard license allows you to use images for anything, except large print runs over 500,000+ or for merchandising. Once you have downloaded your image, you have life-long rights to use it under the terms of the license purchased. Seeing how there are being made giant steps towards the improvement of mobile internet, social networks are investing more and more in this environment. Twitter, on the other hand, has recently acquired MoPub as a part of its mobile advertising strategy, so it defines its advertising system using an approach based on native advertising. According to a study published by Strata, nine out of every ten brands choose Mark Zuckerberg’s social network as their first option for their mobile advertising strategy (55% chose YouTube, 53% chose Twitter, 33% chose LinkedIn). Do you have premium .in domain names or Indian related domains that are currently not being utilized? If you are looking to gain exposure to your website, or sell your products and services, look no further! IAN has established exclusive contextual ad distribution partnerships with Premier Publisher Properties & Networks that offer innovative advertising opportunities. A deal was typically negotiated in person or over the phone for a set number of impressions at a set price. The primary goal of an Agency Trading Desk is to help clients improve their advertising performance and receive increased value from their ad buys. If at any time you're unsatisfied with your experience with us, you can cancel your subscription. Meanwhile, Facebook is reinforcing its actions for mobile advertising by introducing improvements for its tools.
Twitter is also going for Facebook’s strategy, since it offers promoted tweets and accounts and sponsored trending topics. Put their potential to work for you and start earning revenue with targeted Indian Advertisers bidding to advertise on your site. Before we analyze each method, it’s important to look at the origin and architecture of machine-based media buying.
For example, some focus on delivering reach and price while others focus on audience demographics and quality.
If brands get users accustomed to high quality contents, the link between users and brands will be stronger, which will end up translating into more sales.

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