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A project leader uses the Stakeholder Register to guide elements of the Project Communication Plan.
This analysis defines the limits of what can be done with the available time and money in the project.
This book is a simple toolkit for all design students wanting to learn about the key processes of designing and presenting a brand identity. I have gained over 2 years experience as a freelance a visual communicator, working on brand identity and brand awareness projects. Aphelions Organisational Change Management toolkit provides a comprehensive set of guides, accelerators and templates to enable managers, project teams and consultants who are engaged in delivering change programmes. Over 750 business professionals from a wide range of industries have used our Stakeholder mapping templates. A stakeholder is anybody who can affect or is affected by an organisation, strategy or project.
Then with your team ask these 4 simple questions to identify more stakeholders and specific individuals. Stakeholder Analysis is a systematic way to analyse stakeholders by their power and interest. Once you have identified your stakeholders you may have a long list of groups and people who could be affected or affect your business.

Review your list for each stakeholder or group and decide how much interest they have in your project and how much influence they could have on your project. You may have guessed that you will want to treat the stakeholders that have a high interest and influence on your project differently from those that are not influential and not interested. Now that you have completed the identification and analysis stages it is time to develop your stakeholder engagement strategy.
Using the information you have gathered in the previous steps write a communication and reporting plan that documents: the information requirements, frequency of communication, communication provider and channel of communication for each stakeholder.
Stakeholder Engagement is about engaging with relevant stakeholders and choosing the most efficient and effective engagement approach. Make sure that everyone who is involved in delivering the plan has read and approved it and understands the actions that they need to take. Now you know who your stakeholders are, you have identified the key players and you have a plan for engaging with them. As well as aiding customer experience, services and use of social media for various businesses.
Example stakeholder lists are available with the Stakeholder Management templates and ebook. Using post-its or a marker pen put them into the appropriate box on your interest and influence matrix.

Make use of your existing reporting structure to manage and communicate with your key stakeholders and don't forget to make use of technology e.g. As a rule of thumb time intensive and expensive approaches like one to one meetings, working partnership and extensive consultation should only be used for the most powerful and interested stakeholders. By taking these four simple steps you are already way ahead and your project has a much greater chance of success!
Unfortunately the toolkit appears to have been removed from the National Archives see OGC Successful Delivery Toolkit. This is a simple, but very powerful way of categorizing stakeholders and developing a tailored strategy for engaging each stakeholder based on their relative interest and influence in your business or project. For stakeholders that may be highly interested in your project, but have low influence focus on cheaper one-way engagement like newsletters or webpages.

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