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Developing and delivering your elevator speech is hard work and it takes a lot of practice.
One of the things I do with my Artrepreneurship students at the Center For Innovation is to have them give their elevator speech at the start of every class beginning with the first class session. Keep practicing on your story and keep it mind that it should evolve until you get it right and it flows naturally. If you are an artist or creative you have an advantage in that you can not only describe the work you do you can also show it to your audience. Neil has over 30 years’ experience as a management consultant and marketing executive, working with some of the world’s top brands.

Machine Project has found a way to solve the problem of having furniture invade too much space by making it retract in to the ground. Almost all people in business struggle with getting that perfect few sentences that roll off of your tongue with ease and conviction – artists and creatives are no exception. Consider keeping some small pictures of your work in your pocket and use these a a part of your elevator speech.
Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine, where he covers the creative sector of the economy, and the author of several articles for Americans for the Arts, a national arts organization. Aside from the cool aesthetics and fun factor of being able to pull your bookshelves up and down at will, this thought process can be reapplied to many items that take up too much unnecessary space.

Better yet, incorporate images of your work into a business card or small brochure to give to your audience.

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