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There are currently 60 hours of video uploaded to YouTube every minute of every day – one hour of video content every second. For internet marketers, YouTube Marketing is an exciting new strategy to take advantage of the web’s massive shift toward video. Did you know that the top listing in Google’s organic search results gets an average of 46% of the clicks?
Every video you have on your channel strengthens the website, because every video points back to your channel page. Here’s a key thing to remember, the rules of good web design apply in YouTube the same way they apply elsewhere.
This is usually the first big challenge that comes up when a first-timer wants to launch a YouTube Channel.
Most people are a bit camera-shy and don’t feel comfortable having their faceplastered all over YouTube. But before you even begin the creation process, you have a very important decision to make: What purpose should your video serve?
To sell an affiliate product – Here are the three best affiliate marketing strategies used on YouTube. Give them the value – The third step is where you actually deliver whatever information you promised in your title. Recap with a conclusion – Referring back to our old marketing proverb, this is the part where you, tell them what you told them. ALL of your videos should have a CTA that asks viewers to become a reader, subscribe to your list, or buy something.
That means, the more friends, likes, viewers, and engagement your videos get, the better they will rank. One of the best ways to use YouTube for video marketing is to review your product or service and to provide the details that people need to know about your product. YouTube videos are great for marketing because they allow you to post testimonials of people that have used your products or services. One of the best ways to use YouTube video marketing for your business includes making videos of your business products as they launch. These are just some of the ways you can use YouTube for video marketing and to market your business online to get more sales and people interested in your business. Did you hear how YouTube is the new black for 2014? Review the news on it during the last year, and you can see how it rivals mobile as a marketing hot button of interest. For example, Nielsen is including YouTube views in its rating calculations.  Google announced in an earnings report that 40% of YouTube views are via a mobile device – adding to its exposure as the second largest search engine. I enjoyed the Instagram book, and had discovered this review copy at NetGalley with an anticipation to be “in vogue” when it comes to YouTube. People should comment on a video, not just watch a message.  Ultimately YouTube Marketing Power offers enough variety of tips for any business to find an innovation to apply.
For making the most of YouTube, you’ll want to read about customizing your YouTube channel.
Miles covers the details to setting up a channel and offers good engagement-building suggestions such as hosting contests. There are highlights of successful YouTube examples among businesses and individuals, such as Mindy McNight of the Cute Girls Hairstyles, actress Rosanna Pansino, and even Potter’s House, better known as the house of worship from famed minister T.D.
A good read when researching a way to update social media plans, YouTube Marketing Power will organize your digital effort to connect with customer visually. Nominate your favorite small business book in the 2016 Small Business Book Awards today before nominations end on April 27, 2016!
Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need. More marketers are recognizing YouTube’s marketing power – not just as a channel to upload videos, but also as an extension to marketing strategies. Recent proof of YouTube’s marketing power is the YouTube Ad Blitz, an online competition where viewers can vote for their favorite Super Bowl commercial. Many brands have found success advertising exclusively on YouTube, which YouTube documents in its Advertiser Case Studies. Businesses of all sizes should implement a YouTube strategy with a three-step plan: Reach, Build and Engage. For medium and large businesses, the reach stage involves using YouTube as an advertising platform. After brands get familiar with YouTube’s ads and build an audience, they can graduate to sponsorship. For small businesses, it’s preferable to achieve audience reach through content instead of advertising.

One mistake small businesses make: they create content and wait for crowds of audiences to show up.
Brands should leverage all existing video content, TV ads, customer testimonials and campaigns to build their channels. Marketers should also create content specifically for engagement, such as cause marketing campaigns and company charity efforts. Other ideas for engaging, original content: tutorials, product reviews, emotional stories, behind-the-scenes glimpses, and webinars. William Comcowich now serves as CMO of CyberAlert LLC, the media monitoring and measurement service, and editor of the CyberAlert Blog which covers PR, marketing and social media.
A YouTube Marketing Strategy that Puts Your Customers First You are using an outdated browser. If you have a niche website, you should consider YouTube marketing as a way to bring free targeted web traffic to your site.Everyone with an internet connection will have heard of YouTube. For example if you have a website that gives computer tips for Mac users, then you could create a channel that has video tutorials.
Which only validates the fact that video marketing is the latest trend – the numbers said it all.
The move toward video has reached critical mass, a tipping point where the momentum will swing and things will all start to speed up. Believe us, it’s very hard to knock a popular YouTube video out of the number one spot. Whether your niche is model trains or growing azaleas, you should create a specific channel for each major topic. Simply draw attention to a link listed below your video, and explain what visitors will get once they’ve opted in. Open box buy – In these videos, affiliates will simply open a product in a YouTube video, showing viewers exactly whatis inside the packaging. Training videos – Lastly, many affiliates make money by simply training viewers how to use a complicated product, and then sending those educated leads to their affiliate link. While we’re on the subject of timing, the ideal length of your YouTube video is right around 3 minutes. This service is notable for being highly effective and for playing by the rules of YouTube’s terms of service.
Fortunately, and it’s also one of the easiest places to get massive amounts of traffic with minimal effort. Both private individuals and large production companies have used YouTube to grow audiences.  YouTube might be one of the best ways you can market your business online. You can show your audience how the product or the service is going to benefit them as a customer.
If people can hear other talking about your product or service in a positive way they may want to learn more about your business and may be more tempted to buy what you’re offering. For example, your product may have a lot of technological features that people may not understand. A new product can create excitement for the buyer and you want to reach as many people as possible.
In a few short years it has become to develop into an essential tool for both users and brands. This is mentioned in the book, almost with a brute force, post-everywhere tone that can seem to emphasize tactics over meaningful strategy. There are unique applications to help organize things such as creating links with other platforms. Jakes.  These examples may be different than entrepreneurs who typically appear on Shark Tank, but the usage is examined in a question and answer format that should yield a few ideas that you can make your own.
Small business owners, solo entrepreneurs and even corporate managers will be in style this season if they incorporate tips from this book.
He is the Founder of Zimana, a consultancy providing strategic analysis to small and medium sized businesses that rely on web analytics data. The platform is essentially three things rolled into one: a social network, a content platform and an advertising platform.
YouTube offers several ad options, including Mastheads, Pre-roll, TrueView, Search Display, etc., for brands can choose depending on the content, keywords, and demographics they target.
Migrate existing knowledge into new video content (How-to’s work best) and focus on engaging current customers, who might share the content to generate new leads.
YouTube channels act as newsrooms for video content, allowing brands to personalize their pages, colors and content and aggregate all that content into one place. Through content, brands can build relationships with customers and convert their YouTube channel from “shout marketing” to “conversational marketing,” Kaushik explains.
Many brands also utilize user-generated content, encouraging fans to submit video content  (for inspiration, view The 5 Greatest User-Generated Content Campaigns). There are videos about anything and everything a€“ from folding bed sheets to cooking videos to computer a€?how toa€? videos. You can add the link to the corresponding page from your website in the description and also link or embed the video in the original article from your site.

