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Most companies have adopted social media into their marketing, but there are still a surprising number of companies large and small that have done very little to use it as a communication tool. This infographic by our friends at SocialCast gives us shining examples of the way it should be.
This company, PowerReviews, does a great job of creating value for company social media efforts.
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Every year the pressure on businesses grows, there are so many areas which can impact on the profitability and sustainability of a company.
It is essential for efficient, customer focused delivery that a business’ workforce is full of good communicators. Communication channels with customers should also help to define the business’ path forward and identify issues management should be focusing on. Dealing with other organizations, whether they are suppliers, government departments, local commercial interest groups or industry associations should also be carried out by good communicators to get the best out of those external relationships. Fill out the form below to begin receiving my Business and Communication tips delivered right to your inbox. October 8, 2013 by Kinley McFadden 1 Comment Apart from the responsibilities that come with a job, perhaps the single most important thing that influences employee motivation and happiness, and how productive and efficient they are, is their working environment. Businesses need to create and nurture a healthy work environment in order to (a) be able to attract the best talent to come work for them, and (b) retain their employees, lower absenteeism, boost employee morale and create a  healthy and stress-free environment to work in. A positive physical working environment is as important as anything when it comes to creating a positive overall work environment. Remember that a healthy, efficient and positive work environment is a big part of the organizational culture, and like I said, can have a big bearing on it’s ability to attract the right kind of talent, and the top human resource.
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Financial pressures from global economic changes or the local commercial climate affect all businesses. This enables them to communicate effectively internally, minimizing opportunities for mistakes, conflict or inefficiency.
It is unnecessary to spend money on market research or trend analysis if there is a clear two way dialogue with your customers. If changes are ahead, solutions need to be found or good ideas shared, it is essential to have established methods of communication in place with all external parties managed by people who understand the importance of good relationships and interactions. Promoting two-way communication between peers and across hierarchical lines, establishing a strong network of communication, as well as having an open-door policy automatically makes working much more easier and effective for everyone, from the top of the organization to the bottom. The idea here is to give as much freedom to employees as possible so as to empower them to work how they want to. Statistics show that people are at their most efficient when they work in teams – a phenomena called synergy, which states that the combined output of a team is more than the output of each individual added together. It can have a large bearing on the attitude and productivity of employees, and hence on their ability to work well.
If you have a snack bar or cafe in your business, make sure you provide affordable healthy alternatives for people to try. Competition from overseas is growing, access to cheaper labor, the internet and globally sources services are squeezing everyone in the commercial world, even the established giants of business. It is also important that communications with customers, suppliers and industry regulators are handled well. This will show the business what the customers think about your service or product, the kinds of products they are generally interested in, the level of service they expect and the price they are prepared to pay.
For more information about how to become a good communicator and how this could help your career take a look at some of the earlier blog posts for ideas or contact me about coaching or training opportunities. It also promotes idea-generation – something that can be very useful in a small business, and boosts creativity. It shows that you care about your employees, boosts morale, and encourages them to do better. Things such as ambient temperature, the quality of lighting, personal space, noise levels, the quality of the air, the furniture and fittings, and so on can influence the overall work environment in a big way.


Spread posters around the workplace that contain useful statistics, engaging diagrams, work out tips, or even recipes for snacks and meals. People can compete individually or even in teams to lose weight, workout more often and eat healthy. With consumer demands for better quality products, delivered at a more competitive price, without harming society or the environment, the modern business needs to find ways to keep customers interested and stay ahead of the competition.
Talking to customers gives a business the most important intelligence it needs, therefore communication channels need to be open, frequently used and constructed in such a way that all parties can share information and listen to one another. The aim here is to encourage contribution from all across the organization, and make sure that all contributions are valued. When you empower employees, you’re telling them that you trust them to get the job done.
The aim is to create a pleasant work areas for each employee, and give them their own space, as well as the freedom to set up their own work-spaces. Never force anyone to participate, but instead use incentives and rewards for those who do.
This is where communication skills come in and a business with good communicators can become a truly great enterprise, no matter how big or small.
If the organization has great communicators at every level there is far less chance of lost time resolving conflicts, lost production due to mistakes and misunderstandings or lost opportunities due to a lack of discussion of issues and ideas. You tell them that every employee in the organization has an important and essential part to play in the business’s growth. It is also essential to minimize distractions but at the same time also promote interaction and communication – and finding the balance can be key in this regard. Good, open corporate communicators are the answer to how business can succeed in the 21st Century. When people work in teams, they see themselves as a group that works towards the attainment of a common goal, rather than just bunch of individuals competing against each other.



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