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I could line you up 10 people I work with whom I consider to be good event people and, off the top of my head, I reckon 4 of them have studied event management in a college. Rosemary from artiste.ie , a celebrity booking agency, made a very valid point when she said that 'I think you need to be a particular type of person to do eventing - a degree doesn't make you that person!!'. John May is a graduate who didn't do event management in college but knew he wanted to work in events.
When he finished his degree he spent the Summer volunteering and working at as many events as he could to gain as much practical experience as he could. I did a Postgrad in PR & Event Management that was similar in that it was 3 months in class and then 6 months on placement.
Ruth McDonagh and Caitlin Kobrak expressed similar sentiments in an exchange with us on Twitter too. There are differing opinions even among those who see value in doing an event management course. Nikki Baume works full time in events now, having done an event management course that was 3 months of class-based learning followed by 6 months of practical placement in industry. I asked Nikki if she felt the 3 months in class were worthwhile and set her up well for event work in the real world to which she responded 'Definitely. We're not going to change anything with this post, I'm sure, but based on the answers to the title question, as well as anecdotal feedback we get from people in the industry and looking to get into it, many courses are lacking in one way or more. Fiona Cronin, an event management graduate, made another very interesting point that not a lot of people considered. At the minute, from what I can establish, the event management courses in this country are falling short on equipping graduates with the practical skills necessary to work in events.
That's the one thing I found strange too was where the module that requires you to run an event was optional. As you can see it is a very business orientated course but people that apply for that should know from the start rather than just thinking this is all going to be about events. I still feel a person has to be suited to working in the events industry regardless of their education. As the president of our Event Management Society this year, I hope to introduce some more practical sessions that students can attend not as part of their degree but as an extra element that they can add to their CV. So the one element of the course where you have to actually put an event together and run it is optional rather than compulsory?
In the first year of our degree we are required to undertake 40 hours work experience, in 2nd year we have an elective (which I feel should be compulsory) called Applied Event Management where in groups the students organise an event of their own which includes a pitch of your event idea to lecturers and individuals from industry. Also in relation to Fiona's comment about being told that they would be lucky if half of them finished.
The obstacle in our course (for some people) is that the course is 70% business orientated which does not suit everyone. MSc International Festivals and Event Management provides a high quality vocational, personal and intellectually challenging education for those wishing to enhance their knowledge skills in festival and event management in a global setting. Students require a good honours degree (or equivalent) in a subject related to tourism, business or service sector management. Please contact Course Enquiries with any queries regarding postgraduate study and research. Students who complete the taught element of the programme, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in International Festivals and Event Management. Work experience opportunities are available for students during non-teaching time within a range of different roles in the service sector management industry. Gain an extensive range of knowledge and understanding of the subject of festivals and events and be able to evaluate contemporary issues in festivals and events and related areas. Critically assess the importance of both theory and practice for effective festivals and event management in a global business environment. Teaching and Learning Methods  - Knowledge is acquired through a combination of lectures, seminars, workshops, presentations, simulation exercises, research posters and guest speakers.
THINKING SKILLS Critically evaluate the theoretical aspects of festivals and event management and develop a critical appreciation of the varying cultural contexts in which management and public sector policy decisions are made within the festival and events industries. Teaching and Learning Methods - Students are encouraged to question and present alternative approaches to different management concepts within festival and event management. Be able to exercise judgement as to the appropriateness and potential value of concepts, models, paradigms and ideologies to the understanding and management of organisations in the area of festivals, events and related sectors. Individual modules involve students developing and utilising one or more of these skills in preparing material for seminars, participating in activities and preparing assignments.
