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One of the most unique aspects of the Center for Sport Leadership at VCU is the opportunity to provide students with a year of real-world experience while simultaneously earning a master’s degree.
It’s no secret schools must stay creative when it comes to marketing their athletics, and VCU is not immune.
Alletto has experience with college marketing from her time as a marketing intern for Bradley University’s athletic department.
From a wide variety of promotions and game-day experiences, Alletto says her favorite moment with VCU marketing involves a promotion called “Selfie Sunday” with the women’s soccer team where people tweeted photos to win a selfie stick and fan photos were put on the video board.

Alletto hopes to work in sports marketing and event management someday and this graduate assistantship will help her develop skills in creativity, organization and leadership. That is why the athletics-marketing department looks to the Center for Sport Leadership for students with fresh ideas and a drive to keep VCU fans entertained and excited for the upcoming seasons.
She was responsible for women’s soccer and field hockey this fall and was in charge of coming up with halftime promotions, creating promotional materials, running music during games and using her leadership experience to help oversee the other interns working the game. She loved the experience of planning for game days in undergrad and it inspired her to pursue an assistantship in marketing with VCU during her time in the CSL.

She loved getting the opportunity to plan the promotion and pulling it all off in real time.
They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile.

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