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Membership Clubs and their membership cards, ephemera and premiums were an enduring staple of Golden Age Radio History and its promoters.
Heck, my dad didn't even own a car of his own until well into the Batman TV years, let alone the Mickey Mouse Club and Superman years, so Skelly or Standard Oil or Texaco didn't get much bang for it's buck with my folks through me. Naturally all I was really after was the premium either inside the box, or part of the box. Also, quite understandably, holiday shows like 'Christmas Story' spring to mind., with it's Radio Orphan Annie, and Red Ryder sub-plots skillfully and nostalgically woven into the main plot.
It goes without saying that it was the various marketers, advertising agencies, promoters and sponsors that brought us these little gems to further enflame our imagination well beyond the experience of the glowing dial.
Sure the premiums were very cool for their time--and moreso, apropos of our tender sensibilities during that era. And then of course there were the kazoos, and the glow in the dark novelties that would glow for about a week then peter out--even if you subjected them to Klieg lights. But let's be honest, the only cardboard and paper novelties or premiums you'd somehow find yourself holding onto were the membership premiums.
But alas, one inevitably discovered that the powers behind the secret 'club' or 'society' or 'troop' had feet of clay.
Getting the ideological stuffing beaten out of us in the 1960s didn't exactly help sustain such naive and blind trust and belief either. This is the price (excluding shipping and handling fees) this seller has provided at which the seller has sold the same item, or one that is virtually identical to it, in the recent past.
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Your country's customs office can offer more details, or visit eBay's page on international trade. Estimated delivery dates - opens in a new window or tab include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared payment - opens in a new window or tab. This item will be shipped through the Global Shipping Program and includes international tracking.
Will usually ship within 1 business day of receiving cleared payment - opens in a new window or tab. I'm hard pressed to recall any of my pals growing up--male or female--that wasn't a member of one radio or television club or another.
And so it was that with our first communal breakfast after grocery shopping, I'd artfully dig the premium out of the bottom of the box, or if such was the need, empty the cereal into a Tupperware container so I could get my gubby mitts on the cereal box premium. But it wasn't only Jean Shepard's consummate imagination or yarn-spinning skill that evoked, in Shepard's own words, such a 'a rich tapestry'. Indeed one has to force one's recollection of the fact that the great majority of those episodes we scheduled our entire lives around were at most 9 to 12 minutes in duration per day--sometimes per week! These were the leaders that you were sure would continue to be there for you, guide you, and show you how to be a good American. And so it was that the era of the most elaborate premium programs, and their memberships and secret societies disappeared just as the Golden Age Radio disappeared.
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In reality, they might string you along for a couple of months, or even a couple of years, but despite their best intentions, ad agencies simply didn't have the reources to meet the demands of their most avidly loyal young members.
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Their elaborate graphics and devices and branding themes simply petered out eventually and left even the most loyal young members disillusioned in the end.
And let us not forget that the big corporate ad agencies took a real beating for a few years, right around the time of the exponentially growing popularity of Television, and exacerbated by revelations such as those by Vance Packard, revealing the manipulative schemes behind modern corporate advertising psychology.
I find that hard to believe, but I have to remind myself what simple and naive days those still were back then. I was also blessed by a younger sibling, so whenever a competing cereal would undertake an especially appealing campaign targeting me via radio or television, I'd simply convince my Mom that my little sister was just dying to try Cheerios, or Grape Nuts Flakes, or even Quaker Oats and Malt-O-Meal for Pete's sake! Back then I could get my little sis so worked into a froth over a new cereal or breakfast drink that by the time we'd go to the store with Mom, sis would be beside herself begging Mom for it.




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