OTHER SKILLS RELEVANT TO EMPLOYABILITY AND PERSONAL DEVELOPMENT Appraise personal and career development needs through self reflection, action planning and implementation. Teaching and Learning Methods - This will be part of an on-going process on the postgraduate modules but will be developed specifically through the Management Development module that will be taught in a two hour workshop session. We have great links with a range of varied employers across the service sector, both within the UK and overseas. Assessment includes reports, essays, presentations, seminar papers and for those completing the Master of Science Programme, a Dissertation. We are committed to delivering academic learning of the highest quality, helping you to stretch your mind and fulfil your university ambitions. Postgraduate International Hospitality and Event Management provides management education for existing managers and those with a relevant undergraduate education who want to develop a career in the dynamic area of international hospitality and event management. The modules have been selected to ensure a blend of theoretical and practical issues within both a managerial and a subject specific context.
For full-time students, the taught element is normally completed over a nine month period starting in October. I’d recommend this course as it provided opportunities to meet like-minded and passionate graduates who wanted to progress within the hospitality industry.
Teaching and Learning Methods - Knowledge is acquired through a combination of lectures, seminars, workshops, presentations, simulation exercises, research posters and guest speakers. Teaching and Learning Methods -  Individual modules involve students developing and utilising one or more of these skills in preparing material for seminars, participating in activities and preparing assignments.
Teaching and Learning Methods - Students are encouraged to question and present alternative approaches to different management concepts within hospitality and event management. Teaching and Learning Methods - This will be part of an on-going process on the postgraduate modules but will be developed specifically through the Management Development module that will be taught in a workshop session. Assessment includes reports, essays, presentations and seminar papers and for those completing the Master of Science Programme, a Dissertation.
Management, Scouting, Administration – Which Sports Management Career Is Right For You? Managing a sporting event is a huge, complicated undertaking, and the training you can get in sports management degree programs can prepare you to manage everything from college soccer games to the Superbowl. The key to being a good sports event manager isn’t knowing the game incredibly well, or being an ace bookkeeper, it is being able to keep all the little pieces in your head at once, and knowing how to delegate tasks and motivate your workers to keep with a tight schedule while planning an event with tons of moving parts that could malfunction at any moment.
Time Management: Sports event managers need an extremely strong grasp of scheduling and time management to do their jobs well.
Organization: In a large system like that in place at major sporting venues, it is important that systems are efficient. Energy: As a sports event manager, you are on call all the time when you’re planning an event. If sports event management is the job of your dreams, a business degree in sports management or athletic administration is the best educational path for you.
Principles of Microeconomics: This class will give you a specific knowledge of how closed economic systems work, which will benefit you when you’re trying to plan a big sports event so it satisfies the customer and makes money too. Sports Marketing, Promotion, and Public Relations: Even if you don’t work on a marketing team yourself, you’ll definitely have to work with marketers as a sports event manager, and knowing how they do business will smooth the process of developing marketing campaigns for the events you manage. Sports Ticket Sales and Operations: Knowing how to price and sell tickets is a linchpin of the sports industry. Leadership in Sports and Society: Leadership skills might be your most important quality as a sports event manager. Business Law: Your day to day activities probably won’t require you to have detailed legal knowledge, but knowing how to read and interpret a contract and other legal documents are indispensable skills.
Employment of meeting and convention planners is expected to grow about 16 percent between 2008-2018, which is faster than the growth rate for employment in most fields.

As of May, 2008, the median annual wage of meeting and convention planners was $44,260, which is higher than the overall national median wage in the U.S. Due to increased complexity of an event planner’s responsibilities, employers are seeking more candidates with a bachelor’s degree or other higher education credential. While there is no legal requirement for sports event managers to have a license or certificate to practice their trade, there are credentials that can make applicants more appealing to employers. The Convention Industry Council offers a credential called the Certified Meeting Professional, which is considered the industry standard certification for convention planners. Though certifications and credentials may look good on a resume, workers who are willing to grow their responsibility, take on greater challenges, and throw themselves into their work as sports event managers are the ones who will really shine in the occupation. Going to conventions is a great way to network and get your name in the right peoples’ ears.
Ask your professors or even fellow students about sports management related seminars and online social networks, because networking is one of the best ways to find your way in this industry. A degree in athletic administration does not guarantee you a job at all, and definitely doesn’t guarantee you a job in event planning or management.
