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The main purpose of this communication is to ensure smooth functioning of organizational activities. External parties include customers, suppliers, investors, bankers, insurance companies, government agencies, local communities etc. Personal communication occurs among the parties within the organization and outside the organization.

Mass communication: Mass communication is a process of transmitting messages to a large number of scattered audiences. Through mass communication, information can be transmitted quickly to a large number of people who generally stay far away form the sources of information.

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