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There are only a few questions posed to a life coach that can make or break their credibility with prospective clients and referral sources. When I quit my full-time job and committed to growing my coaching business, I needed clients. For any potential client considering coaching, there is one burning question they likely have in mind and it may go unspoken.
Coaching is one of the hottest trends in the workplace today, and there seems to be no end in sight. Most graduates, even from Graduate schools in psychology, don’t learn how to start, market, or run their own private practices. This is an experiential learning environment where you will search your own soul to determine how much you want and need to earn, how many clients or students you would need to procure to meet your financial goals, and how to implement your own customized plan to ensure ongoing success a as a professional life coach or business consultant. The focus of Track 2: How to Start, Run, and Market a Private Practice is to help you to overcome fear so that you can contribute to the enhancement of the lives of others both as a coach and also as a role model. Because most of the women who are attracted to the coaching profession are generally motivated by an authentic desire to help others, many are uncomfortable with “hard sell tactics.”  We will help you find ways to market your life coaching business that aligns with your values so that your previous aversion to sales and marketing will have less chance of sabotaging your inner calling.
Each student that takes the Private Practice Training can potentially have their website up, business cards and brochures made, and a grassroots marketing plan ready to execute by graduation day. You will have both a hard copy and a downloadable version of an extensive Workbook for this track. As you listen to the lectures, the pages that are discussed will pop up on your computer screen so that you never lose track of where you are.
Regardless of the personal coaching techniques or skills, you may still not be the most effective coach you can become. Life coaching is built around a modified application of Maslow’s hierarchy of human needs. Coaches seek to live on the levels of messages and lessons, not waiting for them to become problems, crises and reactions to chaos. Just as Maslow’s hierarchy of needs predictably describes the inter-dependent path of healthy personal, emotional and physical growth, so our lives follow an equally predictable path as adults.
By learning to identify this process, life coaches are empowered to make the necessary internal and external changes to become a highly successful coach, and teach their clients to learn how to become the person they want to be. When a person reacts to life events, they create a lifestyle predicated on external circumstances. As a life coach, you need to be intimately familiar with this process, and these abilities. Through your effective use of that power, you can generate the results you desire for your life and for the lives of your clients. When these two principles for success pervade your personal life, your life coaching, and your career, you will be able to create an environment that benefits yourself and others. If you want listeners to own the change idea, your stories must help them discover the truth for themselves, thereby creating their own story in the new framework describing what is possible.



While establishing an emotional connection is vital, reasoning remains relevant at the end of the process. When we encounter new ideas that point in the direction of change, we can easily fall into familiar habits of confirmation bias, and search for reasons to preserve our existing viewpoint. Reasons can only reinforce emotional connections, so the ideas that buttress change are presented at the end of your presentation, not the beginning. Why the change will work, with an explanation of the underlying mechanisms that make the desired outcome inevitable.
Without a desire for change, people will not commit their emotional energy or enthusiasm to the process. I was willing to do whatever it took to get clients so I would not have to go back to my J-O-B. The Life Coach certification part of the training will greatly enhance your resume so that you can move into managerial and other leadership positions if you want to continue working a job. In addition to a relationship that benefits your clients, effective coaching is authentic self-expression within that relationship so that you catalyze the clients’ manifestation of their own desired outcomes. Together these industry-leading  coaches encourage others to continue to develop their own skills as a way of furthering their ability to serve their clients.
While Abraham Maslow’s approach included both physical and psychological development, life coaches hone in on the causal hierarchy that can affect our lives as adults. Life experiences give us feedback on our choices, and when we listen to these messages, we are better able to chart a course toward personal satisfaction. When we intentionally take control of the beginning of the learning curve, we can avoid crisis and chaos, and start to diffuse problems. When a person consciously chooses their responses to life, they purposefully create the life they desire. When they plan for, and intentionally choose their responses, they are able to recapture their birthright, power and permission to design and engineer his or her lifestyle according to their individual gifts, desires and preferences.
You need to be aware of how to build based on your own successful life lessons, and how to best coach your clients, so they develop and internalize these skills. We began this series talking about the limitations of using new information to motivate change.
Because of our own relationship to the power of information, we often want to pull this step out of our toolbox first.
If we were playing cards, emotions and stories are the trump cards in your hand, but you need the rest of your cards to take the hand, and put points on the board.
However, if we have an emotional connection with a leader, a person who has reputation and authority, and then we decide to explore change, we are much more willing to explore new directions. In other words, tell a story about the EmeraldCity, and what the Great and Wonderful Oz can do for you and your listeners.
At that point, Dorothy was willing to pursue and persevere, because at the end of her journey the benevolent Oz would send her home.


There are many fill-in-the-blank pages in the workbook that you will be asked to fill out as homework and submit for feedback to your Faculty Mentor, Sunny Massad, at the Women’s Leadership Institute. Authentic life coaching reflects who you are and finds a connection deep within yourself, growing like a plant in fertile soil. Leaders go first, so coaches should develop the answers for the following questions from their own hearts so that they can lead their clients successfully on the same journey. Great coaches are able to help their clients identify messages, lessons, problems, crisis and chaos, and then set a course of action that restores balance, and responds to the messages and lessons to diffuse the problems, crises and chaos. He brings with him a wide variety of training in psychology and professional experiences, as well as training as a Coach. This reactionary approach creates a cycle that no longer allows the person to guide their lives toward what is important to them. As we’ve seen, information with an existing emotional connection to the new direction often defeats the goals.
The desire for change will wane unless it's supported and reinforced by compelling reasons.
For this reason, as a coach we tell stories that pack an emotional punch, and then build a support from reason and data. You will learn practical entrepreneurial skills that will help you to run a successful coaching business – even on a shoestring budget! Life coaching is your authentic being engaged and in action within a specific relationship with another. His personal approach is eclectic, drawn from his graduate education, life experiences and other professional training. Then in our last post, we talked about the first two steps required to catalyze willingness for change within an audience or organization. On the other hand, after your audience engages with the idea and the story, and after they’ve made an initial decision to follow, you must reinforce the new decisions with new ideas.
Reason, logic and data cement the ideas into place, and give your audience reasons to believe that the change isn’t only possible, but beneficial. Personal and relevant stories can get your audience to look beyond the new information, and connect emotionally with new goals. They determine that the emotional and mental expense required for change will create a better reality, something of higher value than their current circumstances.



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