More than half of all web traffic after 5PM is ALREADY video traffic — YouTube, Netflix, and other companies serving as prime video platform. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. It may be a recommendation, encouragement, or even a warning; you just need to impart some form of helpful advice.
By utilizing these best practices, you can now create engaging videos, dominate SEO, and send your videos surging up the search rankings on both YouTube and Google. The famous video site is the third most visited website on the Internet, behind Google and Facebook and is viewed by millions of people each year. You can highlight the various features of the product or service and in general, provide more in depth information than a simple article can because the customer can see the product and learn about your service directly from you. A good video can highlight all the features of the new product and create the excitement you need as a business to sell that product.
But the suggestion supports Miles’ viewpoint that businesses underutilize engagement to derive real value from YouTube. The chapter that notes analytics rightly displays how strategic Google Analytics links to YouTube views can be. And unlike Super Bowl XLVIII’s TV commercials, for which brands paid millions of dollars for ads to play once for 30 seconds, the YouTube Ad Blitz channel showcases and circulates the content for free. And according to Avinash Kaushik, the main issue brands have is they don’t know which tunnel(s) to take, or how to take it. Remember, Google owns YouTube — so you can connect your ads to an Adwords account and see analytics for Search ads. Prior to CyberAlert, Bill produced interactive multimedia programs and served in PR positions in major non-profit organizations.
As you can imagine, this is a really valuable form of internet link building a€“ and the best part is that this form of niche internet marketing it's absolutely free!Make sure that you don't forget to tag your videos with the appropriate keywords so that you can be easily found on the search engines. Here’s a couple of easy ways you can start using YouTube’s platform to market your business and get more traffic and sales on your website or blog. Videos end up engaging the viewer more than simple articles do so they are very effective marketing tools for new products or services that you have.
If someone knows how a product is going to benefit them and how they can use the product in their own life they will be more tempted to buy the item. In fact establishing connections across social media is a consistent theme in Miles’ recommendations. After building a considerable audience,small businesses should consider YouTube advertising. One study found that retail shoppers who viewed a video about a product were 174% more likely to make a purchase than their friends who didn’t watch a video.That’s one major way you can use video to your advantage—answering your customer’s questions. Sometimes videos can be even more effective way of conveying your points and ideas when compared to just text. This helps you get targeted visitors and if you include all of the appropriate links, you will gain a lot of free targeted web traffic a€“ remember, all of these new visitors have the potential to become returning visitors!YouTube has even added a feature whereby you can add click-able URL buttons within your videos as annotations.
This is one of the best ways to use YouTube for video marketing as testimonials are important to your business. If you are known as a company that helps customers and explains your products well, the buyer may be more willing to purchase from you again. A video is a big selling tool for your new product and web users tend to expect videos now about products they may be interested in buying. This is a great tool for YouTube marketing, as it means that your links can appear more times than if you would just have them in the description area. A guide video provides customer service to people that are thinking about buying from you or have bought from you in the past and need help understanding their product or your service better.
Oftentimes, people won't read the full description of a video, so they won't have a chance to see your link.
But if you have the URL in your video, then they will definitely be able to see your link, and they will most likely click on it!The main thing to remember is that your YouTube channel needs to be treated just like your website. The content that you upload must be good as you want people to subscribe to your channel and also to visit your website. The information that you are providing has to be valuable and concise a€“ this is what will separate you from all of you competitors.You don't need to have high-tech videos with special effects and other fancy things. Customers are inundated with stupid advertising nonsense day in and day out.They tune it out. She had fun with it, made it interesting, while at the same time providing valuable information, for free, that her company’s customers were looking for.And what did she gain by making that short little video, by giving away a little secret for free? Your YouTube channel, if popular enough, can even be used to generate additional income through the Google Adsense program.YouTube is a really good niche internet marketing tool for website owners.
Don't forget that the more credible your videos and articles are, the more traffic you will have to you website.

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