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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A lead magnet is exactly as it sounds: a compelling offer that creates attraction with your ideal target prospect.
An effective lead magnet attracts organic leads and leads from advertising who express an interest in you and your business. In business, there’s nothing better than building a list of people who actively want to hear from you.
This means creating a list of qualified prospects – people who are more likely to spend money with you. In order to develop a successful Expertpreneur® business, you need to develop relationships with your target market. If you are a motivational coach, you might put together a collection of inspirational quotes with action steps related to your niche. It could be music, a podcast, or even a physical item, like a poster filled with quick tips for your Ideal Client. You’re creating hope for them, and offering simple steps to overcome their problem or achieve their dream.
Now, I’ve talked at length about creating and optimizing landing pages, which typically leverage lead magnets to entice your prospects to share their personal contact details. Essentially, you would create a landing page and a follow-up email campaign, eventually pushing them towards a front-end product.
When your prospects experience all of these different angles of your business – the personalized follow-up emails, the valuable tools and strategies in your content, and, of course, the invaluable lead magnet itself, they’ll start to know, like and trust you, and want to find out more from you. When you are dealing with people face-to-face or from a stage, that is a prime opportunity to offer a lead magnet in exchange for them plugging into your list. For example, if you are giving a presentation at an event, you might create a special lead magnet related to the topic you spoke about. No matter what it is, you can have your audience write their contact details down on a list for a physical copy of the item. A key point, though: you should use whatever mode of communication your audience prefers using. Another great example of an offline lead magnet (though it can work online as well) is a demonstration of your product. And even if no one at that event makes a purchase, just by participating in it and having a great time, they are now on the Pampered Chef business owner’s list. The cornerstone of a successful Expertpreneur® business is having a steady steam of prospects coming in.
If you are interested in discovering more about lead magnets and setting up an effective lead generation system, check out my free Income Acceleration Blueprint I mentioned earlier in the article. She has built 4 million dollar businesses, is Executive Producer and host of the “Expertpreneurs®” Radio Show, hosts Expertpreneur® TV, and has been seen on ABC,CBS, NBC, and FOX affiliate stations. We teach entrepreneurs how to find their "money spot" with our Income Acceleration System™.

Expert Elevation is a business coaching and entrepreneur training company for "expertpreneurs" who make a living sharing their expertise and advice. Meet your Higher Self, Reconnect with your Intuitive Voice, your Inner Knowing – and bring into your daily life, the personal power, deep joy and endless possibilities that this special connection provides. Tags: Higher Self, Inner Peace, Intuition, Intuitive Voice, Self-awareness, Self-Development, Truth. This beautiful Meditation reconnects you to the source of all creation and the powerful inner voice that so often gets drowned out by the distractions of daily living. Experience deep stillness and a wonderful self-love, as you are guided on a journey of discovery that has no distance to it – to meet your higher self and bring your intuitive connection into each and every present moment, enabling increased personal power and joy as you embrace the voice of your heart and confidently learn to trust its profound knowledge.
Click the audio player below to listen to a sample from this Developing Your Intuition meditation.
When creating webinars, once the presenter has determined who their audience will be, and what education need is to be served, (discussed in Part One and Two of this article series) the next step is to design the event itself. For more in-depth information regarding learner objectives please read Jeff’s complete article.  There are some great tips and insights contained there. Use simple, key words, in brief sentences, or phrases, to frame up the discussion points quickly. Avoid lengthy or complex sentences, as they may create confusion, disrupting the natural flow of the presentation.  An outline is supposed to document the flow of discussion, not serve as a script. The information outlined in this article is a solid starting point for creating a successful webinar presentation.  I am sure there are other techniques and practices that could be employed during the development process, that I did not address here.
All thoughts are welcome, as I clearly do not have all the answers.  Is there some unique or new technique or idea you have implemented with a webinar event?  What challenges have you encountered with these presentations?  Please share those thoughts and experiences with us! Through the discussions I have had with you I have learned so much over the past several months. I wonder what it would take to get everyone on board, more quickly, as higher quality educational experiences would do such great things for our business.
Hi there, just turned into alert to your weblog thru Google, and located that it is really informative. Jesus obviously knew the importance of the private prayer life, for He commanded us, “But when you pray, go into your room, close the door, and pray to your Father, who is unseen.
Developing Your Secret Closet of Prayer provides insightful principles to strengthen ones communion and intimacy with God.
Ever seen a unique offer by someone and said to yourself, “I’ve got to get me some of that”? These are ideal prospects who have heard your message, seen your content, gotten to know you as an expert in your field, and are eager to know more.
It could be a demo of a product or a software you’ve created, a free report like my Income Acceleration Blueprint, a series of educational videos, or even a useful infographic.
A fitness coach might offer a video with a very specific workout series – a tool the prospect can put to use immediately.
What you are presenting must be extremely pointed and get your prospect thinking how much more they can gain from you when they finish consuming it.

A lead magnet that can start them down the road to achieving their burning desire, or solving their most painful problem. A mini opt-in form is connected to your CRM, so once they enter their name and email, they’ll be sent the lead magnet. Communications that elevate your authority status and show your prospects who you are and how much value you bring. Maybe an infographic summarizing the key strategies in an easy-to-digest format, or a tool that expands upon what you shared. As long as you are continually generating leads, you are positioning yourself for big profits and big success. Take the time to come up with different ideas (you may end up using more than one), because, once you have a lead magnet out there, even if it’s not perfect, you will see an improvement in your business. It will provide you with many tips and tricks to create the Easy, Simple, and Lucrative business you’ve always dreamed of. She focuses on service professionals and “ExpertPreneurs®." As an income acceleration coach, she helps service entrepreneurs attract more ideal clients, get paid top dollar, increase their visibility and reach. Sheryl has provided her insight and advice in Forbes Magazine and as a National columnist for America’s Premier Experts. Our clients become trusted authorities, with an influential brand and lucrative business by attracting a steady stream of ideal clients. We specialize in business strategy, marketing, lead generation, sales and income acceleration. Included is an examination of the ultimate purpose of life, the power of praise and thanksgiving, confession with repentance, and a practical explanation of Scripture praying that can revolutionize your prayer life.
A lead magnet does not need to go deep into intermediate or advanced concepts – those should be saved for your paid info products and services. Sheryl teaches her clients how to create lucrative businesses and influential brands by positioning their expertise, and communicating their value in an authentic and genuine way that doesn’t sound ‘salesy’ or feel uncomfortable. Sheryl is also editor and publisher of ExpertPreneur® Magazine, a free digital magazine available on the Apple newsstand and Google playstore in 150 countries.
Adding clear, well-articulated, identified LOs to the marketing materials helps potential attendees know if they want to attend or not.
You need to address any objections that may arise immediately, so your prospect stays on board with you.
Her clients are able to quickly build connection, garner trust, and attract a steady stream of ideal clients without having to work all the time, or sacrifice their true priorities in life.
She’s also a founder of the XPRIZE Education Initiatives where she works with billionaire Elon Musk and Personal Development coach Tony Robbins to change how the world educates.

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