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Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. Event managers organise a range of events from small business meetings to major corporate events and venues. No hidden extras – course fees includes all of the essential items you will need for taking the course. Three West Midlands universities are joining forces to meet the demands of devolution across the region, putting higher education at the centre of the drive for economic growth.
By using critical market research methods in the designing and production of our events, we are able to identify the unique challenges facing local and African businesses today. The International Institute of Event Management® delivers world-class Certificate Programs in Event Management and Planning for students internationally.
Postgraduate International Hospitality and Event Management provides management education for existing managers and those with a relevant undergraduate education who want to develop a career in the dynamic area of international hospitality and event management. Students require a good honours degree (or equivalent) in a subject related to tourism, business or service sector management.
The modules have been selected to ensure a blend of theoretical and practical issues within both a managerial and a subject specific context. Please contact Course Enquiries with any queries regarding postgraduate study and research. For full-time students, the taught element is normally completed over a nine month period starting in October. Work experience opportunities are available for students during non-teaching time within a range of different roles in the service sector management industry.
I’d recommend this course as it provided opportunities to meet like-minded and passionate graduates who wanted to progress within the hospitality industry. Teaching and Learning Methods - Knowledge is acquired through a combination of lectures, seminars, workshops, presentations, simulation exercises, research posters and guest speakers.
Teaching and Learning Methods -  Individual modules involve students developing and utilising one or more of these skills in preparing material for seminars, participating in activities and preparing assignments. Teaching and Learning Methods - Students are encouraged to question and present alternative approaches to different management concepts within hospitality and event management. Teaching and Learning Methods - This will be part of an on-going process on the postgraduate modules but will be developed specifically through the Management Development module that will be taught in a workshop session. We have great links with a range of varied employers across the service sector, both within the UK and overseas. Assessment includes reports, essays, presentations and seminar papers and for those completing the Master of Science Programme, a Dissertation. We are committed to delivering academic learning of the highest quality, helping you to stretch your mind and fulfil your university ambitions.
Over the last decade this young and diverse industry that has grown rapidly, driven by the desire of organisations and companies all over the world to invest in the promotion and management of their conferences, exhibitions and events. It is tied to a huge number of sectors including the hospitality, leisure, travel and tourism industries.
Courses have a clear focus on personal and career development, in addition to subject knowledge, and many will include work placements, which are ideal opportunities to run real events and be part of consultancy projects. All of these procedures are aimed at showing students the practical side of organising events that will satisfy guests and participants on multiple levels. One of the main reasons I am attracted to this industry is the satisfaction I will get from working towards something tangible. I am not a 9-5 person, and I feel the lifestyle, work and type of people I am likely to meet, will all suit my personality. I also feel that as the world of work is becomes increasingly competitive, if I have an innovative learning degree (such as this one) under my belt, then it can make all the difference when applying for a job or promotion. I am a sociable, enthusiastic, resourceful and very organised person, who has a lot of energy and stamina.