If you’re still dedicated to pursuing a career in sports event management, check out the schools listed below, which offer some of the top accredited degrees in sports management and athletic administration. Ashford University — Your BA in Sports and Recreation Management degree can be completed entirely online, and you can transfer up to 90 credits, accelerating the process further. Drexel University — The MS in Sports Management degree is an online program available from Drexel University designed for students who already hold a bachelor degree and have some work experience.
Liberty University — The focus of Liberty University's MS in Sports Management is how organizational skills and leadership plays a role in sports organizations and athletic programs. Northcentral University — Northcentral University offers online programs for an EdD or PhD in Sports Management which prepares students for high profile and leadership positions. Tomorrow’s professionals have a lot to look forward to by pursuing an event management degree thanks to the availability of academic scholarships, upward projected job growth, and high earnings potential when coupled with said degree. Below we dive into these three key areas, and learn how each step prepares today’s students for a stable career path after graduation. With such high growth rates (the average predicted growth rate for all occupations is 11%), it would be in a student’s favor to pursue a career in events management.
According to the Wall Street Journal, the graduates of 2014 are the most indebted graduating class to date, with loan repayment bills breaking $33,000; nearly double what their predecessors had to pay 20 years ago. While there isn’t such a thing as free money, the next best thing would be earning a scholarship.
Scholarships can be awarded on a variety of bases: merit-based, need-based, career-specific, or college-specific aid.
Similarly, all 8 districts that comprise the Council for the Advancement and Support of Education (CASE) disperse scholarship funds to student members.
In addition to associations, students should also consider those scholarships offered directly from their school’s events management programs. With a wealth of job opportunities, higher earning potential, and scholarships, pursuing a degree in event management is a easy choice to make. I feel desperately sad for anyone who wants to go to University in this age of hefty tuition fees. Going to university was very important to me and I didn’t want to study any other subject. And no I do not believe that an event management degree is required to hold a party and unsurprisingly being a party planner did not feature on any part of my degree course. I have not personally organised the Olympics or G8 either but I have organised lots of successful events and conferences that achieved the objectives of my clients. I can only comment on the course content of my own event management degree but I would like to point out that in simple terms it was a business and management degree focused on event planning and the event industry. The other courses I applied and had offers for were in International Business (at the time only a handful of universities offered event management) – I wonder whether that course would be deemed worthwhile or whether that would have attracted as much scorn when actually the basic modules and content were probably quite similar? I don’t believe Kirstie went to university but as someone who has been lucky enough to work her way up and follow her dream in an unusual career  I would have thought she would be more supportive of others choosing to follow their passions too.
In an ideal world people would be able to breeze into a job in the events industry by showing their enthusiasm, commitment and ability to work hard and in some circumstances of course that may still happen.
For me university was much more than just the course content, it was also moving away from home and growing up, combined with the opportunity to research and study a subject that I am passionate about to a higher level. If you are currently studying event management or have recently graduated I imagine that tweets from such a high profile TV personality seem pretty damning. I would love to hear your thoughts on this controversial debate in the comments at the bottom of the page! Becki Cross is passionate about the event industry and organising conferences is her forte. Enter your email address to subscribe to this blog and receive notifications of new posts by email. There are a lot of Event Management course available in Ireland and farther afield now, but are they worthwhile?
He'd been involved in events while in DIT when I worked there and he was definitely suited to events. John is currently over in Glasgow working on the Commonwealth Games as a Venue Transport Manager.
We did have some great people from industry lecturing on the course and I made connections then that stand to me today.
Students can come out the far end of 4 years on them having never been near a sound desk, generator, marquee, stage, planning meeting, statutory meeting, debrief etc.
In the first two years of our course, we only put on two events - and placement is not compulsory (although I have taken one myself).
Nice skills to have and areas to have an understanding of but, surely, they're secondary to ACTUAL event management skills. I'm currently undertaking the Event Management Degree at LIT in Limerick and have to agree that practical skills are necessary.
Most people that started the course didn't realize they would be asked to do accounting related exams, train on Sage Payroll & Line 50 account and thought it would be all event related.
