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Canada’s Garneau has launched a new campaign featuring cyclists of all levels whose passion to ride has fuelled various accomplishments.
The Live Your Dream campaign features athletes with diverse athletic backgrounds, including a child who rode his bike year round to school, a novice rider training for a long-distance ride, a pro cyclist with Olympic dreams, and an IRONMAN World Champion hopeful. Today, the Louis Garneau Group employs close to 450 people and its sales are constantly increasing. The company has been constantly growing and more than ever concentrates its efforts on R&D and innovation. This is the latest version of our site (version 3.1) since we launched back in January 2008.



If you have any questions, don't hesitate to get in touch via our Contact page, or for research & consulting enquiries, please visit our sister site MultiSport Research. The ‘Live Your Dream’ campaign debuts this week in print and digital advertisements, social media messaging, and via the company’s communications; it will continue throughout the year, highlighting the stories of nine different riders. Everybody is unique, with his and her own dreams, and we hope to engage with riders at that level,” explained Eric Sakalowsky, Garneau’s Global Marketing Director. As part of the campaign, Garneau will also ramp-up social media efforts on Facebook, Twitter, Instagram, YouTube, and Pinterest. Louis Garneau Sports Inc has become a world-class company thanks to its innovative products, its international sponsorships and the sale of its products in approximately 40 countries.


Louis Garneau is a flourishing group which provides cycle wear for a multitude of world-renowned cyclists. In the current Tour de France, Team Europcar professional cycling team is wearing Garneau clothes and accessories.



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