Possessing excellent communication skills, I am able to establish productive relationships with people at all levels. Whatever I am doing I always pay attention to detail, and am creative when coming up with solutions.
On a more personal level I do not have a problem working late evenings or weekends, and understand that this is a role where I am likely to be the first person to arrive and the last one to leave.
To get an introduction to the industry I got a job as a volunteer fundraiser with a charity.
I have decided to apply to your university because your teaching staff have a wealth of real industry experience. As one of the City’s biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities.
This course is designed to meet the specific demands of this fast-paced and exciting industry. We develop, market and manage training programs and conferences to both the private and public sector throughout Africa. Our commitment to service excellence means that we deliver genuine business solutions at competitive rates. Our innovative online curriculum provides opportunities for early stage as well as experienced professionals to refine their skills, advance their careers or change fields entirely. The growing size and dominance of hospitality as the major employer around the world means that companies and organisations are continually seeking individuals with the knowledge and capabilities of managing a variety of aspects throughout this dynamic and expanding industry. It would normally be expected that this degree be awarded at the level of lower second class or above.
Furthermore, the application of key management skills throughout the hospitality sector is considered from an organisational viewpoint whilst also seeking to aid personal growth and development. The first two parts are the taught element and the final part is consists of research and writing the dissertation element. Part-time students will normally attend on a one day a week basis and complete the taught element in two years. Some modules have an emphasis on the political, sociological and philosophical aspects of the subject, whilst the major emphasis is on the management and practical application of hospitality and events in a global context. In particular students are expected to be able to contextualise management practice within a range of appropriate concepts and theories. The School is a full member of the Institute of Travel and Tourism and enjoys all the benefits of cross industry participation and employability support and guidance for students. The learning environment is organised to ensure that key concepts, theories, and where appropriate, practices relevant to management in the hospitality and event industry form a central role in teaching and learning. An Events Management degree is designed for these sectors, and will prepare and equip graduates for job opportunities in local, national or international event management.
If your want to enter it then a degree in this subject will give you an edge when applying for jobs, by showing potential employers that you are serious about this field. On many programmes work experience is embedded into the course at each academic stage, thereby allowing you to integrate the theoretical and practical sides of this subject.
A degree will provide you with the relevant knowledge and experience to work within one of the fastest growing and most dynamic sectors of the service economy. Assessment is through a group project and presentation, an individual essay and a final exam. You can use this example to gain an idea of how to structure and put together your own one. I also enjoy being involved in arranging things, and always look forward to attending special occasions and going out.
I possess an imaginative mind, have an adaptable approach to problem solving, with a knack for seeing potential issues before they arise and therefore pre-empting any difficult situations. In my opinion effective event management is all about planning, scheduling and coordinating not only yourself, but the entire team helping with the event.


This was a great opportunity for me to see behind the scenes and experience the kind of challenges I am likely to face in the future.
This was confirmed to me on a recent visit to your campus where I talked to them, and they all appeared approachable, very knowledgeable and proactive, all factors which made a real impression on me. We have a comprehensive training, personal and professional development programme that provides our employees with the skills to enhance their performance in the workplace and grow in their careers. We draw on a diverse pool of industry professionals in the production and staging of our events, in order to provide delegates with the ultimate learning experience.
Current hospitality trends and market analysis are used to illustrate the competitive environment within which changing event provision and expansion can be successfully delivered.
Other graduates who can demonstrate a commitment to the study of tourism management or who have significant industrial background will also be considered for entry.
Students who complete the taught element of the degree, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in International Hospitality and Event Management. The support and encouragement from lecturers to achieve the best possible results was excellent and they were all vastly experienced in their specialist areas. In addition to this, we remain affiliated to the Association of Tourism in Higher Education – a tourism led body that both informs the curriculum and future developments across tourism education today. It will give students the appropriate balance between the academic context for events, and an appreciation of the applied logistical and operational elements of event management. Remember that most employers will be looking for a high level of academic achievement or experience in a similar industry. You are strongly advised not to copy or plagiarise it, instead use it as a resource to inspire your own creative writing.
Every day is different, every destination is different and every person you deal with is different. During my time there I was involved in product launches, weddings, graduation ceremonies, open days, and business conferences. They appeared to have the right combination of theoretical knowledge and industry experience. There are pension schemes, a generous holiday allowance and flexible working opportunities as well as lifestyle benefits including childcare vouchers, discounted membership to the ?4 million sports and recreation centre and schemes such as Cycle to Work and the CU Car Share initiative. Students wishing to complete the MSc in International Hospitality and Event Management must complete the research element, which comprises of a dissertation. The goal of any events management degree is to produce capable, qualified and energetic graduates who will have a sound academic and vocational experience of the industry, and who will exceed the expectations of any future employers. My duties included meeting clients and trying to get an exact idea of what they wanted from an event.
Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic session.
I was involved in events from the initial enquiry right through to the day when the project was handed over to the operations team. I was part of a busy office and being sales minded I never missed an opportunity to up-sell wherever possible.
The experience taught me the basic logistics of organising an event from concept to completion, how to market it, arrange the catering and also organise health and safety. Upon leaving my senior manager commended me for being a quick thinker, good negotiator and someone who was able to source things that others couldn’t.



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