This is the perfect postgraduate degree for those who aspire to a career in the area of management across a range of global festivals and events. It would normally be expected that this degree be awarded at the level of lower second class or above.
The first two parts are the taught element and the final part is consists of research and writing the dissertation element. Students wishing to complete the MSc in International Festivals and Event Management must complete the research element, which comprises of a dissertation. In particular students are expected to be able to contextualise management practice within a range of appropriate concepts and theories. Appraise a range of strategies for the determination, implementation and control of business policies, structures and plans at a strategic level in festivals and events and be able to offer and apply rationally-constructed solutions. The School is a full member of the Institute of Travel and Tourism and enjoys all the benefits of cross industry participation and employability support and guidance for students. The learning environment is organised to ensure that key concepts, theories, and where appropriate, practices relevant to management across the events industry form a central role in teaching and learning.
All of these are designed to relate to current momentum and challenge of the Festivals and Events Industry. The growing size and dominance of hospitality as the major employer around the world means that companies and organisations are continually seeking individuals with the knowledge and capabilities of managing a variety of aspects throughout this dynamic and expanding industry. Furthermore, the application of key management skills throughout the hospitality sector is considered from an organisational viewpoint whilst also seeking to aid personal growth and development. Part-time students will normally attend on a one day a week basis and complete the taught element in two years. Some modules have an emphasis on the political, sociological and philosophical aspects of the subject, whilst the major emphasis is on the management and practical application of hospitality and events in a global context. The learning environment is organised to ensure that key concepts, theories, and where appropriate, practices relevant to management in the hospitality and event industry form a central role in teaching and learning.
Events, especially large ones, can sink or fly depending on whether all of the necessary components fall into place on time.

Their primary duty is to coordinate teams of varying sizes so that every aspect of an event is under control. The smallest loss of profit, whether through wasted man-hours or improperly priced merchandise scales up to huge losses at an event with 50,000 attendees.
Dealing with people constantly and remaining civil and calm are interpersonal skills that will go a long way. There are several types of degree that will prepare you for this career, although you’ll still have to get years of experience before you’re put in charge of a major professional event.
This will give you the knowledge base you need to understand other necessary finance classes you’ll take later on.
Event planners need to know how to make a budget, and stick to it so that the money that comes in is more than the money that goes out.
Most of the nuts and bolts work will be done by others, and your job is to keep those people excited and keep them working smoothly together so that the whole event goes off without a hitch. Any sizeable event will involve legal agreements between vendors, service providers, and other participants, and as a sports business manager you need to know enough that you can at least ask your lawyers the right questions. The Bureau of Labor and Statistics does not gather salary data pertaining only to sports event managers, but they do collect this data for a broad category of meeting and convention planners. While not directly related to the sporting industry, a CMP shows a level of competence in the skills it takes to plan large events that will serve any sports event manager well in his or her career.
No certification is more valuable than a strong willingness to work hard and make big decisions and sacrifices for the benefit of your career. There is an annual event called the International Sports Event Management Conference where you can meet professionals in the field and make connections that could lead directly to a better job in the future.
A combination of professionalism and great interpersonal skills will be your greatest asset as you seek to rise in the ranks of sports event managers. You’ll have to work incredibly hard throughout college, and for years afterward, before you get to a position with enough power that you can delegate tasks and give yourself a little more breathing room. The online division of Ashford University includes over 50 degrees at the associate, bachelor, and master level. Drexel has over 23,000 students through its campus and the distance learning program, making it the 14th largest private university in the US. The program can be completed in less than two years and up to six credit hours can be transferred.
Founded in 1996 in Prescott, Arizona, NCU is now the school of choice for over 10,000 students who are active in school events and organizations. For college seniors who are hoping for a seamless transition into the workforce, that daunting number signals the need to look outside the standard college degree track into new salary-generating industries. Schools such as Metropolitan State University in Denver, Madison Technical College and the Fritz Knoebel School of Hospitality Management offer events-focused curriculum and career placement assistance after college. While this is a bleak outlook that may have young graduates questioning the pursuit of a college degree, the silver lining is that a college education is still worth it from a future earnings perspective. Census Bureau found that those who held a professional degree earned the highest income, raking in a mean monthly paycheck of $11,900, which is more than double what associate degree holders earn ($4,200 monthly).
