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Get right to the heart of how to improve your communication and create a stable, loving relationship.
Social has taken away numerous connection barriers within the workplace, giving companies more direct access to not just push information out to their employees, but to actively engage in ongoing conversation with them and allow them to do the same.
Companies often forget about their employees and do not realize that not only are they their most valuable asset from a production, sales, operational standpoint, but that they are and should be their most valuable advocates. If they build it, service it or sell it, they’re in a perfect position to communicate with your audience in a way that humanizes your brand, but only if you let them.
Many companies that are fearful of social media put muzzles on their employees in an effort to control the social conversation. Companies we need to seize the moment and learn to look forward to the things sitting right under all our noses.
Tell a child, a husband or an employee that he is stupid or dumb at a certain thing, that he has no gift for it, and that he is doing it all wrong and you have destroyed almost every incentive to try to improve.
Ted RubinTed Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO Brand Innovators. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people.
About the AuthorTed RubinTed Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO Brand Innovators.



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With clear explanations and real-life examples, Julie’s book will take you from resentment to romance in just 4 weeks. Each chapter contains homework assignments that correspond to what you are learning in 4 Weeks to a Happier Relationship. All the talk I see is about consumer engagement reaching out and creating conversation with customers and potential customers, but how about with those even more important… your employees, co-workers, and yes, even the dreaded C-Suite.
Empower those who work for you to create conversation and represent your brand—especially those who have a customer service or customer-facing role.
And the best way to begin this process is to not only allow, but empower communication within the organization. However this conversation is what can add value, create a strong bond with the company and foster relationships that will be the glue that binds, motivates, and drives everyone to succeed.
Use these platforms to build a culture that encourages teamwork, friendship, loyalty and fun… yes, FUN!
Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.
This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.


Here, you can be anything you set your mind to be, as long as you have a dollar in your pocket, a dream in your heart, and a semi-decent Internet connection. Fear has to be left at the door, and social platforms where your employees already live can be leveraged in this respect.
From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth.
It’s way too easy to miss out on how this can build a powerful workforce there for each other everyday.
Usually male, rarely certified, almost always correcting women on what they’re doing wrong. The relationship expert can be of a variety of backgrounds — singer, preacher, actor, grocery store butcher, random guy yelling at buildings downtown.
Their advice is splattered everywhere, from the big screen to bookstore shelves to your Twitter feed, no matter how hard you try to keep people from retweeting their sage advice into your timeline.



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