If you’re already in school, a scholarship can ease the financial toll that higher education can sometimes take on your bank account.
Luckily, events and hospitality-based associations offer scholarships specifically to students pursuing the events management discipline. US News has a roundup of campuses that offer hospitality and events-based programs that also award scholarships each year. As businesses continue to place greater value on meetings and events, students of the event management discipline are primed for success, post-graduation.
This great information will help people to aware about the scope of event management industry and also helps them to pursue a degree with scholarships. A lot of them just thought of it as an Event Management degree and disregarded the Business Studies in the title. This lack of a practical grounding is worrying, although academic skills and an interest in theory around events management is something I feel is really valuable. A balanced mix of someone that will suit the events industry and an event industry based educations is vital.
The growing size and dominance of festivals and events around the world means that companies and organisations are continually seeking individuals with the knowledge and capabilities of managing various aspects of this fast growing and dynamic industry. Other graduates who can demonstrate a commitment to the study of festivals or event management or who have significant experience in the service sector industry will also be considered for entry. Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic session. In addition to this, we remain affiliated to the Association of Tourism in Higher Education – a tourism led body that both informs the curriculum and future developments across tourism education today. Throughout the programme students will engage in a range of learning activities including lectures, seminars, tourism management-related projects, presentations, group work and many more. Current hospitality trends and market analysis are used to illustrate the competitive environment within which changing event provision and expansion can be successfully delivered.
Other graduates who can demonstrate a commitment to the study of tourism management or who have significant industrial background will also be considered for entry.
Students who complete the taught element of the degree, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in International Hospitality and Event Management. The support and encouragement from lecturers to achieve the best possible results was excellent and they were all vastly experienced in their specialist areas.
Everything from ticket sales to concessions, to getting the teams to the stadium on time rides on someone’s shoulders, and the event manager has to make sure everyone knows what to do, and when.
Being able to handle a large volume of communication, dozens or hundreds of emails, constant phone calls, and regular meetings is a must. This job is not for the introverted, because whenever you’re working, you’ll be interacting with people 100% of the time. Below is a list of widely available classes you should definitely take during your sports management program if you plan to pursue an event management career.
Keeping the respect of your colleagues and subordinates is a skill that can’t be taught in class, but this class will try, and taking the principles you learn here to heart will benefit you in the long run.
Panels of speakers speak on the latest innovations and best practices in the industry, but the new knowledge you gain is just an added bonus to the social and professional connections you can make. You will likely have to work more than 40 hours per week, though there may be an off-season where you have much less work to do for a period of weeks or months. This career path is not for the faint of heart, and should only be considered by those who are seriously passionate about the intersection of business, sports, and event planning. With proof that advanced degrees can lead to higher earnings coupled with a sizeable spike in opportunities for event planners in the next few years, event planning students have a lot to look forward to.
Debt.org estimates that $46 billion in scholarships and grants are awarded by the Department of Education each year. The Professional Convention Management Association (PCMA) offers 21 unique scholarships throughout the academic year to their student members. Students have a variety of options to capture scholarship money at both the national and school level to help offset the cost of higher education and set them on the path to success. You get to help different kinds of people from young to aged people who are struggling to run their event properly. Each learning activity is designed to ensure that the teaching and learning is optimised in a real and practical way.
Students wishing to complete the MSc in International Hospitality and Event Management must complete the research element, which comprises of a dissertation. With the cost of attending any institution of higher learning continues to increase every year, students can ease the cost attendance by pursuing a scholarship. The scholarship awards range anywhere from $1,000 – $7,500, with some covering including round-trip airfare and accommodations to their annual conference, PCMA Convening Leaders.
Which is why I volunteer, maintain a blog, take event management classes online, go to trade shows & conferences, and keep up with what the pros are reading.

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